Dodge Charger Earns Residual Value Award for The Third Year in a Row!

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The 2017 Dodge Charger has earned the Residual Value Award for the third time in three years!

This recognition comes from the ALG, an industry authority on automotive residual value projections in the US.  They analyze nearly 2,500 vehicles every year to provide consumers with the information.  ALG recognizes 26 vehicles with segment awards.  The awards are based on the 2017 model-year vehicles.

“Striking a delicate balance between traditional sedan and muscle car, the Dodge Charger represents the shifting trends in the full-size segment,” said Eric Lyman, VP of industry insights for ALG.  “A wide range of powertrain and comfort features ensure there is a perfect Charger for every personality.  High performance teams up with high value as the Dodge Charger lands back-to-back Residual Value Awards in 2017.”

“ALG recognizes vehicles and brands that stand out from the rest of the market, and that is exactly what the Dodge Charger does,” said Tim Kuniskis, Head of Passenger Car Brands at FCA.  “The only-four door muscle car in the market has now won this award from ALG three years in a row, and that is a testament to the fact that there is nothing else like Charger on the road today.”

If you are looking for a vehicle, go online to Bayside Chrysler Jeep Dodge and view our Dodge, Jeep, and Ram new and used inventory by contacting us at Bayside Chrysler Jeep Dodge.  Like us on Facebook and follow us on Twitter to see more auto news and our monthly specials.

Is the Dodge Charger SRT Hellcat Overkill?

2015 Dodge Charger SRT Hellcat

The Dodge Charger Hellcat has always been popular with car fans due to its extreme power.  That 707 horsepower was hard not to get excited about.  That makes it hard not to use extreme comparisons and words when used to describe the Charger Hellcat.  As a writer for MSN Autos put it, the Dodge Charger SRT Hellcat is “Nuclear overkill.”

It’s clear from his review of the Charger SRT Hellcat that writer Will Sabel Courtney is overwhelmed by it.  One of those is what to use to describe his time with the Charger.  In his own words “It’s hard to avoid nuclear terminology when trying to describe the 6.2-liter supercharged Hemi known as the Hellcat.”  In the end, the word that came out to describe the Charger Hellcat is “overkill.”

Is the Dodge Charger Hellcat too much power for its own good?  It may just be.  The problem with that idea is that I believe the appeal of the Charger Hellcat is the idea of overkill.  It’s a muscle car with as much power poured into it as possible.  That’s what the power of something like this wants.  It’s the fun and the thrill of the drive that is wanted.

Courtney does realize this.  He compares the fun of driving the Charger Hellcat to what it is that makes people wait in line for a ride at a Six Flags.

Check out the review of the Dodge Charger SRT Hellcat and see if you agree that the Hellcat engine is overkill.

If you are looking for a vehicle, go online to Bayside Chrysler Jeep Dodge and view our Dodge, Jeep, and Ram new and used inventory by contacting us at Bayside Chrysler Jeep Dodge.  Like us on Facebook and follow us on Twitter to see more auto news and our monthly specials.

No Dodge Dart in 2017

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The Dodge Dart, sadly, struggled.  It was the first real release from a revitalized Chrysler company off of its bankruptcy and wanted to show it was really getting back into the car-making business.  It was a radical new design for a Dodge sedan and it certainly had its early fans.  The bad news for the Dart, however, is that it’ll be taking a break for 2017.

The Dart has been out since 2013 and has never been the big seller it deserved to be.  The biggest struggle it has had of late is the way Fiat-Chrysler is reorganizing the brands after the recent sales.  It’s clear that the biggest business for the company is in the Jeep and Ram markets.  The sedans, both the 200 and Dart, haven’t been succeeding on the same level.  For that reason, Chrysler is putting the Dart away for the time being to focus efforts elsewhere.

