No Dodge Dart in 2017

2015 Dodge Dart - Dodgedealerny - 03

The Dodge Dart, sadly, struggled.  It was the first real release from a revitalized Chrysler company off of its bankruptcy and wanted to show it was really getting back into the car-making business.  It was a radical new design for a Dodge sedan and it certainly had its early fans.  The bad news for the Dart, however, is that it’ll be taking a break for 2017.

The Dart has been out since 2013 and has never been the big seller it deserved to be.  The biggest struggle it has had of late is the way Fiat-Chrysler is reorganizing the brands after the recent sales.  It’s clear that the biggest business for the company is in the Jeep and Ram markets.  The sedans, both the 200 and Dart, haven’t been succeeding on the same level.  For that reason, Chrysler is putting the Dart away for the time being to focus efforts elsewhere.

While the Dart is a great vehicle, it makes sense why FCA would do this.  The brands are having their belts tightened to focus on what they are best at.  Dodge is aiming to be more of the performance branch of the company.  The recent onslaught of the Challenger and Charger demonstrate that.  The Dart didn’t have that and openly competed with the other major sedans in the line-ups such as the 200.  So Chrysler taking the two of them away to focus on, say, the 300 is not a bad idea at all.

Still, it’ll be sad to lose the Dart.  It was the showing of a new generation and new mind-set.  Hopefully it’ll be back in some way and get the love it always deserved.

If you’re interested in learning more about the Dodge Dart, then contact us at Bayside Chrysler Jeep Dodge and view our Dodge, Jeep, and Ram new and used inventory online.  Like us on Facebook and follow us on Twitter to see more auto news and our monthly specials.

Dodge Continues Ad Campaign With Danny Trejo

Danny Trejo

Chrysler has never had a hard time getting actors and singers to help promote their products.  From Eminem to Bob Dylan to Clint Eastwood.  Now a popular character actor gets to join that ranks; the one and only Danny Trejo.

It is all part of the popular “It’ll Test You” Hispanic marketing campaign.  It’s also a part of Dodge’s new partnership with A Walk on Water, a nonprofit organization that shares the therapeutic powers of the ocean.  A few weeks ago, at an event on Sept 17th, Dodge gave AWOW a check for $20,000 and announced a special program for even more donations to the organization.

For dealerships participating in Southern California, whenever someone takes a test drive, Dodge donates $50.  The customer who took the test drive will also receive two free tickets to the Supersonico Latin music festival on October 3rd.

As for Danny Trejo fits into all this, he’ll be a part of a Hispanic advertising campaign for the 2015 Dodge Charger, Challenger, and Dart.  The campaign will be made up of three different spots.  The spots came out in June and showcase the actor doing what he does best.


“We always knew that Danny Trejo’s tough persona, strong character and perfect mix of both muscle and fun made him the ideal spokesperson for Dodge’s ‘It’ll Test You’ campaign, as he epitomizes the irreverence and dare-to-be-different attitude of the Dodge brand,” said Juan Torres, head of multicultural advertising, FCA US LLC. “We learned about the other side of Danny when we met him – his philanthropic work and his passion for A Walk on Water – which made it easy for Dodge and our dealers to support Danny in his efforts to generate awareness and funds for this wonderful organization.”

Learn  more about the Dodge lineup at Bayside Chrysler Jeep Dodge.  Be sure to visit us online where you can view our new and used inventory, as well as keep up with the latest in industry news.  You can also like us on Facebook and follow us on Twitter to view our monthly specials and offers.

Dodge Releases New Dodge Brothers Ads Directed by Adrien Brody

Dodge Brothers Adrien Brody - DodgeDealerNY - Bayside Chrysler Jeep Dodge

Dodge is continuing their ad campaign around celebrating the Dodge Brothers as part of the 100th anniversary of the Dodge brand.  For this second part of the campaign that began in 2014, Dodge has brought on an Academy Award-winning actor to direct the spots.  That actor is Adrien Brody.

The first portion of the campaign focused mainly on the Challenger, showing the progression of the Dodge brand leading up to the modern age.  For this new round of ads Dodge is adding more Dodge vehicles.  The ones now being including are the Dart, Durango, Charger, and the Challenger Scat Packs.

