No Dodge Dart in 2017

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The Dodge Dart, sadly, struggled.  It was the first real release from a revitalized Chrysler company off of its bankruptcy and wanted to show it was really getting back into the car-making business.  It was a radical new design for a Dodge sedan and it certainly had its early fans.  The bad news for the Dart, however, is that it’ll be taking a break for 2017.

The Dart has been out since 2013 and has never been the big seller it deserved to be.  The biggest struggle it has had of late is the way Fiat-Chrysler is reorganizing the brands after the recent sales.  It’s clear that the biggest business for the company is in the Jeep and Ram markets.  The sedans, both the 200 and Dart, haven’t been succeeding on the same level.  For that reason, Chrysler is putting the Dart away for the time being to focus efforts elsewhere.

While the Dart is a great vehicle, it makes sense why FCA would do this.  The brands are having their belts tightened to focus on what they are best at.  Dodge is aiming to be more of the performance branch of the company.  The recent onslaught of the Challenger and Charger demonstrate that.  The Dart didn’t have that and openly competed with the other major sedans in the line-ups such as the 200.  So Chrysler taking the two of them away to focus on, say, the 300 is not a bad idea at all.

Still, it’ll be sad to lose the Dart.  It was the showing of a new generation and new mind-set.  Hopefully it’ll be back in some way and get the love it always deserved.

If you’re interested in learning more about the Dodge Dart, then contact us at Bayside Chrysler Jeep Dodge and view our Dodge, Jeep, and Ram new and used inventory online.  Like us on Facebook and follow us on Twitter to see more auto news and our monthly specials.

Dodge Journey’s Platform Update Delayed?

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There has been a lot of change lately at Fiat-Chrysler as they’ve been reconsidering much of their five-year plan to compensate for the way the market has changed.  While many of the major milestones they hoped to hit are still in place, little ones have been being made.  Mainly it seems that there was no way to see just how popular Jeep was going to grow; that it would have such an explosion of popularity.  Because of this, many resources have been diverted into keeping the Jeep enthusiasm.  What may have this affected?

Automotive News has put out an article stating the upcoming Dodge Journey will still be keeping its older platform.  It seemed like the Journey was due for something new, but Dodge is keeping things the same for the immediate future.  This decision is set to be till the 2018 model year when the Journey may get that new platform.

This is all according to an un-named source, so take it with the grain of salt that comes with such news.  It is certainly plausible.  Dodge is making a shift to being the place for premium driving experiences, focusing much of their energy on performance, as seen in the Hellcat Charger and Challenger.  It is possible that they have putting off an update to the Journey and other vehicles that use the platform to give them some wiggle room in development.

The future is bright at Fiat-Chrysler, no matter how you look at it.  While it may take some time, I do see the Journey getting some loving attention that it deserve, it just needs time to get the dedicated care.

If you’re interested in learning more about the Dodge Journey, then contact us at Bayside Chrysler Jeep Dodge and view our Dodge, Jeep, and Ram new and used inventory online.  Like us on Facebook and follow us on Twitter to see more auto news and our monthly specials.

Dodge is the Top Ranking Automaker on Social Media!

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Dodge brand is the number one mass-market auto brand on social media according to Shareablee Inc!

Shareablee, a social media analytics company, put out a new blog identifying the 10 ranking brands by looking at their social actions on Facebook, Twitter, and Instagram.  Amongst the 10 brands, it was Dodge that led in 2015 and continues to do so into 2016.

Looking at January 1st to March 15th 2016, Dodge had over 5.2 million social actions on their social media platforms.  That is more than double the actions of the next ranked automaker.

“It is great to see Dodge recognized as a fast riser on social media,” said Olivier Francois, the Chief Marketing Officer at FCA.  “Having a strong social presence is an important part of our marketing strategy for all our brands.  We strive to deliver content that is true to each individual brand persona, is relevant and evokes a reaction from our followers.”

