Dodge is the Top Ranking Automaker on Social Media!

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Dodge brand is the number one mass-market auto brand on social media according to Shareablee Inc!

Shareablee, a social media analytics company, put out a new blog identifying the 10 ranking brands by looking at their social actions on Facebook, Twitter, and Instagram.  Amongst the 10 brands, it was Dodge that led in 2015 and continues to do so into 2016.

Looking at January 1st to March 15th 2016, Dodge had over 5.2 million social actions on their social media platforms.  That is more than double the actions of the next ranked automaker.

“It is great to see Dodge recognized as a fast riser on social media,” said Olivier Francois, the Chief Marketing Officer at FCA.  “Having a strong social presence is an important part of our marketing strategy for all our brands.  We strive to deliver content that is true to each individual brand persona, is relevant and evokes a reaction from our followers.”

Dodge is known for their fans and their online persona.  The Dodge brand has centered itself lately on a love for high-octane and performance cars.  Muscle cars such as the Charger and Challenger Hellcat tend to dominate with both Dodge and its fans raving about the raw power and beautiful design.  One of their most popular hashtags is the #ThatsMyDodge and is used by many Dodge owners to show off their performance vehicle.

Tim Kuniskis, Head of Passenger Car Brands at FCA, said that Dodge fans are simply car fans, but they love the Dodge brand.  “Dodge and SRT vehicles have passionate fans who are not just customers, but real brand advocates.  The fact that Dodge generated 5.2 million social interactions so far this year, nearly double that of the second-ranked automaker in the study really reinforces our belief that when the information you share is authentic and organic, people engage and share the content.”

If you want to join the Dodge brand and start posting with #ThatsMyDodge to your preferred social media platform, stop by  Bayside Chrysler Jeep Dodge and view our Dodge, Jeep, and Ram new and used inventory by contacting us at Bayside Chrysler Jeep Dodge.  Like us on Facebook and follow us on Twitter to see more auto news and our monthly specials.

Dodge Challenger and Charger Get New Go Mango Paint Color

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Dodge has been showing a lot of love lately to muscle car enthusiasts.  In recent months, they’ve released a series of nostalgic colors for the Challenger and Charger that appeal to the sense of nostalgia a muscle car driver typically has.  The “Plum Crazy” purple, “B5 Blue” and “Sublime” green colors are all meant to recall a bygone age of the muscle car.  Dodge is looking to expand that by adding additional colors.

Dodge unveiled at the 11th annual Spring Festival in Irvine, California that they’d be expanding the color palette of the Charger and Challenger SRT models with the Go Mango exterior paint.  This is a call-back to the iconic 1970 Challenger.

The new color combines red and orange tones and has a real high-octane look to it.  If you’re looking for a unique color for a Charger or Challenger, this new Go Mango paint really seems to stand out in a crowded field.

“Powerful performance cars like our Dodge Charger and Challenger demand high-impact colors,” said Tim Kuniskis, Head of Dodge Brand.  “Dodge muscle cars have a long history of unique paint colors with iconic names, and we’ll continue to reach back into our paint code archive to give our enthusiasts customers what they want.”

If you are looking for a vehicle, go online to Bayside Chrysler Jeep Dodge and view our Dodge, Jeep, and Ram new and used inventory by contacting us at Bayside Chrysler Jeep Dodge.  Like us on Facebook and follow us on Twitter to see more auto news and our monthly specials.

Jay Leno’s Garage Pits Leno Against Tim Allen in Dodge Hellcats

Jay Leno's Garage - Dodge Dealer NY Bayside Chrysler Jeep Dodge

At this point, the public should not be caught by surprise at the news that Jay Leno has an extensive car collection.  He’s never been shy of showing off the vast line-up he has accumulated over the years.  Since retiring from the Tonight Show, Leno has been putting out various YouTube videos that put his cars on display, as he did when he was able to get a Dodge Challenger SRT Hellcat.  After taking it for a thorough test-drive, he ended up giving one to a returning vet.  Leno is now planning on premiering a CNBC show titled “Jay Leno’s Garage” in which the host will run for eight episodes.

