New Dodge Dart Ad Shows How To Build the Future

The Dodge Dart is off to a good start this month. The reports coming from the sales for last month showed that the sales almost quadrupled from July’s. The Dart is posied to take the country by storm and in order to do so, it’s needs to make sure more people are aware of it coming out. In order to do that, Dodge made sure it had its voice heard loud and clear during the broadcast of the one of the biggest TV events of the year.

Direct Marketing News is reporting on the Dodge Dart ad that played during the Giants-Cowboys NFL season debut. The advertisers hope that this will help generate an increase of buzz for the vehicle which will then continue on with a strong digital presences. They are hoping to recreate the magic they had back in July when the Dart was given a TV spot during the MLB All-Star Game. That spot drove people to the Dodge site by an increase of 30%.

The TV ad will be titled “How to Make the Most Hi-Tech Car” and in it, Dodge engineers construct a time machine to get a hold of another engineer in the year 3,000. They want him to design Dart’s touchscreen dashboard display.  It’s doing a great job of continuing the fast pace and uniqueness of the previous ad.  See for yourself:

The advertising team for the Dart have been doing a fantastic job so far getting the word out. From contests with deviantART to Transworld skateboarding, they have been making sure that the new generation getting ready to purchase a car have Dart on the mind when they step into the dealership.

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