Dodge is known for their fans and their online persona.  The Dodge brand has centered itself lately on a love for high-octane and performance cars.  Muscle cars such as the Charger and Challenger Hellcat tend to dominate with both Dodge and its fans raving about the raw power and beautiful design.  One of their most popular hashtags is the #ThatsMyDodge and is used by many Dodge owners to show off their performance vehicle.

Tim Kuniskis, Head of Passenger Car Brands at FCA, said that Dodge fans are simply car fans, but they love the Dodge brand.  “Dodge and SRT vehicles have passionate fans who are not just customers, but real brand advocates.  The fact that Dodge generated 5.2 million social interactions so far this year, nearly double that of the second-ranked automaker in the study really reinforces our belief that when the information you share is authentic and organic, people engage and share the content.”

If you want to join the Dodge brand and start posting with #ThatsMyDodge to your preferred social media platform, stop by  Bayside Chrysler Jeep Dodge and view our Dodge, Jeep, and Ram new and used inventory by contacting us at Bayside Chrysler Jeep Dodge.  Like us on Facebook and follow us on Twitter to see more auto news and our monthly specials.

Dodge Challenger and Charger Get New Go Mango Paint Color

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Dodge has been showing a lot of love lately to muscle car enthusiasts.  In recent months, they’ve released a series of nostalgic colors for the Challenger and Charger that appeal to the sense of nostalgia a muscle car driver typically has.  The “Plum Crazy” purple, “B5 Blue” and “Sublime” green colors are all meant to recall a bygone age of the muscle car.  Dodge is looking to expand that by adding additional colors.

Dodge unveiled at the 11th annual Spring Festival in Irvine, California that they’d be expanding the color palette of the Charger and Challenger SRT models with the Go Mango exterior paint.  This is a call-back to the iconic 1970 Challenger.

The new color combines red and orange tones and has a real high-octane look to it.  If you’re looking for a unique color for a Charger or Challenger, this new Go Mango paint really seems to stand out in a crowded field.

“Powerful performance cars like our Dodge Charger and Challenger demand high-impact colors,” said Tim Kuniskis, Head of Dodge Brand.  “Dodge muscle cars have a long history of unique paint colors with iconic names, and we’ll continue to reach back into our paint code archive to give our enthusiasts customers what they want.”

If you are looking for a vehicle, go online to Bayside Chrysler Jeep Dodge and view our Dodge, Jeep, and Ram new and used inventory by contacting us at Bayside Chrysler Jeep Dodge.  Like us on Facebook and follow us on Twitter to see more auto news and our monthly specials.

Jay Leno’s Garage Pits Leno Against Tim Allen in Dodge Hellcats

Jay Leno's Garage - Dodge Dealer NY Bayside Chrysler Jeep Dodge

At this point, the public should not be caught by surprise at the news that Jay Leno has an extensive car collection.  He’s never been shy of showing off the vast line-up he has accumulated over the years.  Since retiring from the Tonight Show, Leno has been putting out various YouTube videos that put his cars on display, as he did when he was able to get a Dodge Challenger SRT Hellcat.  After taking it for a thorough test-drive, he ended up giving one to a returning vet.  Leno is now planning on premiering a CNBC show titled “Jay Leno’s Garage” in which the host will run for eight episodes.

The shows concept is simple, it will be Jay Leno covering the thing he knows the most about cars.  It will also combine his love and knowledge of cars with his other passion, guest stars.  Each episode will bring on a different celebrity for him to interview and drive around with.

The first episode’s guest-star will be Tim Allen.  The two will be facing off against each other in what is bound to be quite the spectacle.  They will be racing Hellcats against one another.  Can definitely not wait to see that one in action.

Aside from such spectacles as racing around in Hellcats, Leno will also be using the show to highlight classic cars, restoration projects, and various road tests.  It really looks like it is bound to give car lovers something to drool over and Jay Leno is definitely the best choice to do this.