The shows concept is simple, it will be Jay Leno covering the thing he knows the most about cars.  It will also combine his love and knowledge of cars with his other passion, guest stars.  Each episode will bring on a different celebrity for him to interview and drive around with.

The first episode’s guest-star will be Tim Allen.  The two will be facing off against each other in what is bound to be quite the spectacle.  They will be racing Hellcats against one another.  Can definitely not wait to see that one in action.

Aside from such spectacles as racing around in Hellcats, Leno will also be using the show to highlight classic cars, restoration projects, and various road tests.  It really looks like it is bound to give car lovers something to drool over and Jay Leno is definitely the best choice to do this.

Learn  more about the Dodge lineup at Bayside Chrysler Jeep Dodge.  Be sure to visit us online where you can view our new and used inventory, as well as keep up with the latest in industry news.  You can also like us on Facebook and follow us on Twitter to view our monthly specials and offers.

Dodge Challenger and Journey Top September Sales

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September was a good month for the Dodge brand.  As a whole, Fiat-Chrysler had an incredibly strong month and kept their sales streak alive.  While Jeep was the biggest winner, Dodge and their vehicle line-up set numerous records for the month.

The Challenger had its best September sales ever.  Sales were up by 26 percent making this its 8th sales record this year.  The muscle car has been one of the biggest hits of the year, aided by an extremely popular Hellcat variant.  The Challenger has always been a mainstay of the muscle car community, but the 2015 model has seemingly re-sparked a love for it amongst new and nostalgic fans.

The other Dodge vehicle that set a record was the Journey. It had its sixth sales record this year with September being the best month it’s ever had.  The Journey remains one of the strongest and more popular mid-size crossovers on the market.

As a whole, Dodge’s sales were up 3 percent in the month of September.

Dodge continues to have a great sales trend.  The new focus on premium performance is paying off for the company.

Learn  more about the Dodge lineup at Bayside Chrysler Jeep Dodge.  Be sure to visit us online where you can view our new and used inventory, as well as keep up with the latest in industry news.  You can also like us on Facebook and follow us on Twitter to view our monthly specials and offers.

Dodge Offers New Contest for Custom Garage

Dodge Challenger Sets Record Sales - Bayside Chrysler Jeep Dodge

Would you want to have Dodge build you a garage?  That’s a silly question, who wouldn’t want a Dodge garage?  Think of what a garage door opening with 707 horsepower could do.  It’d send that door straight into orbit.

Dodge is running a contest for them to give one lucky fan a custom garage.  The way to enter is simple, just have a Dodge car and upload a video to their Facebook page showing why you deserve them to come on over and give you a garage makeover.  There is a time limit on that plea, it is 60 seconds.

The contest ends on September 21st and then five finalists will be selected.  On October 7th, those same finalists will be voted on by Dodge fans to see who is worthy of the garage.  The winner of the contest gets a makeover worth of $20,000 and the four not so lucky finalists will get a Contur Cabinet Ltd’s Hi-Kab Kompact storage unit.

So if you want to win, get cracking on getting that video over to Dodge.  Best of luck to all who enter.

Learn  more about a Dodge vehicle you could put into your brand new custom garage, contact one of our sales reps at Bayside Chrysler Jeep Dodge.  Be sure to visit us online where you can view our new and used inventory, as well as keep up with the latest in industry news.  You can also like us on Facebook and follow us on Twitter to view our monthly specials and offers.

Dodge is Heading to the Woodward Dream Cruise 2015!

Dodge Woodward Dream Cruise 2015 - Dodge Dealer NY Bayside Chrysler Jeep Dodge

Dodge motor heads, it is time for a glorious celebration.  The Woodward Avenue Dream Cruise is back in 2015 and Dodge is bringing out the big guns to make sure this year’s event is memorable.

