Tag Archives: Challenger

Dodge Challenger, Charger Lead Segments in JD Power’s APEAL Study

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According to the new Automotive Performance, Execution, and Layout (APEAL) study from JD Power, three vehicles in the FCA family lead their segments.

The winners are the Dodge Challenger, Charger, and Fiat 500.  The Challenger is the leader in Midsize Sporty Car- the fourth time it has in five years-, the Charger is in Large Car, and Fiat 500 in the City Car segments.

The APEAL study that JD Power runs is a measure of how pleased drivers are with their new vehicle purchase.  The study, now in its 20th year, surveys drivers after they’ve owned the new vehicle for 90 days.  They are asked about how much they enjoy drive the new car and have the customer evaluated the vehicle on 77 different attributes.  This is only done with new vehicles for the 2015 model year.

“We’re proud to receive three APEAL awards in back-to-back years as customers continue to recognize we’re delivering exciting and appealing vehicles which meet their needs,” said Matt Liddan, the VP of Quality at FCA-NA.  “An owner’s positive experience with our vehicles whether that’s with a Dodge Challenger or a Fiat 500, is a true testament to our steadfast commitment to the highest level of quality across our vehicle lineup.”

Other vehicle fared well in the study.  The 2015 Ram 1500 ranked second in the Large Light Duty Pickup.  The 2015 Chrysler 300 is third in the Large Car segment.
Are you interested in learning more about the Dodge Charger or Challenger?  Let us know.  Contact one of our sales reps at Bayside Chrysler Jeep Dodge.  Be sure to visit us online where you can view our new and used inventory, as well as keep up with the latest in industry news.  You can also like us on Facebook and follow us on Twitter to view our monthly specials and offers.

Dodge’s “Predators” Features Hellcats on the Prowl

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It is always great to see new Dodge ads pop up.  Dodge produced two new videos to showcase the how awesome and powerful their Hellcats are.

Showing the Hellcats in this way is kind of rubbing salt in the wound.  Yes Dodge, we all know that the Hellcats are powerful and cool, but it is a tad hard to get one at the moment.  Anyway, the thing these ads do, and do very very well, is show why the Hellcats have been so popular.

The title for the two videos is “Predators.”  It features the 2015 Dodge Charger and Challenger SRT Hellcat in the wild.  Wild is the key word here; the ad sets a very cool vibe and uses numerous visual cues to reflect a jungle look.  Like a wild animal on the loose, the Dodge vehicles burn up and chase each other through the night, scaring away all the other lesser cars.  Add on top of that Phil Collins’ “In the Air Tonight” and the message of the Hellcats as wild animals on the road hits the bullseye.

The gritty and dark feel with the Dodge car’s red exterior and red lights evokes a unique look for the brand that isn’t shared by the others.  Chrysler has established the washed out look of Americana and Detroit with their Superbowl ads.  Ram hits home the earthly feel combined with country music.  This gives Dodge its own identity.

Are you interested in learning more about the Dodge Charger or Challenger SRT Hellcat?  Let us know.  Contact one of our sales reps at Bayside Chrysler Jeep Dodge.  Be sure to visit us online where you can view our new and used inventory, as well as keep up with the latest in industry news.  You can also like us on Facebook and follow us on Twitter to view our monthly specials and offers.

Dodge Releases New Dodge Brothers Ads Directed by Adrien Brody

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Dodge is continuing their ad campaign around celebrating the Dodge Brothers as part of the 100th anniversary of the Dodge brand.  For this second part of the campaign that began in 2014, Dodge has brought on an Academy Award-winning actor to direct the spots.  That actor is Adrien Brody.

The first portion of the campaign focused mainly on the Challenger, showing the progression of the Dodge brand leading up to the modern age.  For this new round of ads Dodge is adding more Dodge vehicles.  The ones now being including are the Dart, Durango, Charger, and the Challenger Scat Packs.

In a statement, Fiat-Chrysler Chief Marketing Officer Olivier Francois said, “Today’s Dodge vehicle have the same passion for performance as John and Horace Dodge established in the first vehicles they crafted more than one hundred years ago.”

The first two spots are “Discovery” and “Drive By” where a modern Durango rolls up on a country club.  The next videos will be “Morse Code” and “First Dodge.”  View them here:

If you’re interested in learning more about the current line of  Dodge models by contacting us at Bayside Chrysler Jeep Dodge.  You can also view our new and used inventory online.  Like us on Facebook, follow us on Twitter, and visit our YouTube page for more auto news and special offers.

Dodge Challenger Sets Record April Sales!

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Dodge Challenger Sets Record Sales - Bayside Chrysler Jeep Dodge

The Dodge Challenger has been having a high-point of late.  The Hellcat has been doing very well and with the addition of the Scat Pack it seems clear that Dodge is embracing a new era of muscle cars.  The fans have taken notice and thanks to this new commitment to performance, the Challenger had its best April sales ever.

In the whole of the month of April, Dodge sold 6,771 Challengers.  In comparison to a year ago, that is an increase of 32%.  It is a notch better than March which saw 6,110 Challengers sold.  To mark off this momentous occasion for the muscle car, the April sales are the most Challengers sold in a single month since the Challenger was brought back in 2008.

This is great news for muscle car fans.  Dodge has been making strides into reclaiming the old glory of the muscle car while putting a nice and modern face to it.  The sales for the overall year is still just as strong.  With 22,728 Challengers sold thus far, that puts it above the previous years by 41%.  If this continues, it may top the previous record year for the Challenger which happened in 1970.  That year sold 76,935 Challengers.  Fingers crossed and maybe, just maybe, 2015 is the year of the Dodge Challenger.

Find out more about the current models of the Dodge Challenger, as we are unable to take orders currently on the Hellcats, by contacting us at Bayside Chrysler Jeep Dodge.  You can also view our new and used inventory online.  Like us on Facebook, follow us on Twitter, and visit our YouTube page for more auto news and special offers.