While the Dart is a great vehicle, it makes sense why FCA would do this.  The brands are having their belts tightened to focus on what they are best at.  Dodge is aiming to be more of the performance branch of the company.  The recent onslaught of the Challenger and Charger demonstrate that.  The Dart didn’t have that and openly competed with the other major sedans in the line-ups such as the 200.  So Chrysler taking the two of them away to focus on, say, the 300 is not a bad idea at all.

Still, it’ll be sad to lose the Dart.  It was the showing of a new generation and new mind-set.  Hopefully it’ll be back in some way and get the love it always deserved.

If you’re interested in learning more about the Dodge Dart, then contact us at Bayside Chrysler Jeep Dodge and view our Dodge, Jeep, and Ram new and used inventory online.  Like us on Facebook and follow us on Twitter to see more auto news and our monthly specials.

Dodge Journey’s Platform Update Delayed?

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There has been a lot of change lately at Fiat-Chrysler as they’ve been reconsidering much of their five-year plan to compensate for the way the market has changed.  While many of the major milestones they hoped to hit are still in place, little ones have been being made.  Mainly it seems that there was no way to see just how popular Jeep was going to grow; that it would have such an explosion of popularity.  Because of this, many resources have been diverted into keeping the Jeep enthusiasm.  What may have this affected?

Automotive News has put out an article stating the upcoming Dodge Journey will still be keeping its older platform.  It seemed like the Journey was due for something new, but Dodge is keeping things the same for the immediate future.  This decision is set to be till the 2018 model year when the Journey may get that new platform.

This is all according to an un-named source, so take it with the grain of salt that comes with such news.  It is certainly plausible.  Dodge is making a shift to being the place for premium driving experiences, focusing much of their energy on performance, as seen in the Hellcat Charger and Challenger.  It is possible that they have putting off an update to the Journey and other vehicles that use the platform to give them some wiggle room in development.

The future is bright at Fiat-Chrysler, no matter how you look at it.  While it may take some time, I do see the Journey getting some loving attention that it deserve, it just needs time to get the dedicated care.

If you’re interested in learning more about the Dodge Journey, then contact us at Bayside Chrysler Jeep Dodge and view our Dodge, Jeep, and Ram new and used inventory online.  Like us on Facebook and follow us on Twitter to see more auto news and our monthly specials.

Dodge is the Top Ranking Automaker on Social Media!

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Dodge brand is the number one mass-market auto brand on social media according to Shareablee Inc!

Shareablee, a social media analytics company, put out a new blog identifying the 10 ranking brands by looking at their social actions on Facebook, Twitter, and Instagram.  Amongst the 10 brands, it was Dodge that led in 2015 and continues to do so into 2016.

Looking at January 1st to March 15th 2016, Dodge had over 5.2 million social actions on their social media platforms.  That is more than double the actions of the next ranked automaker.

“It is great to see Dodge recognized as a fast riser on social media,” said Olivier Francois, the Chief Marketing Officer at FCA.  “Having a strong social presence is an important part of our marketing strategy for all our brands.  We strive to deliver content that is true to each individual brand persona, is relevant and evokes a reaction from our followers.”

Dodge is known for their fans and their online persona.  The Dodge brand has centered itself lately on a love for high-octane and performance cars.  Muscle cars such as the Charger and Challenger Hellcat tend to dominate with both Dodge and its fans raving about the raw power and beautiful design.  One of their most popular hashtags is the #ThatsMyDodge and is used by many Dodge owners to show off their performance vehicle.

Tim Kuniskis, Head of Passenger Car Brands at FCA, said that Dodge fans are simply car fans, but they love the Dodge brand.  “Dodge and SRT vehicles have passionate fans who are not just customers, but real brand advocates.  The fact that Dodge generated 5.2 million social interactions so far this year, nearly double that of the second-ranked automaker in the study really reinforces our belief that when the information you share is authentic and organic, people engage and share the content.”

If you want to join the Dodge brand and start posting with #ThatsMyDodge to your preferred social media platform, stop by  Bayside Chrysler Jeep Dodge and view our Dodge, Jeep, and Ram new and used inventory by contacting us at Bayside Chrysler Jeep Dodge.  Like us on Facebook and follow us on Twitter to see more auto news and our monthly specials.

