The Dodge Dart, sadly, struggled. It was the first real release from a revitalized Chrysler company off of its bankruptcy and wanted to show it was really getting back into the car-making business. It was a radical new design for a Dodge sedan and it certainly had its early fans. The bad news for the Dart, however, is that it’ll be taking a break for 2017.
The Dart has been out since 2013 and has never been the big seller it deserved to be. The biggest struggle it has had of late is the way Fiat-Chrysler is reorganizing the brands after the recent sales. It’s clear that the biggest business for the company is in the Jeep and Ram markets. The sedans, both the 200 and Dart, haven’t been succeeding on the same level. For that reason, Chrysler is putting the Dart away for the time being to focus efforts elsewhere.
While the Dart is a great vehicle, it makes sense why FCA would do this. The brands are having their belts tightened to focus on what they are best at. Dodge is aiming to be more of the performance branch of the company. The recent onslaught of the Challenger and Charger demonstrate that. The Dart didn’t have that and openly competed with the other major sedans in the line-ups such as the 200. So Chrysler taking the two of them away to focus on, say, the 300 is not a bad idea at all.
Still, it’ll be sad to lose the Dart. It was the showing of a new generation and new mind-set. Hopefully it’ll be back in some way and get the love it always deserved.
If you’re interested in learning more about the Dodge Dart, then contact us at Bayside Chrysler Jeep Dodge and view our Dodge, Jeep, and Ram new and used inventory online. Like us on Facebook and follow us on Twitter to see more auto news and our monthly specials.
Would you want to have Dodge build you a garage? That’s a silly question, who wouldn’t want a Dodge garage? Think of what a garage door opening with 707 horsepower could do. It’d send that door straight into orbit.
Dodge is running a contest for them to give one lucky fan a custom garage. The way to enter is simple, just have a Dodge car and upload a video to their Facebook page showing why you deserve them to come on over and give you a garage makeover. There is a time limit on that plea, it is 60 seconds.
The contest ends on September 21st and then five finalists will be selected. On October 7th, those same finalists will be voted on by Dodge fans to see who is worthy of the garage. The winner of the contest gets a makeover worth of $20,000 and the four not so lucky finalists will get a Contur Cabinet Ltd’s Hi-Kab Kompact storage unit.
So if you want to win, get cracking on getting that video over to Dodge. Best of luck to all who enter.
Learn more about a Dodge vehicle you could put into your brand new custom garage, contact one of our sales reps at Bayside Chrysler Jeep Dodge. Be sure to visit us online where you can view our new and used inventory, as well as keep up with the latest in industry news. You can also like us on Facebook and follow us on Twitter to view our monthly specials and offers.
Dodge is continuing their ad campaign around celebrating the Dodge Brothers as part of the 100th anniversary of the Dodge brand. For this second part of the campaign that began in 2014, Dodge has brought on an Academy Award-winning actor to direct the spots. That actor is Adrien Brody.
The first portion of the campaign focused mainly on the Challenger, showing the progression of the Dodge brand leading up to the modern age. For this new round of ads Dodge is adding more Dodge vehicles. The ones now being including are the Dart, Durango, Charger, and the Challenger Scat Packs.
In a statement, Fiat-Chrysler Chief Marketing Officer Olivier Francois said, “Today’s Dodge vehicle have the same passion for performance as John and Horace Dodge established in the first vehicles they crafted more than one hundred years ago.”
The first two spots are “Discovery” and “Drive By” where a modern Durango rolls up on a country club. The next videos will be “Morse Code” and “First Dodge.” View them here: