Tag Archives: Anchorman 2

Dodge Named One of “World’s 50 Most Innovative Companies”

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Fast Company Most Innovative Companies

When naming the top innovative companies in the world, names like Google and Nike immediately jump to mind. According to Fast Company magazine, Dodge belongs among those prestigious names.

This week, Fast Company announced their list of the “World’s 50 Most Innovative Companies” which will be featured in their March 2014 issue. Their list included household names Dropbox, Netflix, and Twitter, and squeezed in between Yelp and SXSW is Dodge. Fast Company’s Jason Feifer praised Dodge’s marketing strategy in 2013, particularly their tie-ins with Anchorman 2 and Fast & Furious 6. Additionally, the Dodge brand was central in the Syfy channel’s series Defiance, and one of Dodge’s new ad campaigns featured popular rapper Pitbull.

Dodge’s presence in popular culture was hard to miss in 2013. Feifer hits the nail on the head when he writes, “When the eponymous character in FX’s Archer received a Dodge for his birthday, it was proof of cultural saturation: That wasn’t a paid spot. Dodge was just on the writer’s minds.”

Olivier Francois, Chief Marketing Officer of Chrysler Group LLC, thanked Fast Company for the honor and praised the work done by the marketing teams with Chrysler LLC. “The campaigns and partnerships we create for each of our brands are as individual and different as the brands themselves,” he stated in a press release. “The Dodge initiatives Fast Company highlighted convey a mind-set that is purely Dodge.”

Interested in learning more about the full Dodge line-up?  Contact us at Bayside Chrysler Jeep Dodge.  We have a large stock of new and used vehicles to choose from as well as competitive financing to help you get in the vehicle you need.  Be sure to like us on Facebook and to follow us on Twitter for more special offers.

Dodge Durango Continues to Get Ron Burgundy Boost

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A while ago we reported on the success that Dodge was having due to their team-up with Will Ferrell’s Ron Burgundy character.  The ad campaign they produced for the Dodge Durango and to support Ferrell’s upcoming Anchorman 2: The Legend Continues was a smash hit with fans of both the film and the vehicle.  Since we last took a look, the results of the ad series is even better than expected.

In the whole of November, the ad series is being thanked for boosting the sale figures 36% over the previous year.  The number of people visiting Dodge’s website to look at the Durango since the ads premiered is up 80%.  Another number that is up that can be attributed to the ads is what is known as “lower-funnel activity.  This activity is actions such as building a car online or contacting a dealer, actions that would be considered serious purchase intent.  That number is up 100%.

Views for the Ron Burgundy ads continue to grow.  The ads have been watched on YouTube over 15.3 million times already.  If you’re interested in which ones are the most popular, that would be the “It Comes Standard” and “Staring Contest”.

As the onslaught of Ron Burgundy continues, and with the movie about to be released, it will be interesting to see if the love affair the public has with the character will continue.

Interested in learning more about the Dodge Durango?  Contact us at Bayside Chrysler Jeep Dodge.  We have a large stock of new and used vehicles to choose from as well as competitive financing to help you get in the vehicle you need.  Be sure to like us on Facebook and to follow us on Twitter for more special offers.