What’s Next for the Dodge Grand Caravan?

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When it comes to talk about larger vehicles in the Fiat-Chrysler line-up lately, that talk is mostly around the new Chrysler Pacifica and what It is doing for the minivan segment.  One of the most popular larger vehicles that remains popular with the buying public but doesn’t generate the press is the Dodge Grand Caravan.  What is next for the Grand Caravan now that the Pacifica seems to be stealing its thunder.

That’s the question The Ellsworth American is pondering.  The Grand Caravan was originally supposed to be ending its production at the end of the year and the Pacifica would be taking over as the one-true minivan for Fiat Chrysler.  It was all part of a plan to try to limit the various brands from undermining themselves in various segments.  That plan has been walked back a bit though.  Now the Grand Caravan will get another year on its life, but once that year is up, no one is certain what will happen next.

The Ellsworth American doesn’t have any major leak or idea of what is to happen next.  What follows the recent history of the Grand Caravan is a love letter to time spent with the Grand Caravan and a reminder of why it may not be time to let go of it.  If there was ever a writer making a case for a vehicle to stay on the market, it is in this lovely tale of a “final ride” with the Grand Caravan.  Check it out and think if it may be a good reason to keep it around.

If you’re interested in learning more about the current model of the Dodge Grand Caravan, contact us at Bayside Chrysler Jeep Dodge.  You can also view our new and used inventory online.  Like us on Facebook, follow us on Twitter, and visit our YouTube page for more auto news and special offers.

Dodge is the Top Ranking Automaker on Social Media!

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Dodge brand is the number one mass-market auto brand on social media according to Shareablee Inc!

Shareablee, a social media analytics company, put out a new blog identifying the 10 ranking brands by looking at their social actions on Facebook, Twitter, and Instagram.  Amongst the 10 brands, it was Dodge that led in 2015 and continues to do so into 2016.

Looking at January 1st to March 15th 2016, Dodge had over 5.2 million social actions on their social media platforms.  That is more than double the actions of the next ranked automaker.

“It is great to see Dodge recognized as a fast riser on social media,” said Olivier Francois, the Chief Marketing Officer at FCA.  “Having a strong social presence is an important part of our marketing strategy for all our brands.  We strive to deliver content that is true to each individual brand persona, is relevant and evokes a reaction from our followers.”

Dodge is known for their fans and their online persona.  The Dodge brand has centered itself lately on a love for high-octane and performance cars.  Muscle cars such as the Charger and Challenger Hellcat tend to dominate with both Dodge and its fans raving about the raw power and beautiful design.  One of their most popular hashtags is the #ThatsMyDodge and is used by many Dodge owners to show off their performance vehicle.

Tim Kuniskis, Head of Passenger Car Brands at FCA, said that Dodge fans are simply car fans, but they love the Dodge brand.  “Dodge and SRT vehicles have passionate fans who are not just customers, but real brand advocates.  The fact that Dodge generated 5.2 million social interactions so far this year, nearly double that of the second-ranked automaker in the study really reinforces our belief that when the information you share is authentic and organic, people engage and share the content.”

If you want to join the Dodge brand and start posting with #ThatsMyDodge to your preferred social media platform, stop by  Bayside Chrysler Jeep Dodge and view our Dodge, Jeep, and Ram new and used inventory by contacting us at Bayside Chrysler Jeep Dodge.  Like us on Facebook and follow us on Twitter to see more auto news and our monthly specials.

New Dodge Charger, Challenger Program Gives Customers Chance to “Double-Up”

2014 Dodge ChargerA new program from Dodge will give drivers the chance to “Double-Up” with the 2015 Charger and Challenger.

With the “Double-Up” program, customers who meet eligibility requirements can opt to lease a 2014 Dodge Charger or Dodge Challenger for 12 months, and if they stick to the rules of the program, they can return in a year and lease the 2015 Dodge Charger or Dodge Challenger with the same payments on a 36-month lease as the payments on the 2014 Charger or Challenger.

In a recent press release, Tim Kuniskis explained the advantages to the program, saying, “The Dodge Double-Up program lets you drive today’s Charger or Challenger and trade to the 2015 with no increase in payment. This is our way of thanking our loyal Charger and Challenger customers, and extending this offer to any new customers longing to get into one of these iconic muscle cars.”

The program is only available until the end of August 2014, so any interested customers should stop by Bayside Chrysler Jeep Dodge for all eligibility requirements and conditions.

Interested in learning more about the full Dodge line-up? Contact us at Bayside Chrysler Jeep Dodge. We have a large stock of new and used vehicles to choose from as well as competitive financing to help you get in the vehicle you need. Be sure to like us on Facebook, follow us on Twitter, and subscribe to us on YouTube for more special offers.

2015 Dodge Challenger, Charger Unveiled at New York International Auto Show

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Earlier this week, Dodge announced that the unveiling of the 2015 Dodge Challenger and Charger will be happening at the New York International Auto Show.

The show is open to the public Friday, April 18 thru Sunday, April 27, but the reveal of the new Challenger and Charger will happen during the press preview on Thursday, April 17. It is possible to see the reveal without a press badge, though. There will be a Livestream webcast at 11:30 AM EDT. To view the Livestream, click here.

A press release from Dodge hinted that Dodge’s major presence at the New York International Auto Show is a preview of what Dodge fans can expect with the brand’s upcoming 100th anniversary. In many ways, Dodge seems to be stepping up their game this year with the 2015 line-up. The Dodge brand is well-loved, and it would be easy to rest on their nostalgic laurels for their 100th anniversary. Instead, they are giving the 2015 Dodge Charger a “full-body makeover,” a gutsy move, and Dodge fans will get to give their thoughts on the new look after the reveal on April 17.

Interested in learning more about the full Dodge line-up?  Contact us at Bayside Chrysler Jeep Dodge.  We have a large stock of new and used vehicles to choose from as well as competitive financing to help you get in the vehicle you need.  Be sure to like us on Facebook and to follow us on Twitter for more special offers.