Learn  more about the Dodge lineup at Bayside Chrysler Jeep Dodge.  Be sure to visit us online where you can view our new and used inventory, as well as keep up with the latest in industry news.  You can also like us on Facebook and follow us on Twitter to view our monthly specials and offers.

Dodge Challenger and Journey Top September Sales

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September was a good month for the Dodge brand.  As a whole, Fiat-Chrysler had an incredibly strong month and kept their sales streak alive.  While Jeep was the biggest winner, Dodge and their vehicle line-up set numerous records for the month.

The Challenger had its best September sales ever.  Sales were up by 26 percent making this its 8th sales record this year.  The muscle car has been one of the biggest hits of the year, aided by an extremely popular Hellcat variant.  The Challenger has always been a mainstay of the muscle car community, but the 2015 model has seemingly re-sparked a love for it amongst new and nostalgic fans.

The other Dodge vehicle that set a record was the Journey. It had its sixth sales record this year with September being the best month it’s ever had.  The Journey remains one of the strongest and more popular mid-size crossovers on the market.

As a whole, Dodge’s sales were up 3 percent in the month of September.

Dodge continues to have a great sales trend.  The new focus on premium performance is paying off for the company.

Learn  more about the Dodge lineup at Bayside Chrysler Jeep Dodge.  Be sure to visit us online where you can view our new and used inventory, as well as keep up with the latest in industry news.  You can also like us on Facebook and follow us on Twitter to view our monthly specials and offers.

Dodge Continues Ad Campaign With Danny Trejo

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Chrysler has never had a hard time getting actors and singers to help promote their products.  From Eminem to Bob Dylan to Clint Eastwood.  Now a popular character actor gets to join that ranks; the one and only Danny Trejo.

It is all part of the popular “It’ll Test You” Hispanic marketing campaign.  It’s also a part of Dodge’s new partnership with A Walk on Water, a nonprofit organization that shares the therapeutic powers of the ocean.  A few weeks ago, at an event on Sept 17th, Dodge gave AWOW a check for $20,000 and announced a special program for even more donations to the organization.

For dealerships participating in Southern California, whenever someone takes a test drive, Dodge donates $50.  The customer who took the test drive will also receive two free tickets to the Supersonico Latin music festival on October 3rd.

As for Danny Trejo fits into all this, he’ll be a part of a Hispanic advertising campaign for the 2015 Dodge Charger, Challenger, and Dart.  The campaign will be made up of three different spots.  The spots came out in June and showcase the actor doing what he does best.


“We always knew that Danny Trejo’s tough persona, strong character and perfect mix of both muscle and fun made him the ideal spokesperson for Dodge’s ‘It’ll Test You’ campaign, as he epitomizes the irreverence and dare-to-be-different attitude of the Dodge brand,” said Juan Torres, head of multicultural advertising, FCA US LLC. “We learned about the other side of Danny when we met him – his philanthropic work and his passion for A Walk on Water – which made it easy for Dodge and our dealers to support Danny in his efforts to generate awareness and funds for this wonderful organization.”

Learn  more about the Dodge lineup at Bayside Chrysler Jeep Dodge.  Be sure to visit us online where you can view our new and used inventory, as well as keep up with the latest in industry news.  You can also like us on Facebook and follow us on Twitter to view our monthly specials and offers.

Dodge Plans for 2016 Dodge Challenger and Charger SRT Hellcats

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The popularity of the Dodge Hellcats was something that Dodge didn’t expect.  Due to those issues, the brand had to make some tough choices about the 2015 Hellcats and pull the plug on getting more out to customers, instead giving them a refund and first crack at the newly announced 2016 models.  While this certainly is bad news for customers still trying to get a Hellcat Challenger or Charger, the boost in popularity has really helped the brand.

“It’s an absolute milestone of Dodge history,” said Dodge and SRT President and CEO Tim Kuniskis according to Detroit News.  “It’s the ’71 Hemi all over again.”

