Dodge Challenger, Charger Lead Segments in JD Power’s APEAL Study

JD Power Apeal Study - DodgeDealerNY - Bayside Chrysler Jeep Dodge

According to the new Automotive Performance, Execution, and Layout (APEAL) study from JD Power, three vehicles in the FCA family lead their segments.

The winners are the Dodge Challenger, Charger, and Fiat 500.  The Challenger is the leader in Midsize Sporty Car- the fourth time it has in five years-, the Charger is in Large Car, and Fiat 500 in the City Car segments.

The APEAL study that JD Power runs is a measure of how pleased drivers are with their new vehicle purchase.  The study, now in its 20th year, surveys drivers after they’ve owned the new vehicle for 90 days.  They are asked about how much they enjoy drive the new car and have the customer evaluated the vehicle on 77 different attributes.  This is only done with new vehicles for the 2015 model year.

“We’re proud to receive three APEAL awards in back-to-back years as customers continue to recognize we’re delivering exciting and appealing vehicles which meet their needs,” said Matt Liddan, the VP of Quality at FCA-NA.  “An owner’s positive experience with our vehicles whether that’s with a Dodge Challenger or a Fiat 500, is a true testament to our steadfast commitment to the highest level of quality across our vehicle lineup.”

Other vehicle fared well in the study.  The 2015 Ram 1500 ranked second in the Large Light Duty Pickup.  The 2015 Chrysler 300 is third in the Large Car segment.
Are you interested in learning more about the Dodge Charger or Challenger?  Let us know.  Contact one of our sales reps at Bayside Chrysler Jeep Dodge.  Be sure to visit us online where you can view our new and used inventory, as well as keep up with the latest in industry news.  You can also like us on Facebook and follow us on Twitter to view our monthly specials and offers.

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