Tag Archives: Fiat-Chrysler

Dodge is the Top Ranking Automaker on Social Media!

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2015 Dodge Charger - Dodgedealerny - 01

Dodge brand is the number one mass-market auto brand on social media according to Shareablee Inc!

Shareablee, a social media analytics company, put out a new blog identifying the 10 ranking brands by looking at their social actions on Facebook, Twitter, and Instagram.  Amongst the 10 brands, it was Dodge that led in 2015 and continues to do so into 2016.

Looking at January 1st to March 15th 2016, Dodge had over 5.2 million social actions on their social media platforms.  That is more than double the actions of the next ranked automaker.

“It is great to see Dodge recognized as a fast riser on social media,” said Olivier Francois, the Chief Marketing Officer at FCA.  “Having a strong social presence is an important part of our marketing strategy for all our brands.  We strive to deliver content that is true to each individual brand persona, is relevant and evokes a reaction from our followers.”

Dodge is known for their fans and their online persona.  The Dodge brand has centered itself lately on a love for high-octane and performance cars.  Muscle cars such as the Charger and Challenger Hellcat tend to dominate with both Dodge and its fans raving about the raw power and beautiful design.  One of their most popular hashtags is the #ThatsMyDodge and is used by many Dodge owners to show off their performance vehicle.

Tim Kuniskis, Head of Passenger Car Brands at FCA, said that Dodge fans are simply car fans, but they love the Dodge brand.  “Dodge and SRT vehicles have passionate fans who are not just customers, but real brand advocates.  The fact that Dodge generated 5.2 million social interactions so far this year, nearly double that of the second-ranked automaker in the study really reinforces our belief that when the information you share is authentic and organic, people engage and share the content.”

If you want to join the Dodge brand and start posting with #ThatsMyDodge to your preferred social media platform, stop by  Bayside Chrysler Jeep Dodge and view our Dodge, Jeep, and Ram new and used inventory by contacting us at Bayside Chrysler Jeep Dodge.  Like us on Facebook and follow us on Twitter to see more auto news and our monthly specials.

The Dodge Durango is One of the Best Buys of 2016

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2015 Dodge Durango - Dodgedealerny - 01

Consumer Guide has handed Fiat-Chrysler some bragging rights for the near future.  On their 2016 Best Busy distinction list, the Dodge Durango earned a place on their ‘Best Buys of 2016’ list.

 

The 2016 Dodge Durango was placed on the ‘Large SUV Best Buy.’  This marks the fourth consecutive year that Consumer Guide has recognized the accomplished Durango.  It’s hard not to see why, the Durango has been widely regarded as one of the best large SUVs on the market.  Sales of the SUV has shown that drivers are still incredibly fond of it.

Tom Appel, Publisher of Consumer Guide Automotive, said about the numerous awards for FCA, “We are pleased to recognize FCA’s enduring success in the Large SUV and Large Pickup classes.  We are equally please to award the newest Jeep crossover Best Buy status for 2016.”

If you are looking for a vehicle, go online to Bayside Chrysler Jeep Dodge and view our Dodge, Jeep, and Ram new and used inventory by contacting us at Bayside Chryser Jeep Dodge.  Like us on Facebook and follow us on Twitter to see more auto news and our monthly specials.

Dodge Challenger and Journey Top September Sales

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2015 Dodge Challenger - DodgeDealerNY - 02

September was a good month for the Dodge brand.  As a whole, Fiat-Chrysler had an incredibly strong month and kept their sales streak alive.  While Jeep was the biggest winner, Dodge and their vehicle line-up set numerous records for the month.

The Challenger had its best September sales ever.  Sales were up by 26 percent making this its 8th sales record this year.  The muscle car has been one of the biggest hits of the year, aided by an extremely popular Hellcat variant.  The Challenger has always been a mainstay of the muscle car community, but the 2015 model has seemingly re-sparked a love for it amongst new and nostalgic fans.

The other Dodge vehicle that set a record was the Journey. It had its sixth sales record this year with September being the best month it’s ever had.  The Journey remains one of the strongest and more popular mid-size crossovers on the market.

As a whole, Dodge’s sales were up 3 percent in the month of September.

Dodge continues to have a great sales trend.  The new focus on premium performance is paying off for the company.

Learn  more about the Dodge lineup at Bayside Chrysler Jeep Dodge.  Be sure to visit us online where you can view our new and used inventory, as well as keep up with the latest in industry news.  You can also like us on Facebook and follow us on Twitter to view our monthly specials and offers.