Dodge brand is the number one mass-market auto brand on social media according to Shareablee Inc!
Shareablee, a social media analytics company, put out a new blog identifying the 10 ranking brands by looking at their social actions on Facebook, Twitter, and Instagram. Amongst the 10 brands, it was Dodge that led in 2015 and continues to do so into 2016.
Looking at January 1st to March 15th 2016, Dodge had over 5.2 million social actions on their social media platforms. That is more than double the actions of the next ranked automaker.
“It is great to see Dodge recognized as a fast riser on social media,” said Olivier Francois, the Chief Marketing Officer at FCA. “Having a strong social presence is an important part of our marketing strategy for all our brands. We strive to deliver content that is true to each individual brand persona, is relevant and evokes a reaction from our followers.”
Dodge is known for their fans and their online persona. The Dodge brand has centered itself lately on a love for high-octane and performance cars. Muscle cars such as the Charger and Challenger Hellcat tend to dominate with both Dodge and its fans raving about the raw power and beautiful design. One of their most popular hashtags is the #ThatsMyDodge and is used by many Dodge owners to show off their performance vehicle.
Tim Kuniskis, Head of Passenger Car Brands at FCA, said that Dodge fans are simply car fans, but they love the Dodge brand. “Dodge and SRT vehicles have passionate fans who are not just customers, but real brand advocates. The fact that Dodge generated 5.2 million social interactions so far this year, nearly double that of the second-ranked automaker in the study really reinforces our belief that when the information you share is authentic and organic, people engage and share the content.”
If you want to join the Dodge brand and start posting with #ThatsMyDodge to your preferred social media platform, stop by Bayside Chrysler Jeep Dodge and view our Dodge, Jeep, and Ram new and used inventory by contacting us at Bayside Chrysler Jeep Dodge. Like us on Facebook and follow us on Twitter to see more auto news and our monthly specials.