The cancellation of orders left hundreds without Hellcats and to rectify this, Dodge is putting an increase in effort into their production of the 2016 line.  They will be producing more than double what was in 2015 in hopes of making sure they avoid this problem in the future.  The two Hellcats, the Charger and Challenger, will also be getting an increase in price.  The main reason is that the standard equipment on the 2016 models has been made nicer, including Laguna leather.

Are you interested in learning more about the Dodge Charger or Challenger SRT Hellcat, then contact one of our sales reps at Bayside Chrysler Jeep Dodge.  Be sure to visit us online where you can view our new and used inventory, as well as keep up with the latest in industry news.  You can also like us on Facebook and follow us on Twitter to view our monthly specials and offers.

Dodge is Heading to the Woodward Dream Cruise 2015!

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Dodge motor heads, it is time for a glorious celebration.  The Woodward Avenue Dream Cruise is back in 2015 and Dodge is bringing out the big guns to make sure this year’s event is memorable.

“The Woodward Dream Cruise is a celebration of performance car culture, and Dodge is proud to be at the heart of a gathering of like-minded people who have a passion for cars and a passion for performance,” said Tim Kuniskis, President and CEO of Dodge, about the event.  “This is the second year in a row Dodge is pulling out all the stops for the Cruise, and if you thought last year was big, this year is going to be absolutely a ‘can’t miss’ event.”

Throughout the four day event, it is expected to draw in racing enthusiasts and those who really want to show off their custom cars.  On the Dodge side of the event, the muscle car maker is bringing some special treats for racing fans.

The popular Hellcats will be making an appearance.  Both the Charger and Challenger will be on hand to be driven through a ‘Drag-n-Drift’ thrill ride alongside a professional driver.  The 2016 Dodge Viper ACR, the fastest street-legal Viper, will also be on display.  Dodge will also have a Dodge Challenger simulator at the event for attendees to compete for high test tract times against each other.

Are you interested in learning more about the Dodge Charger or Challenger SRT Hellcat, then contact one of our sales reps at Bayside Chrysler Jeep Dodge.  Be sure to visit us online where you can view our new and used inventory, as well as keep up with the latest in industry news.  You can also like us on Facebook and follow us on Twitter to view our monthly specials and offers.

Dodge Readies Plan for 2016 Dodge SRT Hellcat Production

Dodge Readies 2016 SRT Hellcat Production Plan - Bayside Chrysler Jeep Dodge

The Dodge Hellcats have been one of the most popular vehicles this year.  It has been so popular that it has been next near impossible to get hands on one.  Dodge has been frantically been trying to keep up with the amount of orders they received.  The supply definitely was behind the demand.  Dodge was unprepared for how much people would want a Hellcat.  To keep that from happening again, Dodge is prepping for the 2016 models of Hellcats to make sure they can meet the demand of buyers.

“We could not have asked for a more enthusiastic response to the Charger and Challenger SRT Hellcats,” said Tim Kuniskis, President and CEO of Dodge and SRT.  “To meet this demand, we are more than doubling our SRT Hellcat production for 2016 and simplifying the process to make it easier for our enthusiasts to get their hands on the hottest muscle cars in history.”

This good news does have one sour caveat with it.  Dodge will be canceling unscheduled 2015 SRT Hellcat orders.  For those that get this unfortunate news, the silver lining is that Dodge will be offering each customer that gets their order canceled a discount on the 2016 model year.

The steps that Dodge is taking to make sure it doesn’t run into the same issue with orders like in 2015 is to give dealers a potential allocation total for the entire model year.  This number will be based on previous Dodge sales.  The dealers will be getting this number by August 2015.

Are you interested in a 2016 Dodge Charger or Challenger SRT Hellcat?  Let us know.  Contact one of our sales reps at Bayside Chrysler Jeep Dodge.  Be sure to visit us online where you can view our new and used inventory, as well as keep up with the latest in industry news.  You can also like us on Facebook and follow us on Twitter to view our monthly specials and offers.