Tag Archives: Dodge Viper

Dodge Takes 2014 Line-Up on Dodge Power Rallye Tour

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2014 Dodge Durango Limited

This spring, Dodge will be taking its 2014 line-up on a nationwide tour with games, test drives, and prizes for Dodge fans across the country.

Last weekend, the Dodge Power Rallye Tour made its first stop at the Spring Festival of LX vehicles in Irvine, California. The tour will last through the summer and includes stops at Viva Las Vegas Rockabilly Weekender on April 17 thru 19, Taste of Omaha on May 30 thru 31, the Ohio State Fair on July 23 thru 24, and Motley Crue concerts all throughout the summer.

Dodge will be bringing along the 2014 line-up including the Charger, Challenger, Dart, Durango, Grand Caravan, Journey, Dodge Charger SRT, and Dodge Challenger SRT. Attendees can check out vehicle displays for the 2014 line-up, take their favorite model for a test drive, or play interactive games to win Dodge brand prizes. There will also be an opportunity for attendees to enter the 2014 Chrysler Group National Giveaway, Chrysler’s year-long contest with the chance to win a $45,000 credit towards a Chrysler Group vehicle. Click here for full sweepstakes rules.

Interested in learning more about the full Dodge line-up?  Contact us at Bayside Chrysler Jeep Dodge.  We have a large stock of new and used vehicles to choose from as well as competitive financing to help you get in the vehicle you need.  Be sure to like us on Facebook and to follow us on Twitter for more special offers.

Dodge Named One of “World’s 50 Most Innovative Companies”

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Fast Company Most Innovative Companies

When naming the top innovative companies in the world, names like Google and Nike immediately jump to mind. According to Fast Company magazine, Dodge belongs among those prestigious names.

This week, Fast Company announced their list of the “World’s 50 Most Innovative Companies” which will be featured in their March 2014 issue. Their list included household names Dropbox, Netflix, and Twitter, and squeezed in between Yelp and SXSW is Dodge. Fast Company’s Jason Feifer praised Dodge’s marketing strategy in 2013, particularly their tie-ins with Anchorman 2 and Fast & Furious 6. Additionally, the Dodge brand was central in the Syfy channel’s series Defiance, and one of Dodge’s new ad campaigns featured popular rapper Pitbull.

Dodge’s presence in popular culture was hard to miss in 2013. Feifer hits the nail on the head when he writes, “When the eponymous character in FX’s Archer received a Dodge for his birthday, it was proof of cultural saturation: That wasn’t a paid spot. Dodge was just on the writer’s minds.”

Olivier Francois, Chief Marketing Officer of Chrysler Group LLC, thanked Fast Company for the honor and praised the work done by the marketing teams with Chrysler LLC. “The campaigns and partnerships we create for each of our brands are as individual and different as the brands themselves,” he stated in a press release. “The Dodge initiatives Fast Company highlighted convey a mind-set that is purely Dodge.”

Interested in learning more about the full Dodge line-up?  Contact us at Bayside Chrysler Jeep Dodge.  We have a large stock of new and used vehicles to choose from as well as competitive financing to help you get in the vehicle you need.  Be sure to like us on Facebook and to follow us on Twitter for more special offers.

New “Need for Speed: Most Wanted” Features Dodge Challenger, Charger

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One of the year’s biggest racing games Need for Speed: Most Wanted just hit shelves a few weeks ago, and as gamers work their way through each level, they unlock an extensive list of the best cars ever made including several Dodge models.

The Dodge Challenger and Dodge Charger made the cut in this year’s Need for Speed alongside the Maserati GranTurismo MC Stradale, the Lamborghini Gallardo LP 570-4 Spyder Perfromante, and the Aston Martin V12 Vantage. The SRT Viper GTS also made the cut, giving the Chrysler LLC family a substantial representation in the game.

In Need for Speed: Most Wanted, drivers get to race against their friends through city streets in the world’s premiere sports cars. If they win, they get points to upgrade their car’s tires, body, chassis, or transmission. So far, the game has gotten rave reviews. Critics have praised it for giving car lovers a chance to take some of their dream cars through their paces and getting many chances to crash them too. The Challenger and Charger fit right into a world of gorgeous, high-performance cars, and with the game’s E-10 rating, young gamers can learn to love these great cars before they can even drive.

Looking for more Dodge news? Be sure to check out Bayside Chrysler Jeep Dodge on Facebook, Twitter, and YouTube. Ready for a test drive? Schedule a test drive online, and browse Bayside’s new and pre-owned inventory.

First Production Model of the SRT Viper GTS Auctioned for Charity

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The new Dodge SRT Viper GTS is a hotly anticipated vehicle, one that anyone who loves sports cars would want in their garage. One such fan was lucky enough to snag the first production model. The catch to owning it however was that it was placed on auction. The best part, however, is that the winnings were donated to charity. The chance to own the first Dodge SRT Viper GTS ended up bringing in $300,000 which will be given to the Austin Hatcher Foundation for Pediatric Cancer.

The Chrysler Group’s Street and Racing Technology brand partnered with the Austin Hatcher Foundation to put this charity auction together to benefit the children and families that struggle with pediatric cancer. Beth Paretta, Director of Marketing and Operations – SRT Brand and Motorsports, Chrysler Group LLC, said of the partnership, “What an exciting and momentous occasion for the Austin Hatcher Foundation and the SRT brand. We’ve enjoyed a lot of attention since showing the all-new SRT Viper to the world just three months ago in New York, and now being able to use some of that interest in our flagship supercar to generate support for this deserving charity is simply outstanding.”

The production of the new Viper is slated to begin later this year at the home of the Viper at the Detroit Conner Avenue Assembly Plant. It is being reborn with a emphasis on more power and more performance with an 8.4 liter V-10 that is able to produce 640 HP and 600 lb-ft of torque.

Bayside Chrysler Jeep Dodge has all of Dodge’s line-up available for viewing on their website. Be sure to like us on Facebook and follow us on Twitter so that you can see the latest deals and news as soon as they happen!