Orders Flood in for New Dodge Challenger R/T Shaker

Dodge Challenger ShakerAfter opening orders for the new 2014 Dodge Challenger R/T Shaker, Dodge has received 2,000 dealer orders, or the whole 2014 model year production run, in only four days.

Dodge expected demand to be high for the new Dodge Challenger R/T Shaker models, but even people closest to the model’s development and introduction at the SEMA show in Las Vegas last year were surprised by how quickly dealers ordered the entire year’s production run.

Tim Kuniskis, President and CEO of the Dodge Brand, responded to the dealer orders, saying, “Based on this strong initial demand, it’s clear that our customer are excited about the return of the legendary Shaker model, which was engineered for enthusiasts who asked for even more attitude and a dose of muscle car heritage. The 5.7-liter HEMI V-8 Engine with the unique hood and intake design makes this performance car an instant classic – much like the original 1970 Challenger R/T with the Shaker hood.”

For those unfamiliar with the 1970 model, the Dodge Challenger’s Shaker directs cool air back into the engine and “shakes” with the powertrain’s movement, giving it the name “Shaker.” The new 2014 model comes with the Super Track Pack which improves steering, suspension, and braking for the vehicle, and special “Shaker” touches can be found all over the interior including a logo embroidered on the seat back and a “Shaker” numbered dash plaque.

Pricing on the 2014 Dodge Challenger R/T Shaker starts at $36,995, or $37,495 with the custom hood-to-tail stripes, and it comes in Header Orange, Plum Crazy, TorRed, Bright White, Billet Silver Metallic, or Pitch Black.

Interested in learning more about the full Dodge line-up?  Contact us at Bayside Chrysler Jeep Dodge.  We have a large stock of new and used vehicles to choose from as well as competitive financing to help you get in the vehicle you need.  Be sure to like us on Facebook and to follow us on Twitter for more special offers.

Dodge Named One of “World’s 50 Most Innovative Companies”

Fast Company Most Innovative Companies

When naming the top innovative companies in the world, names like Google and Nike immediately jump to mind. According to Fast Company magazine, Dodge belongs among those prestigious names.

This week, Fast Company announced their list of the “World’s 50 Most Innovative Companies” which will be featured in their March 2014 issue. Their list included household names Dropbox, Netflix, and Twitter, and squeezed in between Yelp and SXSW is Dodge. Fast Company’s Jason Feifer praised Dodge’s marketing strategy in 2013, particularly their tie-ins with Anchorman 2 and Fast & Furious 6. Additionally, the Dodge brand was central in the Syfy channel’s series Defiance, and one of Dodge’s new ad campaigns featured popular rapper Pitbull.

Dodge’s presence in popular culture was hard to miss in 2013. Feifer hits the nail on the head when he writes, “When the eponymous character in FX’s Archer received a Dodge for his birthday, it was proof of cultural saturation: That wasn’t a paid spot. Dodge was just on the writer’s minds.”

Olivier Francois, Chief Marketing Officer of Chrysler Group LLC, thanked Fast Company for the honor and praised the work done by the marketing teams with Chrysler LLC. “The campaigns and partnerships we create for each of our brands are as individual and different as the brands themselves,” he stated in a press release. “The Dodge initiatives Fast Company highlighted convey a mind-set that is purely Dodge.”

Interested in learning more about the full Dodge line-up?  Contact us at Bayside Chrysler Jeep Dodge.  We have a large stock of new and used vehicles to choose from as well as competitive financing to help you get in the vehicle you need.  Be sure to like us on Facebook and to follow us on Twitter for more special offers.

Dodge Sales Soar in February

UntitledThere were some rumors going around the web that February might be the first month in a long while that sales for Chrysler would be down. Now that the month is over with and we can look at the numbers, looks like it’s not quite time for disappointment. Thanks in large part to Dodge, Chrysler sales a sales boost for the month of February.

The auto sales rose 4.1% which is the best February the company has enjoyed since 2008. Dodge was the biggest aid with their vehicles, almost every vehicle, increasing at least 21%. Here’s the breakdown:

The big star of the show is the Dodge Dart. While it’s had a harder time getting out of the gate than the company would prefer, February may be a sign of things improving. The Dart had the best sales month since it was introduced last June.

Looks like the speculation on when this sales streak will just have to continue. Everyone’s been waiting for the drop for months. I think the attention shift should be that buyers are preferring quality in their car purchases and that’s why Chrysler has reigned.

Bayside Chrysler Jeep Dodge operates in the Queens area and is easily accessible to auto buyers in the New York area. View our new and pre-owned inventory online as well as our parts and service specials. Like us on Facebook and follow us on Twitter for more Dodge news and monthly offers.

Dodge Lands 4 in Top Ten of November Sales

November was a blur for me. Didn’t have to work for the first week due to the massive hurricane and following snow storm. This is the case for so many other New Yorkers and they might have even shared the moment when they realized it was already December. For any one in the auto industry, that means it’s time to look back at the numbers for the month. Dodge was the pleasant surprise to see.  They were in front of all the others for sales figures.

The top ten of the best selling vehicles in November contained four Dodge vehicles. The Dodge Grand Caravan, Avenger, Journey, and Charger were the most popular purchases last month. The sales from the same month of last year had a huge increase as well. Dodge sold around 40,000 units which is 32% higher than in the previous year. That’s the 32nd straight month of having sales increase.

The Dodge Dart also helped Dodge enjoy a good month. The popular new car sold 4,489 units in November. The total now comes to 19,198 Darts sold all year.

The desire to drive a Dodge seems to have seen an increase in interest. Maybe it’s the Dart really starting to get noticed or people are just getting wise to the quality of other Dodge products. Either way, I wonder what December is going to be like for the brand.

Check out the full Dodge line-up online at Bayside Chrysler Jeep Dodge’s website. You can view our new and pre-owned inventory online as well as schedule a test drive. Like us on Facebook and follow us on Twitter for more Dodge news and offers.