Dodge Named One of “World’s 50 Most Innovative Companies”

Fast Company Most Innovative Companies

When naming the top innovative companies in the world, names like Google and Nike immediately jump to mind. According to Fast Company magazine, Dodge belongs among those prestigious names.

This week, Fast Company announced their list of the “World’s 50 Most Innovative Companies” which will be featured in their March 2014 issue. Their list included household names Dropbox, Netflix, and Twitter, and squeezed in between Yelp and SXSW is Dodge. Fast Company’s Jason Feifer praised Dodge’s marketing strategy in 2013, particularly their tie-ins with Anchorman 2 and Fast & Furious 6. Additionally, the Dodge brand was central in the Syfy channel’s series Defiance, and one of Dodge’s new ad campaigns featured popular rapper Pitbull.

Dodge’s presence in popular culture was hard to miss in 2013. Feifer hits the nail on the head when he writes, “When the eponymous character in FX’s Archer received a Dodge for his birthday, it was proof of cultural saturation: That wasn’t a paid spot. Dodge was just on the writer’s minds.”

Olivier Francois, Chief Marketing Officer of Chrysler Group LLC, thanked Fast Company for the honor and praised the work done by the marketing teams with Chrysler LLC. “The campaigns and partnerships we create for each of our brands are as individual and different as the brands themselves,” he stated in a press release. “The Dodge initiatives Fast Company highlighted convey a mind-set that is purely Dodge.”

Interested in learning more about the full Dodge line-up?  Contact us at Bayside Chrysler Jeep Dodge.  We have a large stock of new and used vehicles to choose from as well as competitive financing to help you get in the vehicle you need.  Be sure to like us on Facebook and to follow us on Twitter for more special offers.

Man Wins One of a Kind 2013 Dodge Dart

The 2013 Dodge Dart is high on the list of must-have cars for this year. Everyone would like to a chance to call one their own, but there is one individual out there that gets to claim that his Dart is one-of-a-kind.

At the iHeartRadio Music Festival 2012 being held in Las Vegas, Dodge teamed up with Clear Channel Media to give away a specially made 2013 Dart. This particular car was lent some style and personality by recording artist Pitbull. Known for a sleek style on the red carpet, he lent plenty of inspiration to the a team of designers with Dodge. The end result is a sleek Dart that has a high contrast matte white exterior and black roof along with customer liquid graphite 18-inch aluminum wheels. Anyone that took a test drive during the “Road to Las Vegas” tour or at a dealership got themselves entered into the contest.

The finalists, twelve of them to be exact, where then taken to the IheartRadio Music Festival as VIPs. They were treated liked royalty at the two-day concert event and even got themselves a backstage meet-and-greet with Pitbull himself. The moment of truth for the contestants came when they all received keys. One of the keys would unlock the car and declare them the winner. In the end, the man driving home in the customer Dart was Jack Walters of Penfield, New York.

The Dodge Dart is the hottest car coming out this year and there’s got to be no better pleasure in life than driving down the road in a car that you know has no equal. Stop by Bayside Chrysler Jeep Dodge today for a test drive. Go online to view our new and pre-owned inventory. Just be sure to like us on Facebook and follow us on Twitter while you’re at it for more information on Dodge products and deals.