What’s Next for the Dodge Grand Caravan?

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When it comes to talk about larger vehicles in the Fiat-Chrysler line-up lately, that talk is mostly around the new Chrysler Pacifica and what It is doing for the minivan segment.  One of the most popular larger vehicles that remains popular with the buying public but doesn’t generate the press is the Dodge Grand Caravan.  What is next for the Grand Caravan now that the Pacifica seems to be stealing its thunder.

That’s the question The Ellsworth American is pondering.  The Grand Caravan was originally supposed to be ending its production at the end of the year and the Pacifica would be taking over as the one-true minivan for Fiat Chrysler.  It was all part of a plan to try to limit the various brands from undermining themselves in various segments.  That plan has been walked back a bit though.  Now the Grand Caravan will get another year on its life, but once that year is up, no one is certain what will happen next.

The Ellsworth American doesn’t have any major leak or idea of what is to happen next.  What follows the recent history of the Grand Caravan is a love letter to time spent with the Grand Caravan and a reminder of why it may not be time to let go of it.  If there was ever a writer making a case for a vehicle to stay on the market, it is in this lovely tale of a “final ride” with the Grand Caravan.  Check it out and think if it may be a good reason to keep it around.

If you’re interested in learning more about the current model of the Dodge Grand Caravan, contact us at Bayside Chrysler Jeep Dodge.  You can also view our new and used inventory online.  Like us on Facebook, follow us on Twitter, and visit our YouTube page for more auto news and special offers.

Dodge is the Top Ranking Automaker on Social Media!

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Dodge brand is the number one mass-market auto brand on social media according to Shareablee Inc!

Shareablee, a social media analytics company, put out a new blog identifying the 10 ranking brands by looking at their social actions on Facebook, Twitter, and Instagram.  Amongst the 10 brands, it was Dodge that led in 2015 and continues to do so into 2016.

Looking at January 1st to March 15th 2016, Dodge had over 5.2 million social actions on their social media platforms.  That is more than double the actions of the next ranked automaker.

“It is great to see Dodge recognized as a fast riser on social media,” said Olivier Francois, the Chief Marketing Officer at FCA.  “Having a strong social presence is an important part of our marketing strategy for all our brands.  We strive to deliver content that is true to each individual brand persona, is relevant and evokes a reaction from our followers.”

Dodge is known for their fans and their online persona.  The Dodge brand has centered itself lately on a love for high-octane and performance cars.  Muscle cars such as the Charger and Challenger Hellcat tend to dominate with both Dodge and its fans raving about the raw power and beautiful design.  One of their most popular hashtags is the #ThatsMyDodge and is used by many Dodge owners to show off their performance vehicle.

Tim Kuniskis, Head of Passenger Car Brands at FCA, said that Dodge fans are simply car fans, but they love the Dodge brand.  “Dodge and SRT vehicles have passionate fans who are not just customers, but real brand advocates.  The fact that Dodge generated 5.2 million social interactions so far this year, nearly double that of the second-ranked automaker in the study really reinforces our belief that when the information you share is authentic and organic, people engage and share the content.”

If you want to join the Dodge brand and start posting with #ThatsMyDodge to your preferred social media platform, stop by  Bayside Chrysler Jeep Dodge and view our Dodge, Jeep, and Ram new and used inventory by contacting us at Bayside Chrysler Jeep Dodge.  Like us on Facebook and follow us on Twitter to see more auto news and our monthly specials.

Dodge Challenger, Charger Lead Segments in JD Power’s APEAL Study

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According to the new Automotive Performance, Execution, and Layout (APEAL) study from JD Power, three vehicles in the FCA family lead their segments.

The winners are the Dodge Challenger, Charger, and Fiat 500.  The Challenger is the leader in Midsize Sporty Car- the fourth time it has in five years-, the Charger is in Large Car, and Fiat 500 in the City Car segments.

The APEAL study that JD Power runs is a measure of how pleased drivers are with their new vehicle purchase.  The study, now in its 20th year, surveys drivers after they’ve owned the new vehicle for 90 days.  They are asked about how much they enjoy drive the new car and have the customer evaluated the vehicle on 77 different attributes.  This is only done with new vehicles for the 2015 model year.

“We’re proud to receive three APEAL awards in back-to-back years as customers continue to recognize we’re delivering exciting and appealing vehicles which meet their needs,” said Matt Liddan, the VP of Quality at FCA-NA.  “An owner’s positive experience with our vehicles whether that’s with a Dodge Challenger or a Fiat 500, is a true testament to our steadfast commitment to the highest level of quality across our vehicle lineup.”

Other vehicle fared well in the study.  The 2015 Ram 1500 ranked second in the Large Light Duty Pickup.  The 2015 Chrysler 300 is third in the Large Car segment.
Are you interested in learning more about the Dodge Charger or Challenger?  Let us know.  Contact one of our sales reps at Bayside Chrysler Jeep Dodge.  Be sure to visit us online where you can view our new and used inventory, as well as keep up with the latest in industry news.  You can also like us on Facebook and follow us on Twitter to view our monthly specials and offers.

Dodge’s “Predators” Features Hellcats on the Prowl

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It is always great to see new Dodge ads pop up.  Dodge produced two new videos to showcase the how awesome and powerful their Hellcats are.

Showing the Hellcats in this way is kind of rubbing salt in the wound.  Yes Dodge, we all know that the Hellcats are powerful and cool, but it is a tad hard to get one at the moment.  Anyway, the thing these ads do, and do very very well, is show why the Hellcats have been so popular.

The title for the two videos is “Predators.”  It features the 2015 Dodge Charger and Challenger SRT Hellcat in the wild.  Wild is the key word here; the ad sets a very cool vibe and uses numerous visual cues to reflect a jungle look.  Like a wild animal on the loose, the Dodge vehicles burn up and chase each other through the night, scaring away all the other lesser cars.  Add on top of that Phil Collins’ “In the Air Tonight” and the message of the Hellcats as wild animals on the road hits the bullseye.

The gritty and dark feel with the Dodge car’s red exterior and red lights evokes a unique look for the brand that isn’t shared by the others.  Chrysler has established the washed out look of Americana and Detroit with their Superbowl ads.  Ram hits home the earthly feel combined with country music.  This gives Dodge its own identity.

Are you interested in learning more about the Dodge Charger or Challenger SRT Hellcat?  Let us know.  Contact one of our sales reps at Bayside Chrysler Jeep Dodge.  Be sure to visit us online where you can view our new and used inventory, as well as keep up with the latest in industry news.  You can also like us on Facebook and follow us on Twitter to view our monthly specials and offers.