Tag Archives: Challenger

Dodge Continues Ad Campaign With Danny Trejo

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Danny Trejo

Chrysler has never had a hard time getting actors and singers to help promote their products.  From Eminem to Bob Dylan to Clint Eastwood.  Now a popular character actor gets to join that ranks; the one and only Danny Trejo.

It is all part of the popular “It’ll Test You” Hispanic marketing campaign.  It’s also a part of Dodge’s new partnership with A Walk on Water, a nonprofit organization that shares the therapeutic powers of the ocean.  A few weeks ago, at an event on Sept 17th, Dodge gave AWOW a check for $20,000 and announced a special program for even more donations to the organization.

For dealerships participating in Southern California, whenever someone takes a test drive, Dodge donates $50.  The customer who took the test drive will also receive two free tickets to the Supersonico Latin music festival on October 3rd.

As for Danny Trejo fits into all this, he’ll be a part of a Hispanic advertising campaign for the 2015 Dodge Charger, Challenger, and Dart.  The campaign will be made up of three different spots.  The spots came out in June and showcase the actor doing what he does best.


“We always knew that Danny Trejo’s tough persona, strong character and perfect mix of both muscle and fun made him the ideal spokesperson for Dodge’s ‘It’ll Test You’ campaign, as he epitomizes the irreverence and dare-to-be-different attitude of the Dodge brand,” said Juan Torres, head of multicultural advertising, FCA US LLC. “We learned about the other side of Danny when we met him – his philanthropic work and his passion for A Walk on Water – which made it easy for Dodge and our dealers to support Danny in his efforts to generate awareness and funds for this wonderful organization.”

Learn  more about the Dodge lineup at Bayside Chrysler Jeep Dodge.  Be sure to visit us online where you can view our new and used inventory, as well as keep up with the latest in industry news.  You can also like us on Facebook and follow us on Twitter to view our monthly specials and offers.

Dodge Plans for 2016 Dodge Challenger and Charger SRT Hellcats

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Dodge Charger SRT Hellcat

The popularity of the Dodge Hellcats was something that Dodge didn’t expect.  Due to those issues, the brand had to make some tough choices about the 2015 Hellcats and pull the plug on getting more out to customers, instead giving them a refund and first crack at the newly announced 2016 models.  While this certainly is bad news for customers still trying to get a Hellcat Challenger or Charger, the boost in popularity has really helped the brand.

“It’s an absolute milestone of Dodge history,” said Dodge and SRT President and CEO Tim Kuniskis according to Detroit News.  “It’s the ’71 Hemi all over again.”

The cancellation of orders left hundreds without Hellcats and to rectify this, Dodge is putting an increase in effort into their production of the 2016 line.  They will be producing more than double what was in 2015 in hopes of making sure they avoid this problem in the future.  The two Hellcats, the Charger and Challenger, will also be getting an increase in price.  The main reason is that the standard equipment on the 2016 models has been made nicer, including Laguna leather.

Are you interested in learning more about the Dodge Charger or Challenger SRT Hellcat, then contact one of our sales reps at Bayside Chrysler Jeep Dodge.  Be sure to visit us online where you can view our new and used inventory, as well as keep up with the latest in industry news.  You can also like us on Facebook and follow us on Twitter to view our monthly specials and offers.

Dodge is Heading to the Woodward Dream Cruise 2015!

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Dodge Woodward Dream Cruise 2015 - Dodge Dealer NY Bayside Chrysler Jeep Dodge

Dodge motor heads, it is time for a glorious celebration.  The Woodward Avenue Dream Cruise is back in 2015 and Dodge is bringing out the big guns to make sure this year’s event is memorable.

“The Woodward Dream Cruise is a celebration of performance car culture, and Dodge is proud to be at the heart of a gathering of like-minded people who have a passion for cars and a passion for performance,” said Tim Kuniskis, President and CEO of Dodge, about the event.  “This is the second year in a row Dodge is pulling out all the stops for the Cruise, and if you thought last year was big, this year is going to be absolutely a ‘can’t miss’ event.”

Throughout the four day event, it is expected to draw in racing enthusiasts and those who really want to show off their custom cars.  On the Dodge side of the event, the muscle car maker is bringing some special treats for racing fans.

The popular Hellcats will be making an appearance.  Both the Charger and Challenger will be on hand to be driven through a ‘Drag-n-Drift’ thrill ride alongside a professional driver.  The 2016 Dodge Viper ACR, the fastest street-legal Viper, will also be on display.  Dodge will also have a Dodge Challenger simulator at the event for attendees to compete for high test tract times against each other.

Are you interested in learning more about the Dodge Charger or Challenger SRT Hellcat, then contact one of our sales reps at Bayside Chrysler Jeep Dodge.  Be sure to visit us online where you can view our new and used inventory, as well as keep up with the latest in industry news.  You can also like us on Facebook and follow us on Twitter to view our monthly specials and offers.

Dodge Readies Plan for 2016 Dodge SRT Hellcat Production

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Dodge Readies 2016 SRT Hellcat Production Plan - Bayside Chrysler Jeep Dodge

The Dodge Hellcats have been one of the most popular vehicles this year.  It has been so popular that it has been next near impossible to get hands on one.  Dodge has been frantically been trying to keep up with the amount of orders they received.  The supply definitely was behind the demand.  Dodge was unprepared for how much people would want a Hellcat.  To keep that from happening again, Dodge is prepping for the 2016 models of Hellcats to make sure they can meet the demand of buyers.

“We could not have asked for a more enthusiastic response to the Charger and Challenger SRT Hellcats,” said Tim Kuniskis, President and CEO of Dodge and SRT.  “To meet this demand, we are more than doubling our SRT Hellcat production for 2016 and simplifying the process to make it easier for our enthusiasts to get their hands on the hottest muscle cars in history.”

This good news does have one sour caveat with it.  Dodge will be canceling unscheduled 2015 SRT Hellcat orders.  For those that get this unfortunate news, the silver lining is that Dodge will be offering each customer that gets their order canceled a discount on the 2016 model year.

The steps that Dodge is taking to make sure it doesn’t run into the same issue with orders like in 2015 is to give dealers a potential allocation total for the entire model year.  This number will be based on previous Dodge sales.  The dealers will be getting this number by August 2015.

Are you interested in a 2016 Dodge Charger or Challenger SRT Hellcat?  Let us know.  Contact one of our sales reps at Bayside Chrysler Jeep Dodge.  Be sure to visit us online where you can view our new and used inventory, as well as keep up with the latest in industry news.  You can also like us on Facebook and follow us on Twitter to view our monthly specials and offers.