“All that matters is what’s ahead.”

The tag-line for the 2013 Dodge Dart perfectly sums up Dodge’s attitude towards what is arguably their most important vehicle of 2012, and in a splashy show of support, Dodge has installed a 116-foot-by-145-foot building wrap bearing the tag-line on their headquarters in Auburn Hills, Michigan.

The Dart won’t be available until late June, but Dodge has been getting it as much exposure as possible. As we previously reported, Dodge marketing has heavily targeted young people and positioned it to be the hot sedan of 2012. As June gets closer and the reviews keep rolling in, though, it is becoming clearer that this car is more important for Dodge than anyone could have imagined.

The Dodge Dart will be the first vehicle that Chrysler will have designed alongside Fiat SpA. People will take the launch of the Dodge Dart and how well it performs as an indicator of the future of Chrysler, and so far, all signs are pointing to a bright future. Business Insider is calling the Dart “a delightful surprise,” and Auto Guide named it “most attractive vehicle in its class.” By hanging that building wrap on the Dodge headquarters, Chrysler is making a statement. More than just standing behind the Dart, they trust it to be the face of the brand in 2012.

To see the building wrap, click here, and check out the full Chrysler, Jeep, Dodge, and Ram line-up on Bayside’s new and used online inventory here. You can also keep up with the latest news and incentives from Dodge by liking Bayside on Facebook and following Bayside on Twitter.