Dodge’s “Predators” Features Hellcats on the Prowl

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It is always great to see new Dodge ads pop up.  Dodge produced two new videos to showcase the how awesome and powerful their Hellcats are.

Showing the Hellcats in this way is kind of rubbing salt in the wound.  Yes Dodge, we all know that the Hellcats are powerful and cool, but it is a tad hard to get one at the moment.  Anyway, the thing these ads do, and do very very well, is show why the Hellcats have been so popular.

The title for the two videos is “Predators.”  It features the 2015 Dodge Charger and Challenger SRT Hellcat in the wild.  Wild is the key word here; the ad sets a very cool vibe and uses numerous visual cues to reflect a jungle look.  Like a wild animal on the loose, the Dodge vehicles burn up and chase each other through the night, scaring away all the other lesser cars.  Add on top of that Phil Collins’ “In the Air Tonight” and the message of the Hellcats as wild animals on the road hits the bullseye.

The gritty and dark feel with the Dodge car’s red exterior and red lights evokes a unique look for the brand that isn’t shared by the others.  Chrysler has established the washed out look of Americana and Detroit with their Superbowl ads.  Ram hits home the earthly feel combined with country music.  This gives Dodge its own identity.

Are you interested in learning more about the Dodge Charger or Challenger SRT Hellcat?  Let us know.  Contact one of our sales reps at Bayside Chrysler Jeep Dodge.  Be sure to visit us online where you can view our new and used inventory, as well as keep up with the latest in industry news.  You can also like us on Facebook and follow us on Twitter to view our monthly specials and offers.