Roadkill Nights Powered by Dodge Expands in 2016!

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Dodge is going to be helping muscle car and performance car fans get their need for speed fix.  The company will be sponsoring this year’s “Roadkill Nights Powered by Dodge” on TEN: The Enthusiast Network.

“When more than 10,000 performance enthusiasts flooded the gates at the first ‘Roadkill Nights Powered by Dodge’ event at last year’s Woodward Cruise Week, we promised the event would be back and it is,” said Head of Passenger Car Brands Tim Kuniskis.  “Even more than a pure enthusiast event filled with drag racing, thrill rides and live music, Roadkill Nights gets people off the streets and onto a track run by professionals, so they can really show how their hot rods perform in a more controlled environment.”

The Roadkill event started last year at Detroit during the Woodward Cruise Week.  It was a major success with the performance enthusiast who attended and Dodge is looking to give that group even more of what they wanted.  First off, the event will be expanding as it heads to two additional stops in Kansas City and Pontiac, Michigan.

The first event will be on Saturday, June 18th and the lineup for the day looks like one that any enthusiast would not want to miss.  It’ll be a day of open-run drag racing, Dodge thrill rides where you get to ride along with a professional driver in the SRT Hellcats and Viper, and live music.  Definitely sounds like an amazing way to spend the day.

To find out more information on the event, visit their website.  For the rest of us who cannot attend, all we can do is dream of the drag races in our fantasies.

If you’re interested in learning more about the Dodge Journey, then contact us at Bayside Chrysler Jeep Dodge and view our Dodge, Jeep, and Ram new and used inventory online.  Like us on Facebook and follow us on Twitter to see more auto news and our monthly specials.

Dodge Journey’s Platform Update Delayed?

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There has been a lot of change lately at Fiat-Chrysler as they’ve been reconsidering much of their five-year plan to compensate for the way the market has changed.  While many of the major milestones they hoped to hit are still in place, little ones have been being made.  Mainly it seems that there was no way to see just how popular Jeep was going to grow; that it would have such an explosion of popularity.  Because of this, many resources have been diverted into keeping the Jeep enthusiasm.  What may have this affected?

Automotive News has put out an article stating the upcoming Dodge Journey will still be keeping its older platform.  It seemed like the Journey was due for something new, but Dodge is keeping things the same for the immediate future.  This decision is set to be till the 2018 model year when the Journey may get that new platform.

This is all according to an un-named source, so take it with the grain of salt that comes with such news.  It is certainly plausible.  Dodge is making a shift to being the place for premium driving experiences, focusing much of their energy on performance, as seen in the Hellcat Charger and Challenger.  It is possible that they have putting off an update to the Journey and other vehicles that use the platform to give them some wiggle room in development.

The future is bright at Fiat-Chrysler, no matter how you look at it.  While it may take some time, I do see the Journey getting some loving attention that it deserve, it just needs time to get the dedicated care.

If you’re interested in learning more about the Dodge Journey, then contact us at Bayside Chrysler Jeep Dodge and view our Dodge, Jeep, and Ram new and used inventory online.  Like us on Facebook and follow us on Twitter to see more auto news and our monthly specials.

Dodge is the Top Ranking Automaker on Social Media!

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Dodge brand is the number one mass-market auto brand on social media according to Shareablee Inc!

Shareablee, a social media analytics company, put out a new blog identifying the 10 ranking brands by looking at their social actions on Facebook, Twitter, and Instagram.  Amongst the 10 brands, it was Dodge that led in 2015 and continues to do so into 2016.

Looking at January 1st to March 15th 2016, Dodge had over 5.2 million social actions on their social media platforms.  That is more than double the actions of the next ranked automaker.

“It is great to see Dodge recognized as a fast riser on social media,” said Olivier Francois, the Chief Marketing Officer at FCA.  “Having a strong social presence is an important part of our marketing strategy for all our brands.  We strive to deliver content that is true to each individual brand persona, is relevant and evokes a reaction from our followers.”

Dodge is known for their fans and their online persona.  The Dodge brand has centered itself lately on a love for high-octane and performance cars.  Muscle cars such as the Charger and Challenger Hellcat tend to dominate with both Dodge and its fans raving about the raw power and beautiful design.  One of their most popular hashtags is the #ThatsMyDodge and is used by many Dodge owners to show off their performance vehicle.

Tim Kuniskis, Head of Passenger Car Brands at FCA, said that Dodge fans are simply car fans, but they love the Dodge brand.  “Dodge and SRT vehicles have passionate fans who are not just customers, but real brand advocates.  The fact that Dodge generated 5.2 million social interactions so far this year, nearly double that of the second-ranked automaker in the study really reinforces our belief that when the information you share is authentic and organic, people engage and share the content.”

If you want to join the Dodge brand and start posting with #ThatsMyDodge to your preferred social media platform, stop by  Bayside Chrysler Jeep Dodge and view our Dodge, Jeep, and Ram new and used inventory by contacting us at Bayside Chrysler Jeep Dodge.  Like us on Facebook and follow us on Twitter to see more auto news and our monthly specials.

