Change is in the air for Dodge. Chrysler announced that two Dodge mainstays will be getting dropped from the brand due to their direct competition with similar models. Dodge will be saying goodbye to the Grand Caravan and the Avenger. Chrysler believes they are competing too closely with the Town & Country and the 200 sedan.
The company’s reason is to move Chrysler to the forefront. They have chosen for the main brand to be the mainstream brand and want to focus the Dodge vehicle more on sport and high-performance vehicles. Because of this, SRT will be consolidated with Dodge and their powerful creations will sport the familiar Dodge halo.
Dodge is planning on giving their current vehicles a revamp to match the new image for Dodge. While the Charger and Challenger are already going to be getting one with their upcoming new versions, the Dart and the Journey will be getting a revamp further down the line.
While it is said to see some popular models go, it does make sense for Chrysler. For a long while now, they’ve been directly competing with themselves with minivans and sedans. If this allows them to focus on one superior product, both the company and the consumer will be the better for it. Still, sad to see them go.