Dodge Challenger and Charger Get New Go Mango Paint Color

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Dodge has been showing a lot of love lately to muscle car enthusiasts.  In recent months, they’ve released a series of nostalgic colors for the Challenger and Charger that appeal to the sense of nostalgia a muscle car driver typically has.  The “Plum Crazy” purple, “B5 Blue” and “Sublime” green colors are all meant to recall a bygone age of the muscle car.  Dodge is looking to expand that by adding additional colors.

Dodge unveiled at the 11th annual Spring Festival in Irvine, California that they’d be expanding the color palette of the Charger and Challenger SRT models with the Go Mango exterior paint.  This is a call-back to the iconic 1970 Challenger.

The new color combines red and orange tones and has a real high-octane look to it.  If you’re looking for a unique color for a Charger or Challenger, this new Go Mango paint really seems to stand out in a crowded field.

“Powerful performance cars like our Dodge Charger and Challenger demand high-impact colors,” said Tim Kuniskis, Head of Dodge Brand.  “Dodge muscle cars have a long history of unique paint colors with iconic names, and we’ll continue to reach back into our paint code archive to give our enthusiasts customers what they want.”

If you are looking for a vehicle, go online to Bayside Chrysler Jeep Dodge and view our Dodge, Jeep, and Ram new and used inventory by contacting us at Bayside Chrysler Jeep Dodge.  Like us on Facebook and follow us on Twitter to see more auto news and our monthly specials.

Dodge Continues Ad Campaign With Danny Trejo

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Chrysler has never had a hard time getting actors and singers to help promote their products.  From Eminem to Bob Dylan to Clint Eastwood.  Now a popular character actor gets to join that ranks; the one and only Danny Trejo.

It is all part of the popular “It’ll Test You” Hispanic marketing campaign.  It’s also a part of Dodge’s new partnership with A Walk on Water, a nonprofit organization that shares the therapeutic powers of the ocean.  A few weeks ago, at an event on Sept 17th, Dodge gave AWOW a check for $20,000 and announced a special program for even more donations to the organization.

For dealerships participating in Southern California, whenever someone takes a test drive, Dodge donates $50.  The customer who took the test drive will also receive two free tickets to the Supersonico Latin music festival on October 3rd.

As for Danny Trejo fits into all this, he’ll be a part of a Hispanic advertising campaign for the 2015 Dodge Charger, Challenger, and Dart.  The campaign will be made up of three different spots.  The spots came out in June and showcase the actor doing what he does best.


“We always knew that Danny Trejo’s tough persona, strong character and perfect mix of both muscle and fun made him the ideal spokesperson for Dodge’s ‘It’ll Test You’ campaign, as he epitomizes the irreverence and dare-to-be-different attitude of the Dodge brand,” said Juan Torres, head of multicultural advertising, FCA US LLC. “We learned about the other side of Danny when we met him – his philanthropic work and his passion for A Walk on Water – which made it easy for Dodge and our dealers to support Danny in his efforts to generate awareness and funds for this wonderful organization.”

Learn  more about the Dodge lineup at Bayside Chrysler Jeep Dodge.  Be sure to visit us online where you can view our new and used inventory, as well as keep up with the latest in industry news.  You can also like us on Facebook and follow us on Twitter to view our monthly specials and offers.

The 2016 Dodge Charger Pursuit is Here With New UConnect 12.1

2016 Dodge Charger Pursuit

Dodge unveiled their new 2016 Dodge Charger Pursuit today and it will be providing law enforcement with access to top of the line tech to help them out.

While the cops won’t be getting a Hellcat, they will be getting a new Dodge Charger designed to give them all the support they can use.  The biggest feature is an all-new laptop size 12.1-inch touchscreen display.  This will allow the police access to dispatch software, radio, and camera on a screen that can provide a 1024 by 768 pixel display.

