After opening orders for the new 2014 Dodge Challenger R/T Shaker, Dodge has received 2,000 dealer orders, or the whole 2014 model year production run, in only four days.
Dodge expected demand to be high for the new Dodge Challenger R/T Shaker models, but even people closest to the model’s development and introduction at the SEMA show in Las Vegas last year were surprised by how quickly dealers ordered the entire year’s production run.
Tim Kuniskis, President and CEO of the Dodge Brand, responded to the dealer orders, saying, “Based on this strong initial demand, it’s clear that our customer are excited about the return of the legendary Shaker model, which was engineered for enthusiasts who asked for even more attitude and a dose of muscle car heritage. The 5.7-liter HEMI V-8 Engine with the unique hood and intake design makes this performance car an instant classic – much like the original 1970 Challenger R/T with the Shaker hood.”
For those unfamiliar with the 1970 model, the Dodge Challenger’s Shaker directs cool air back into the engine and “shakes” with the powertrain’s movement, giving it the name “Shaker.” The new 2014 model comes with the Super Track Pack which improves steering, suspension, and braking for the vehicle, and special “Shaker” touches can be found all over the interior including a logo embroidered on the seat back and a “Shaker” numbered dash plaque.
Pricing on the 2014 Dodge Challenger R/T Shaker starts at $36,995, or $37,495 with the custom hood-to-tail stripes, and it comes in Header Orange, Plum Crazy, TorRed, Bright White, Billet Silver Metallic, or Pitch Black.
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