“The Woodward Dream Cruise is a celebration of performance car culture, and Dodge is proud to be at the heart of a gathering of like-minded people who have a passion for cars and a passion for performance,” said Tim Kuniskis, President and CEO of Dodge, about the event.  “This is the second year in a row Dodge is pulling out all the stops for the Cruise, and if you thought last year was big, this year is going to be absolutely a ‘can’t miss’ event.”

Throughout the four day event, it is expected to draw in racing enthusiasts and those who really want to show off their custom cars.  On the Dodge side of the event, the muscle car maker is bringing some special treats for racing fans.

The popular Hellcats will be making an appearance.  Both the Charger and Challenger will be on hand to be driven through a ‘Drag-n-Drift’ thrill ride alongside a professional driver.  The 2016 Dodge Viper ACR, the fastest street-legal Viper, will also be on display.  Dodge will also have a Dodge Challenger simulator at the event for attendees to compete for high test tract times against each other.

Are you interested in learning more about the Dodge Charger or Challenger SRT Hellcat, then contact one of our sales reps at Bayside Chrysler Jeep Dodge.  Be sure to visit us online where you can view our new and used inventory, as well as keep up with the latest in industry news.  You can also like us on Facebook and follow us on Twitter to view our monthly specials and offers.

Dodge Readies Plan for 2016 Dodge SRT Hellcat Production

Dodge Readies 2016 SRT Hellcat Production Plan - Bayside Chrysler Jeep Dodge

The Dodge Hellcats have been one of the most popular vehicles this year.  It has been so popular that it has been next near impossible to get hands on one.  Dodge has been frantically been trying to keep up with the amount of orders they received.  The supply definitely was behind the demand.  Dodge was unprepared for how much people would want a Hellcat.  To keep that from happening again, Dodge is prepping for the 2016 models of Hellcats to make sure they can meet the demand of buyers.

“We could not have asked for a more enthusiastic response to the Charger and Challenger SRT Hellcats,” said Tim Kuniskis, President and CEO of Dodge and SRT.  “To meet this demand, we are more than doubling our SRT Hellcat production for 2016 and simplifying the process to make it easier for our enthusiasts to get their hands on the hottest muscle cars in history.”

This good news does have one sour caveat with it.  Dodge will be canceling unscheduled 2015 SRT Hellcat orders.  For those that get this unfortunate news, the silver lining is that Dodge will be offering each customer that gets their order canceled a discount on the 2016 model year.

The steps that Dodge is taking to make sure it doesn’t run into the same issue with orders like in 2015 is to give dealers a potential allocation total for the entire model year.  This number will be based on previous Dodge sales.  The dealers will be getting this number by August 2015.

Are you interested in a 2016 Dodge Charger or Challenger SRT Hellcat?  Let us know.  Contact one of our sales reps at Bayside Chrysler Jeep Dodge.  Be sure to visit us online where you can view our new and used inventory, as well as keep up with the latest in industry news.  You can also like us on Facebook and follow us on Twitter to view our monthly specials and offers.

Dodge Challenger, Charger Lead Segments in JD Power’s APEAL Study

JD Power Apeal Study - DodgeDealerNY - Bayside Chrysler Jeep Dodge

According to the new Automotive Performance, Execution, and Layout (APEAL) study from JD Power, three vehicles in the FCA family lead their segments.

The winners are the Dodge Challenger, Charger, and Fiat 500.  The Challenger is the leader in Midsize Sporty Car- the fourth time it has in five years-, the Charger is in Large Car, and Fiat 500 in the City Car segments.

The APEAL study that JD Power runs is a measure of how pleased drivers are with their new vehicle purchase.  The study, now in its 20th year, surveys drivers after they’ve owned the new vehicle for 90 days.  They are asked about how much they enjoy drive the new car and have the customer evaluated the vehicle on 77 different attributes.  This is only done with new vehicles for the 2015 model year.

