Dodge Takes 2014 Line-Up on Dodge Power Rallye Tour

2014 Dodge Durango Limited

This spring, Dodge will be taking its 2014 line-up on a nationwide tour with games, test drives, and prizes for Dodge fans across the country.

Last weekend, the Dodge Power Rallye Tour made its first stop at the Spring Festival of LX vehicles in Irvine, California. The tour will last through the summer and includes stops at Viva Las Vegas Rockabilly Weekender on April 17 thru 19, Taste of Omaha on May 30 thru 31, the Ohio State Fair on July 23 thru 24, and Motley Crue concerts all throughout the summer.

Dodge will be bringing along the 2014 line-up including the Charger, Challenger, Dart, Durango, Grand Caravan, Journey, Dodge Charger SRT, and Dodge Challenger SRT. Attendees can check out vehicle displays for the 2014 line-up, take their favorite model for a test drive, or play interactive games to win Dodge brand prizes. There will also be an opportunity for attendees to enter the 2014 Chrysler Group National Giveaway, Chrysler’s year-long contest with the chance to win a $45,000 credit towards a Chrysler Group vehicle. Click here for full sweepstakes rules.

Interested in learning more about the full Dodge line-up?  Contact us at Bayside Chrysler Jeep Dodge.  We have a large stock of new and used vehicles to choose from as well as competitive financing to help you get in the vehicle you need.  Be sure to like us on Facebook and to follow us on Twitter for more special offers.

Orders Flood in for New Dodge Challenger R/T Shaker

Dodge Challenger ShakerAfter opening orders for the new 2014 Dodge Challenger R/T Shaker, Dodge has received 2,000 dealer orders, or the whole 2014 model year production run, in only four days.

Dodge expected demand to be high for the new Dodge Challenger R/T Shaker models, but even people closest to the model’s development and introduction at the SEMA show in Las Vegas last year were surprised by how quickly dealers ordered the entire year’s production run.

Tim Kuniskis, President and CEO of the Dodge Brand, responded to the dealer orders, saying, “Based on this strong initial demand, it’s clear that our customer are excited about the return of the legendary Shaker model, which was engineered for enthusiasts who asked for even more attitude and a dose of muscle car heritage. The 5.7-liter HEMI V-8 Engine with the unique hood and intake design makes this performance car an instant classic – much like the original 1970 Challenger R/T with the Shaker hood.”

For those unfamiliar with the 1970 model, the Dodge Challenger’s Shaker directs cool air back into the engine and “shakes” with the powertrain’s movement, giving it the name “Shaker.” The new 2014 model comes with the Super Track Pack which improves steering, suspension, and braking for the vehicle, and special “Shaker” touches can be found all over the interior including a logo embroidered on the seat back and a “Shaker” numbered dash plaque.

Pricing on the 2014 Dodge Challenger R/T Shaker starts at $36,995, or $37,495 with the custom hood-to-tail stripes, and it comes in Header Orange, Plum Crazy, TorRed, Bright White, Billet Silver Metallic, or Pitch Black.

Interested in learning more about the full Dodge line-up?  Contact us at Bayside Chrysler Jeep Dodge.  We have a large stock of new and used vehicles to choose from as well as competitive financing to help you get in the vehicle you need.  Be sure to like us on Facebook and to follow us on Twitter for more special offers.

Dodge Named One of “World’s 50 Most Innovative Companies”

Fast Company Most Innovative Companies

When naming the top innovative companies in the world, names like Google and Nike immediately jump to mind. According to Fast Company magazine, Dodge belongs among those prestigious names.

This week, Fast Company announced their list of the “World’s 50 Most Innovative Companies” which will be featured in their March 2014 issue. Their list included household names Dropbox, Netflix, and Twitter, and squeezed in between Yelp and SXSW is Dodge. Fast Company’s Jason Feifer praised Dodge’s marketing strategy in 2013, particularly their tie-ins with Anchorman 2 and Fast & Furious 6. Additionally, the Dodge brand was central in the Syfy channel’s series Defiance, and one of Dodge’s new ad campaigns featured popular rapper Pitbull.

Dodge’s presence in popular culture was hard to miss in 2013. Feifer hits the nail on the head when he writes, “When the eponymous character in FX’s Archer received a Dodge for his birthday, it was proof of cultural saturation: That wasn’t a paid spot. Dodge was just on the writer’s minds.”

Olivier Francois, Chief Marketing Officer of Chrysler Group LLC, thanked Fast Company for the honor and praised the work done by the marketing teams with Chrysler LLC. “The campaigns and partnerships we create for each of our brands are as individual and different as the brands themselves,” he stated in a press release. “The Dodge initiatives Fast Company highlighted convey a mind-set that is purely Dodge.”

Interested in learning more about the full Dodge line-up?  Contact us at Bayside Chrysler Jeep Dodge.  We have a large stock of new and used vehicles to choose from as well as competitive financing to help you get in the vehicle you need.  Be sure to like us on Facebook and to follow us on Twitter for more special offers.

Dodge Sales Soar in February

UntitledThere were some rumors going around the web that February might be the first month in a long while that sales for Chrysler would be down. Now that the month is over with and we can look at the numbers, looks like it’s not quite time for disappointment. Thanks in large part to Dodge, Chrysler sales a sales boost for the month of February.

The auto sales rose 4.1% which is the best February the company has enjoyed since 2008. Dodge was the biggest aid with their vehicles, almost every vehicle, increasing at least 21%. Here’s the breakdown:

The big star of the show is the Dodge Dart. While it’s had a harder time getting out of the gate than the company would prefer, February may be a sign of things improving. The Dart had the best sales month since it was introduced last June.

Looks like the speculation on when this sales streak will just have to continue. Everyone’s been waiting for the drop for months. I think the attention shift should be that buyers are preferring quality in their car purchases and that’s why Chrysler has reigned.

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