Dodge Challenger and Charger Get New Go Mango Paint Color

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Dodge has been showing a lot of love lately to muscle car enthusiasts.  In recent months, they’ve released a series of nostalgic colors for the Challenger and Charger that appeal to the sense of nostalgia a muscle car driver typically has.  The “Plum Crazy” purple, “B5 Blue” and “Sublime” green colors are all meant to recall a bygone age of the muscle car.  Dodge is looking to expand that by adding additional colors.

Dodge unveiled at the 11th annual Spring Festival in Irvine, California that they’d be expanding the color palette of the Charger and Challenger SRT models with the Go Mango exterior paint.  This is a call-back to the iconic 1970 Challenger.

The new color combines red and orange tones and has a real high-octane look to it.  If you’re looking for a unique color for a Charger or Challenger, this new Go Mango paint really seems to stand out in a crowded field.

“Powerful performance cars like our Dodge Charger and Challenger demand high-impact colors,” said Tim Kuniskis, Head of Dodge Brand.  “Dodge muscle cars have a long history of unique paint colors with iconic names, and we’ll continue to reach back into our paint code archive to give our enthusiasts customers what they want.”

If you are looking for a vehicle, go online to Bayside Chrysler Jeep Dodge and view our Dodge, Jeep, and Ram new and used inventory by contacting us at Bayside Chrysler Jeep Dodge.  Like us on Facebook and follow us on Twitter to see more auto news and our monthly specials.

2016 Dodge Durango is Kelley Blue Book’s 5-Year Cost to Own Award!

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The 2016 Dodge Grand Caravan has been named by Kelley Blue Book as a winner of its 5-Year Cost to Own Award.  This is the second time in three years that the Grand Caravan has been awarded in the minivan/van category.

The awards honor vehicles and brands that have the lowest projected ownership costs based on Kelley Blue Book’s 5-Year Cost to On data.

“The original minivan, the Dodge Grand Caravan, remains the champ in 5-Year Cost to Own by essentially running the table on the key ownership cost attributes,” said Jack Nerad, executive editorial director and executive market analyst.  “It costs less to buy; it is less costly to maintain, and it depreciates less rapidly than its minivan competitors.  Plus, it offers a variety of creature comforts unmatched by others in its segment.”

The 2016 Dodge Grand Caravan is one of the best-selling, most awarded minivans ever.  Its affordability and versatility has made it one of the most popular minivans on the market.  It has exclusive Super Stow ‘n Go seating allowing families that need to store additional things or have more seats for passengers in a matter of seconds.

If you are looking for a vehicle, go online to Bayside Chrysler Jeep Dodge and view our Dodge, Jeep, and Ram new and used inventory by contacting us at Bayside Chryser Jeep Dodge.  Like us on Facebook and follow us on Twitter to see more auto news and our monthly specials.

The Dodge Durango is One of the Best Buys of 2016

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Consumer Guide has handed Fiat-Chrysler some bragging rights for the near future.  On their 2016 Best Busy distinction list, the Dodge Durango earned a place on their ‘Best Buys of 2016′ list.

 

The 2016 Dodge Durango was placed on the ‘Large SUV Best Buy.’  This marks the fourth consecutive year that Consumer Guide has recognized the accomplished Durango.  It’s hard not to see why, the Durango has been widely regarded as one of the best large SUVs on the market.  Sales of the SUV has shown that drivers are still incredibly fond of it.

Tom Appel, Publisher of Consumer Guide Automotive, said about the numerous awards for FCA, “We are pleased to recognize FCA’s enduring success in the Large SUV and Large Pickup classes.  We are equally please to award the newest Jeep crossover Best Buy status for 2016.”

If you are looking for a vehicle, go online to Bayside Chrysler Jeep Dodge and view our Dodge, Jeep, and Ram new and used inventory by contacting us at Bayside Chryser Jeep Dodge.  Like us on Facebook and follow us on Twitter to see more auto news and our monthly specials.

Jay Leno’s Garage Pits Leno Against Tim Allen in Dodge Hellcats

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At this point, the public should not be caught by surprise at the news that Jay Leno has an extensive car collection.  He’s never been shy of showing off the vast line-up he has accumulated over the years.  Since retiring from the Tonight Show, Leno has been putting out various YouTube videos that put his cars on display, as he did when he was able to get a Dodge Challenger SRT Hellcat.  After taking it for a thorough test-drive, he ended up giving one to a returning vet.  Leno is now planning on premiering a CNBC show titled “Jay Leno’s Garage” in which the host will run for eight episodes.

The shows concept is simple, it will be Jay Leno covering the thing he knows the most about cars.  It will also combine his love and knowledge of cars with his other passion, guest stars.  Each episode will bring on a different celebrity for him to interview and drive around with.

The first episode’s guest-star will be Tim Allen.  The two will be facing off against each other in what is bound to be quite the spectacle.  They will be racing Hellcats against one another.  Can definitely not wait to see that one in action.

