Tag Archives: Dodge Dart

Dodge Takes 2014 Line-Up on Dodge Power Rallye Tour

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2014 Dodge Durango Limited

This spring, Dodge will be taking its 2014 line-up on a nationwide tour with games, test drives, and prizes for Dodge fans across the country.

Last weekend, the Dodge Power Rallye Tour made its first stop at the Spring Festival of LX vehicles in Irvine, California. The tour will last through the summer and includes stops at Viva Las Vegas Rockabilly Weekender on April 17 thru 19, Taste of Omaha on May 30 thru 31, the Ohio State Fair on July 23 thru 24, and Motley Crue concerts all throughout the summer.

Dodge will be bringing along the 2014 line-up including the Charger, Challenger, Dart, Durango, Grand Caravan, Journey, Dodge Charger SRT, and Dodge Challenger SRT. Attendees can check out vehicle displays for the 2014 line-up, take their favorite model for a test drive, or play interactive games to win Dodge brand prizes. There will also be an opportunity for attendees to enter the 2014 Chrysler Group National Giveaway, Chrysler’s year-long contest with the chance to win a $45,000 credit towards a Chrysler Group vehicle. Click here for full sweepstakes rules.

Interested in learning more about the full Dodge line-up?  Contact us at Bayside Chrysler Jeep Dodge.  We have a large stock of new and used vehicles to choose from as well as competitive financing to help you get in the vehicle you need.  Be sure to like us on Facebook and to follow us on Twitter for more special offers.

Dodge Named One of “World’s 50 Most Innovative Companies”

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Fast Company Most Innovative Companies

When naming the top innovative companies in the world, names like Google and Nike immediately jump to mind. According to Fast Company magazine, Dodge belongs among those prestigious names.

This week, Fast Company announced their list of the “World’s 50 Most Innovative Companies” which will be featured in their March 2014 issue. Their list included household names Dropbox, Netflix, and Twitter, and squeezed in between Yelp and SXSW is Dodge. Fast Company’s Jason Feifer praised Dodge’s marketing strategy in 2013, particularly their tie-ins with Anchorman 2 and Fast & Furious 6. Additionally, the Dodge brand was central in the Syfy channel’s series Defiance, and one of Dodge’s new ad campaigns featured popular rapper Pitbull.

Dodge’s presence in popular culture was hard to miss in 2013. Feifer hits the nail on the head when he writes, “When the eponymous character in FX’s Archer received a Dodge for his birthday, it was proof of cultural saturation: That wasn’t a paid spot. Dodge was just on the writer’s minds.”

Olivier Francois, Chief Marketing Officer of Chrysler Group LLC, thanked Fast Company for the honor and praised the work done by the marketing teams with Chrysler LLC. “The campaigns and partnerships we create for each of our brands are as individual and different as the brands themselves,” he stated in a press release. “The Dodge initiatives Fast Company highlighted convey a mind-set that is purely Dodge.”

Interested in learning more about the full Dodge line-up?  Contact us at Bayside Chrysler Jeep Dodge.  We have a large stock of new and used vehicles to choose from as well as competitive financing to help you get in the vehicle you need.  Be sure to like us on Facebook and to follow us on Twitter for more special offers.

Dodge Sales Soar in February

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UntitledThere were some rumors going around the web that February might be the first month in a long while that sales for Chrysler would be down. Now that the month is over with and we can look at the numbers, looks like it’s not quite time for disappointment. Thanks in large part to Dodge, Chrysler sales a sales boost for the month of February.

The auto sales rose 4.1% which is the best February the company has enjoyed since 2008. Dodge was the biggest aid with their vehicles, almost every vehicle, increasing at least 21%. Here’s the breakdown:

The big star of the show is the Dodge Dart. While it’s had a harder time getting out of the gate than the company would prefer, February may be a sign of things improving. The Dart had the best sales month since it was introduced last June.

Looks like the speculation on when this sales streak will just have to continue. Everyone’s been waiting for the drop for months. I think the attention shift should be that buyers are preferring quality in their car purchases and that’s why Chrysler has reigned.

Bayside Chrysler Jeep Dodge operates in the Queens area and is easily accessible to auto buyers in the New York area. View our new and pre-owned inventory online as well as our parts and service specials. Like us on Facebook and follow us on Twitter for more Dodge news and monthly offers.

Dodge Lands 4 in Top Ten of November Sales

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November was a blur for me. Didn’t have to work for the first week due to the massive hurricane and following snow storm. This is the case for so many other New Yorkers and they might have even shared the moment when they realized it was already December. For any one in the auto industry, that means it’s time to look back at the numbers for the month. Dodge was the pleasant surprise to see.  They were in front of all the others for sales figures.

The top ten of the best selling vehicles in November contained four Dodge vehicles. The Dodge Grand Caravan, Avenger, Journey, and Charger were the most popular purchases last month. The sales from the same month of last year had a huge increase as well. Dodge sold around 40,000 units which is 32% higher than in the previous year. That’s the 32nd straight month of having sales increase.

The Dodge Dart also helped Dodge enjoy a good month. The popular new car sold 4,489 units in November. The total now comes to 19,198 Darts sold all year.

The desire to drive a Dodge seems to have seen an increase in interest. Maybe it’s the Dart really starting to get noticed or people are just getting wise to the quality of other Dodge products. Either way, I wonder what December is going to be like for the brand.

Check out the full Dodge line-up online at Bayside Chrysler Jeep Dodge’s website. You can view our new and pre-owned inventory online as well as schedule a test drive. Like us on Facebook and follow us on Twitter for more Dodge news and offers.