In a statement, Fiat-Chrysler Chief Marketing Officer Olivier Francois said, “Today’s Dodge vehicle have the same passion for performance as John and Horace Dodge established in the first vehicles they crafted more than one hundred years ago.”

The first two spots are “Discovery” and “Drive By” where a modern Durango rolls up on a country club.  The next videos will be “Morse Code” and “First Dodge.”  View them here:

If you’re interested in learning more about the current line of  Dodge models by contacting us at Bayside Chrysler Jeep Dodge.  You can also view our new and used inventory online.  Like us on Facebook, follow us on Twitter, and visit our YouTube page for more auto news and special offers.

Dodge Losing Grand Caravan and Avenger

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Change is in the air for Dodge. Chrysler announced that two Dodge mainstays will be getting dropped from the brand due to their direct competition with similar models. Dodge will be saying goodbye to the Grand Caravan and the Avenger. Chrysler believes they are competing too closely with the Town & Country and the 200 sedan.

The company’s reason is to move Chrysler to the forefront. They have chosen for the main brand to be the mainstream brand and want to focus the Dodge vehicle more on sport and high-performance vehicles. Because of this, SRT will be consolidated with Dodge and their powerful creations will sport the familiar Dodge halo.

Dodge is planning on giving their current vehicles a revamp to match the new image for Dodge. While the Charger and Challenger are already going to be getting one with their upcoming new versions, the Dart and the Journey will be getting a revamp further down the line.

While it is said to see some popular models go, it does make sense for Chrysler. For a long while now, they’ve been directly competing with themselves with minivans and sedans. If this allows them to focus on one superior product, both the company and the consumer will be the better for it. Still, sad to see them go.

For more information on the upcoming Dodge products Contact us at Bayside Chrysler Jeep Dodge. Be sure to like us on Facebook as well as follow us on Twitter to see our monthly specials and offers.

Dodge Takes 2014 Line-Up on Dodge Power Rallye Tour

2014 Dodge Durango Limited

This spring, Dodge will be taking its 2014 line-up on a nationwide tour with games, test drives, and prizes for Dodge fans across the country.

Last weekend, the Dodge Power Rallye Tour made its first stop at the Spring Festival of LX vehicles in Irvine, California. The tour will last through the summer and includes stops at Viva Las Vegas Rockabilly Weekender on April 17 thru 19, Taste of Omaha on May 30 thru 31, the Ohio State Fair on July 23 thru 24, and Motley Crue concerts all throughout the summer.

Dodge will be bringing along the 2014 line-up including the Charger, Challenger, Dart, Durango, Grand Caravan, Journey, Dodge Charger SRT, and Dodge Challenger SRT. Attendees can check out vehicle displays for the 2014 line-up, take their favorite model for a test drive, or play interactive games to win Dodge brand prizes. There will also be an opportunity for attendees to enter the 2014 Chrysler Group National Giveaway, Chrysler’s year-long contest with the chance to win a $45,000 credit towards a Chrysler Group vehicle. Click here for full sweepstakes rules.

Interested in learning more about the full Dodge line-up?  Contact us at Bayside Chrysler Jeep Dodge.  We have a large stock of new and used vehicles to choose from as well as competitive financing to help you get in the vehicle you need.  Be sure to like us on Facebook and to follow us on Twitter for more special offers.

Dodge Named One of “World’s 50 Most Innovative Companies”

Fast Company Most Innovative Companies

When naming the top innovative companies in the world, names like Google and Nike immediately jump to mind. According to Fast Company magazine, Dodge belongs among those prestigious names.

This week, Fast Company announced their list of the “World’s 50 Most Innovative Companies” which will be featured in their March 2014 issue. Their list included household names Dropbox, Netflix, and Twitter, and squeezed in between Yelp and SXSW is Dodge. Fast Company’s Jason Feifer praised Dodge’s marketing strategy in 2013, particularly their tie-ins with Anchorman 2 and Fast & Furious 6. Additionally, the Dodge brand was central in the Syfy channel’s series Defiance, and one of Dodge’s new ad campaigns featured popular rapper Pitbull.