Aside from such spectacles as racing around in Hellcats, Leno will also be using the show to highlight classic cars, restoration projects, and various road tests.  It really looks like it is bound to give car lovers something to drool over and Jay Leno is definitely the best choice to do this.

Learn  more about the Dodge lineup at Bayside Chrysler Jeep Dodge.  Be sure to visit us online where you can view our new and used inventory, as well as keep up with the latest in industry news.  You can also like us on Facebook and follow us on Twitter to view our monthly specials and offers.

Dodge Challenger and Journey Top September Sales

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September was a good month for the Dodge brand.  As a whole, Fiat-Chrysler had an incredibly strong month and kept their sales streak alive.  While Jeep was the biggest winner, Dodge and their vehicle line-up set numerous records for the month.

The Challenger had its best September sales ever.  Sales were up by 26 percent making this its 8th sales record this year.  The muscle car has been one of the biggest hits of the year, aided by an extremely popular Hellcat variant.  The Challenger has always been a mainstay of the muscle car community, but the 2015 model has seemingly re-sparked a love for it amongst new and nostalgic fans.

The other Dodge vehicle that set a record was the Journey. It had its sixth sales record this year with September being the best month it’s ever had.  The Journey remains one of the strongest and more popular mid-size crossovers on the market.

As a whole, Dodge’s sales were up 3 percent in the month of September.

Dodge continues to have a great sales trend.  The new focus on premium performance is paying off for the company.

Learn  more about the Dodge lineup at Bayside Chrysler Jeep Dodge.  Be sure to visit us online where you can view our new and used inventory, as well as keep up with the latest in industry news.  You can also like us on Facebook and follow us on Twitter to view our monthly specials and offers.

Dodge Continues Ad Campaign With Danny Trejo

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Chrysler has never had a hard time getting actors and singers to help promote their products.  From Eminem to Bob Dylan to Clint Eastwood.  Now a popular character actor gets to join that ranks; the one and only Danny Trejo.

It is all part of the popular “It’ll Test You” Hispanic marketing campaign.  It’s also a part of Dodge’s new partnership with A Walk on Water, a nonprofit organization that shares the therapeutic powers of the ocean.  A few weeks ago, at an event on Sept 17th, Dodge gave AWOW a check for $20,000 and announced a special program for even more donations to the organization.

For dealerships participating in Southern California, whenever someone takes a test drive, Dodge donates $50.  The customer who took the test drive will also receive two free tickets to the Supersonico Latin music festival on October 3rd.

As for Danny Trejo fits into all this, he’ll be a part of a Hispanic advertising campaign for the 2015 Dodge Charger, Challenger, and Dart.  The campaign will be made up of three different spots.  The spots came out in June and showcase the actor doing what he does best.


“We always knew that Danny Trejo’s tough persona, strong character and perfect mix of both muscle and fun made him the ideal spokesperson for Dodge’s ‘It’ll Test You’ campaign, as he epitomizes the irreverence and dare-to-be-different attitude of the Dodge brand,” said Juan Torres, head of multicultural advertising, FCA US LLC. “We learned about the other side of Danny when we met him – his philanthropic work and his passion for A Walk on Water – which made it easy for Dodge and our dealers to support Danny in his efforts to generate awareness and funds for this wonderful organization.”

Learn  more about the Dodge lineup at Bayside Chrysler Jeep Dodge.  Be sure to visit us online where you can view our new and used inventory, as well as keep up with the latest in industry news.  You can also like us on Facebook and follow us on Twitter to view our monthly specials and offers.

The 2016 Dodge Charger Pursuit is Here With New UConnect 12.1

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Dodge unveiled their new 2016 Dodge Charger Pursuit today and it will be providing law enforcement with access to top of the line tech to help them out.

While the cops won’t be getting a Hellcat, they will be getting a new Dodge Charger designed to give them all the support they can use.  The biggest feature is an all-new laptop size 12.1-inch touchscreen display.  This will allow the police access to dispatch software, radio, and camera on a screen that can provide a 1024 by 768 pixel display.

Even better for the police officers who will be using this is that the 12.1-inch touchscreen is meant to cut down on the amount of clutter in the front of the police car.  The visual of the massive laptop sitting out in the front seat is going away.  The Uconnect 12.1 allows the officer to have a plug-and-play solution to their mobile computer.  They will now be able to store that in the trunk of the Charger Pursuit, keeping the front of the car less populated with equipment.

The display has even been designed to work with gloves and in more extreme weather conditions, such as a sweltering summer or a harsh winter.

All of these upgrades were made with the help of a 19-member Police Advisory Board.  Dodge and the board worked hand-in-hand to design a new system that could benefit the officers using it.  One of the biggest complaints they sought to answer was to decrease the risk of an officer’s life in a collision by reducing the amount of equipment in the front seat, hence the use of the trunk for clearing out the clutter.

Learn  more about the Dodge Charger and more Dodge vehicles at Bayside Chrysler Jeep Dodge.  Be sure to visit us online where you can view our new and used inventory, as well as keep up with the latest in industry news.  You can also like us on Facebook and follow us on Twitter to view our monthly specials and offers.