Even better for the police officers who will be using this is that the 12.1-inch touchscreen is meant to cut down on the amount of clutter in the front of the police car.  The visual of the massive laptop sitting out in the front seat is going away.  The Uconnect 12.1 allows the officer to have a plug-and-play solution to their mobile computer.  They will now be able to store that in the trunk of the Charger Pursuit, keeping the front of the car less populated with equipment.

The display has even been designed to work with gloves and in more extreme weather conditions, such as a sweltering summer or a harsh winter.

All of these upgrades were made with the help of a 19-member Police Advisory Board.  Dodge and the board worked hand-in-hand to design a new system that could benefit the officers using it.  One of the biggest complaints they sought to answer was to decrease the risk of an officer’s life in a collision by reducing the amount of equipment in the front seat, hence the use of the trunk for clearing out the clutter.

Learn  more about the Dodge Charger and more Dodge vehicles at Bayside Chrysler Jeep Dodge.  Be sure to visit us online where you can view our new and used inventory, as well as keep up with the latest in industry news.  You can also like us on Facebook and follow us on Twitter to view our monthly specials and offers.

Dodge Plans for 2016 Dodge Challenger and Charger SRT Hellcats

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The popularity of the Dodge Hellcats was something that Dodge didn’t expect.  Due to those issues, the brand had to make some tough choices about the 2015 Hellcats and pull the plug on getting more out to customers, instead giving them a refund and first crack at the newly announced 2016 models.  While this certainly is bad news for customers still trying to get a Hellcat Challenger or Charger, the boost in popularity has really helped the brand.

“It’s an absolute milestone of Dodge history,” said Dodge and SRT President and CEO Tim Kuniskis according to Detroit News.  “It’s the ’71 Hemi all over again.”

The cancellation of orders left hundreds without Hellcats and to rectify this, Dodge is putting an increase in effort into their production of the 2016 line.  They will be producing more than double what was in 2015 in hopes of making sure they avoid this problem in the future.  The two Hellcats, the Charger and Challenger, will also be getting an increase in price.  The main reason is that the standard equipment on the 2016 models has been made nicer, including Laguna leather.

Are you interested in learning more about the Dodge Charger or Challenger SRT Hellcat, then contact one of our sales reps at Bayside Chrysler Jeep Dodge.  Be sure to visit us online where you can view our new and used inventory, as well as keep up with the latest in industry news.  You can also like us on Facebook and follow us on Twitter to view our monthly specials and offers.

Dodge is Heading to the Woodward Dream Cruise 2015!

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Dodge motor heads, it is time for a glorious celebration.  The Woodward Avenue Dream Cruise is back in 2015 and Dodge is bringing out the big guns to make sure this year’s event is memorable.

“The Woodward Dream Cruise is a celebration of performance car culture, and Dodge is proud to be at the heart of a gathering of like-minded people who have a passion for cars and a passion for performance,” said Tim Kuniskis, President and CEO of Dodge, about the event.  “This is the second year in a row Dodge is pulling out all the stops for the Cruise, and if you thought last year was big, this year is going to be absolutely a ‘can’t miss’ event.”

Throughout the four day event, it is expected to draw in racing enthusiasts and those who really want to show off their custom cars.  On the Dodge side of the event, the muscle car maker is bringing some special treats for racing fans.

The popular Hellcats will be making an appearance.  Both the Charger and Challenger will be on hand to be driven through a ‘Drag-n-Drift’ thrill ride alongside a professional driver.  The 2016 Dodge Viper ACR, the fastest street-legal Viper, will also be on display.  Dodge will also have a Dodge Challenger simulator at the event for attendees to compete for high test tract times against each other.

Are you interested in learning more about the Dodge Charger or Challenger SRT Hellcat, then contact one of our sales reps at Bayside Chrysler Jeep Dodge.  Be sure to visit us online where you can view our new and used inventory, as well as keep up with the latest in industry news.  You can also like us on Facebook and follow us on Twitter to view our monthly specials and offers.