Dodge’s presence in popular culture was hard to miss in 2013. Feifer hits the nail on the head when he writes, “When the eponymous character in FX’s Archer received a Dodge for his birthday, it was proof of cultural saturation: That wasn’t a paid spot. Dodge was just on the writer’s minds.”

Olivier Francois, Chief Marketing Officer of Chrysler Group LLC, thanked Fast Company for the honor and praised the work done by the marketing teams with Chrysler LLC. “The campaigns and partnerships we create for each of our brands are as individual and different as the brands themselves,” he stated in a press release. “The Dodge initiatives Fast Company highlighted convey a mind-set that is purely Dodge.”

Interested in learning more about the full Dodge line-up?  Contact us at Bayside Chrysler Jeep Dodge.  We have a large stock of new and used vehicles to choose from as well as competitive financing to help you get in the vehicle you need.  Be sure to like us on Facebook and to follow us on Twitter for more special offers.

2013 Dodge Dart: Top Safety Pick by Insurance Institute for Highway Safety

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If safety is a concern, then the Dodge Dart may have just gone to the top of the list for possible purchases.  The Insurance Institute for Highway Safety put the sedan through their tests and gave the Dart their “Top Safety Pick+.”

The 2013 Dodge Dart earned the maximum possible rating in all of the crash tests it underwent.  There are four tests in the whole scheme to see how protected occupants are in the event of an accident.  That includes a recreation of a rollover, rear, side, and moderate-overlap frontal impacts.  The final score for these tests were “good.”  Good enough to earn a 5-star overall rating from the National Highway Traffic Safety Administration.

As any company would be, Dodge is proud to see their Dart come home with a good report card to pin to the refrigerator.  Tim Kuniskis, President and CEO of Dodge Brand, gleamed with pride about the results.  “We are very pleased that the Dart has earned a Top Safe Pick+ designation.  In additional to its solid structure- the Dart’s 68-percent high-strength-steel content ratio is one of the highest in the industry- the Dart boasts more than 60 safety and security features.  They include 10 standard air bags, which is unsurpassed in the compact car segment.”

Like Tim Kuniskis said about, the Dodge Dart is very concerned with the safety of the driver and occupants alike.  With over 60 standard safety features in place on the Dart, it’s one of the safest vehicles in its class.

If you would like a full run down of the safety features the 2013 Dodge Dart has in place, please contact one of the representatives at Bayside Chrysler Jeep Dodge.  The dealership operates in the Bayside Queens area of New York and provides the surrounding area with top quality customer service to anyone looking for a new or used car.

Dodge’s Future is Bright and Plans for More Focus.

avenger_Blacktop_1Apparently reports of Dodge’s “demise” are greatly exaggerated. Dodge is here to stay!

We may have commented on the future of Dodge a few weeks back, but Ralph Gilles, SRT’s president, wants to put those rumors to bed for good. He took to his twitter account over the weekend to write out those very words, that “…all rumors, Dodge is here to stay! It may get more focused going forward but not killed.”

The keyword in what he posted appears to be “focused.” Just speculating here, but could that mean the more redundant in the Chrysler line-up are going to be discontinued? Will there be a unified focus on certain model types?

Car Advice notes that Dodge has already been making steps towards being more focused. Ram split from Dodge and became it’s own sub-brand back in 2009. SRT took off on its own as well, focusing on performance and taking the Viper from Dodge. The Avenger is planned to be put on a shelf come 2004 and if Durango doesn’t make a come-back, then it leaves Dodge with the Dart, Charger, Challenger, and the Journey.

That means it’s time to simply wait and see what happens next. One thing is certain, while specific models might be blurry when looking at the future, Dodge brand is bright. Gilles isn’t one to mince words. So just what is it that Dodge has up its sleeve?

If you’re looking for something in the Dodge family to drive home in then contact us at Bayside Chrysler Jeep Dodge.  Visit out website and you can view our online showroom online for more information on the individual vehicles. You can also see our new and pre-owned vehicle line-up as well on the website. Make sure you like us on Facebook and follow us on Twitter for more monthly deals and service specials.