“We’re proud to receive three APEAL awards in back-to-back years as customers continue to recognize we’re delivering exciting and appealing vehicles which meet their needs,” said Matt Liddan, the VP of Quality at FCA-NA.  “An owner’s positive experience with our vehicles whether that’s with a Dodge Challenger or a Fiat 500, is a true testament to our steadfast commitment to the highest level of quality across our vehicle lineup.”

Other vehicle fared well in the study.  The 2015 Ram 1500 ranked second in the Large Light Duty Pickup.  The 2015 Chrysler 300 is third in the Large Car segment.
Are you interested in learning more about the Dodge Charger or Challenger?  Let us know.  Contact one of our sales reps at Bayside Chrysler Jeep Dodge.  Be sure to visit us online where you can view our new and used inventory, as well as keep up with the latest in industry news.  You can also like us on Facebook and follow us on Twitter to view our monthly specials and offers.

Dodge’s “Predators” Features Hellcats on the Prowl

Dodge Predators - Bayside Chrysler Jeep Dodge DodgeDealerNY

It is always great to see new Dodge ads pop up.  Dodge produced two new videos to showcase the how awesome and powerful their Hellcats are.

Showing the Hellcats in this way is kind of rubbing salt in the wound.  Yes Dodge, we all know that the Hellcats are powerful and cool, but it is a tad hard to get one at the moment.  Anyway, the thing these ads do, and do very very well, is show why the Hellcats have been so popular.

The title for the two videos is “Predators.”  It features the 2015 Dodge Charger and Challenger SRT Hellcat in the wild.  Wild is the key word here; the ad sets a very cool vibe and uses numerous visual cues to reflect a jungle look.  Like a wild animal on the loose, the Dodge vehicles burn up and chase each other through the night, scaring away all the other lesser cars.  Add on top of that Phil Collins’ “In the Air Tonight” and the message of the Hellcats as wild animals on the road hits the bullseye.

The gritty and dark feel with the Dodge car’s red exterior and red lights evokes a unique look for the brand that isn’t shared by the others.  Chrysler has established the washed out look of Americana and Detroit with their Superbowl ads.  Ram hits home the earthly feel combined with country music.  This gives Dodge its own identity.

Are you interested in learning more about the Dodge Charger or Challenger SRT Hellcat?  Let us know.  Contact one of our sales reps at Bayside Chrysler Jeep Dodge.  Be sure to visit us online where you can view our new and used inventory, as well as keep up with the latest in industry news.  You can also like us on Facebook and follow us on Twitter to view our monthly specials and offers.

Dodge Releases New Dodge Brothers Ads Directed by Adrien Brody

Dodge Brothers Adrien Brody - DodgeDealerNY - Bayside Chrysler Jeep Dodge

Dodge is continuing their ad campaign around celebrating the Dodge Brothers as part of the 100th anniversary of the Dodge brand.  For this second part of the campaign that began in 2014, Dodge has brought on an Academy Award-winning actor to direct the spots.  That actor is Adrien Brody.

The first portion of the campaign focused mainly on the Challenger, showing the progression of the Dodge brand leading up to the modern age.  For this new round of ads Dodge is adding more Dodge vehicles.  The ones now being including are the Dart, Durango, Charger, and the Challenger Scat Packs.

In a statement, Fiat-Chrysler Chief Marketing Officer Olivier Francois said, “Today’s Dodge vehicle have the same passion for performance as John and Horace Dodge established in the first vehicles they crafted more than one hundred years ago.”

The first two spots are “Discovery” and “Drive By” where a modern Durango rolls up on a country club.  The next videos will be “Morse Code” and “First Dodge.”  View them here:

If you’re interested in learning more about the current line of  Dodge models by contacting us at Bayside Chrysler Jeep Dodge.  You can also view our new and used inventory online.  Like us on Facebook, follow us on Twitter, and visit our YouTube page for more auto news and special offers.