Tag Archives: commercial

Dodge’s “Predators” Features Hellcats on the Prowl

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It is always great to see new Dodge ads pop up.  Dodge produced two new videos to showcase the how awesome and powerful their Hellcats are.

Showing the Hellcats in this way is kind of rubbing salt in the wound.  Yes Dodge, we all know that the Hellcats are powerful and cool, but it is a tad hard to get one at the moment.  Anyway, the thing these ads do, and do very very well, is show why the Hellcats have been so popular.

The title for the two videos is “Predators.”  It features the 2015 Dodge Charger and Challenger SRT Hellcat in the wild.  Wild is the key word here; the ad sets a very cool vibe and uses numerous visual cues to reflect a jungle look.  Like a wild animal on the loose, the Dodge vehicles burn up and chase each other through the night, scaring away all the other lesser cars.  Add on top of that Phil Collins’ “In the Air Tonight” and the message of the Hellcats as wild animals on the road hits the bullseye.

The gritty and dark feel with the Dodge car’s red exterior and red lights evokes a unique look for the brand that isn’t shared by the others.  Chrysler has established the washed out look of Americana and Detroit with their Superbowl ads.  Ram hits home the earthly feel combined with country music.  This gives Dodge its own identity.

Are you interested in learning more about the Dodge Charger or Challenger SRT Hellcat?  Let us know.  Contact one of our sales reps at Bayside Chrysler Jeep Dodge.  Be sure to visit us online where you can view our new and used inventory, as well as keep up with the latest in industry news.  You can also like us on Facebook and follow us on Twitter to view our monthly specials and offers.

Dodge Releases New Dodge Brothers Ads Directed by Adrien Brody

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Dodge is continuing their ad campaign around celebrating the Dodge Brothers as part of the 100th anniversary of the Dodge brand.  For this second part of the campaign that began in 2014, Dodge has brought on an Academy Award-winning actor to direct the spots.  That actor is Adrien Brody.

The first portion of the campaign focused mainly on the Challenger, showing the progression of the Dodge brand leading up to the modern age.  For this new round of ads Dodge is adding more Dodge vehicles.  The ones now being including are the Dart, Durango, Charger, and the Challenger Scat Packs.

In a statement, Fiat-Chrysler Chief Marketing Officer Olivier Francois said, “Today’s Dodge vehicle have the same passion for performance as John and Horace Dodge established in the first vehicles they crafted more than one hundred years ago.”

The first two spots are “Discovery” and “Drive By” where a modern Durango rolls up on a country club.  The next videos will be “Morse Code” and “First Dodge.”  View them here:

If you’re interested in learning more about the current line of  Dodge models by contacting us at Bayside Chrysler Jeep Dodge.  You can also view our new and used inventory online.  Like us on Facebook, follow us on Twitter, and visit our YouTube page for more auto news and special offers.

2014 Dodge Durango Gets Ron Burgundy Endorsement. Does Not Include Many Leather-Bound Books.

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The 2014 Dodge Durango has landed the ultimate celebrity endorsement.  There is no one better than Ron Burgundy, the Anchorman, to have telling people what they should do.  After-all, he is Ron Burgundy, people know him.  People wouldn’t talk to someone unless he was 100 percent right about everything.

There’s no doubt that if Mr Burgundy hadn’t been rudely cut off by staged dancers, he would’ve continued to mention that you should bring all inquiries for the 2014 Dodge Durango to Bayside Chrysler Jeep Dodge.  We stay classy.

New Dodge Dart Ad Shows How To Build the Future

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The Dodge Dart is off to a good start this month. The reports coming from the sales for last month showed that the sales almost quadrupled from July’s. The Dart is posied to take the country by storm and in order to do so, it’s needs to make sure more people are aware of it coming out. In order to do that, Dodge made sure it had its voice heard loud and clear during the broadcast of the one of the biggest TV events of the year.

Direct Marketing News is reporting on the Dodge Dart ad that played during the Giants-Cowboys NFL season debut. The advertisers hope that this will help generate an increase of buzz for the vehicle which will then continue on with a strong digital presences. They are hoping to recreate the magic they had back in July when the Dart was given a TV spot during the MLB All-Star Game. That spot drove people to the Dodge site by an increase of 30%.

The TV ad will be titled “How to Make the Most Hi-Tech Car” and in it, Dodge engineers construct a time machine to get a hold of another engineer in the year 3,000. They want him to design Dart’s touchscreen dashboard display.  It’s doing a great job of continuing the fast pace and uniqueness of the previous ad.  See for yourself:

The advertising team for the Dart have been doing a fantastic job so far getting the word out. From contests with deviantART to Transworld skateboarding, they have been making sure that the new generation getting ready to purchase a car have Dart on the mind when they step into the dealership.

Make sure to contact Bayside Chrysler Jeep Dodge to schedule a test drive. For the full Dodge vehicle line-up, visit the online show-room. Like us on Facebook and follow us on Twitter to see more Dodge news.