Dodge is the Top Ranking Automaker on Social Media!

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Dodge brand is the number one mass-market auto brand on social media according to Shareablee Inc!

Shareablee, a social media analytics company, put out a new blog identifying the 10 ranking brands by looking at their social actions on Facebook, Twitter, and Instagram.  Amongst the 10 brands, it was Dodge that led in 2015 and continues to do so into 2016.

Looking at January 1st to March 15th 2016, Dodge had over 5.2 million social actions on their social media platforms.  That is more than double the actions of the next ranked automaker.

“It is great to see Dodge recognized as a fast riser on social media,” said Olivier Francois, the Chief Marketing Officer at FCA.  “Having a strong social presence is an important part of our marketing strategy for all our brands.  We strive to deliver content that is true to each individual brand persona, is relevant and evokes a reaction from our followers.”

Dodge is known for their fans and their online persona.  The Dodge brand has centered itself lately on a love for high-octane and performance cars.  Muscle cars such as the Charger and Challenger Hellcat tend to dominate with both Dodge and its fans raving about the raw power and beautiful design.  One of their most popular hashtags is the #ThatsMyDodge and is used by many Dodge owners to show off their performance vehicle.

Tim Kuniskis, Head of Passenger Car Brands at FCA, said that Dodge fans are simply car fans, but they love the Dodge brand.  “Dodge and SRT vehicles have passionate fans who are not just customers, but real brand advocates.  The fact that Dodge generated 5.2 million social interactions so far this year, nearly double that of the second-ranked automaker in the study really reinforces our belief that when the information you share is authentic and organic, people engage and share the content.”

If you want to join the Dodge brand and start posting with #ThatsMyDodge to your preferred social media platform, stop by  Bayside Chrysler Jeep Dodge and view our Dodge, Jeep, and Ram new and used inventory by contacting us at Bayside Chrysler Jeep Dodge.  Like us on Facebook and follow us on Twitter to see more auto news and our monthly specials.

Dodge Challenger and Charger Get New Go Mango Paint Color

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Dodge has been showing a lot of love lately to muscle car enthusiasts.  In recent months, they’ve released a series of nostalgic colors for the Challenger and Charger that appeal to the sense of nostalgia a muscle car driver typically has.  The “Plum Crazy” purple, “B5 Blue” and “Sublime” green colors are all meant to recall a bygone age of the muscle car.  Dodge is looking to expand that by adding additional colors.

Dodge unveiled at the 11th annual Spring Festival in Irvine, California that they’d be expanding the color palette of the Charger and Challenger SRT models with the Go Mango exterior paint.  This is a call-back to the iconic 1970 Challenger.

The new color combines red and orange tones and has a real high-octane look to it.  If you’re looking for a unique color for a Charger or Challenger, this new Go Mango paint really seems to stand out in a crowded field.

“Powerful performance cars like our Dodge Charger and Challenger demand high-impact colors,” said Tim Kuniskis, Head of Dodge Brand.  “Dodge muscle cars have a long history of unique paint colors with iconic names, and we’ll continue to reach back into our paint code archive to give our enthusiasts customers what they want.”

If you are looking for a vehicle, go online to Bayside Chrysler Jeep Dodge and view our Dodge, Jeep, and Ram new and used inventory by contacting us at Bayside Chrysler Jeep Dodge.  Like us on Facebook and follow us on Twitter to see more auto news and our monthly specials.

Jay Leno’s Garage Pits Leno Against Tim Allen in Dodge Hellcats

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At this point, the public should not be caught by surprise at the news that Jay Leno has an extensive car collection.  He’s never been shy of showing off the vast line-up he has accumulated over the years.  Since retiring from the Tonight Show, Leno has been putting out various YouTube videos that put his cars on display, as he did when he was able to get a Dodge Challenger SRT Hellcat.  After taking it for a thorough test-drive, he ended up giving one to a returning vet.  Leno is now planning on premiering a CNBC show titled “Jay Leno’s Garage” in which the host will run for eight episodes.

The shows concept is simple, it will be Jay Leno covering the thing he knows the most about cars.  It will also combine his love and knowledge of cars with his other passion, guest stars.  Each episode will bring on a different celebrity for him to interview and drive around with.

The first episode’s guest-star will be Tim Allen.  The two will be facing off against each other in what is bound to be quite the spectacle.  They will be racing Hellcats against one another.  Can definitely not wait to see that one in action.

Aside from such spectacles as racing around in Hellcats, Leno will also be using the show to highlight classic cars, restoration projects, and various road tests.  It really looks like it is bound to give car lovers something to drool over and Jay Leno is definitely the best choice to do this.

Learn  more about the Dodge lineup at Bayside Chrysler Jeep Dodge.  Be sure to visit us online where you can view our new and used inventory, as well as keep up with the latest in industry news.  You can also like us on Facebook and follow us on Twitter to view our monthly specials and offers.

Dodge Challenger and Journey Top September Sales

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September was a good month for the Dodge brand.  As a whole, Fiat-Chrysler had an incredibly strong month and kept their sales streak alive.  While Jeep was the biggest winner, Dodge and their vehicle line-up set numerous records for the month.

The Challenger had its best September sales ever.  Sales were up by 26 percent making this its 8th sales record this year.  The muscle car has been one of the biggest hits of the year, aided by an extremely popular Hellcat variant.  The Challenger has always been a mainstay of the muscle car community, but the 2015 model has seemingly re-sparked a love for it amongst new and nostalgic fans.

The other Dodge vehicle that set a record was the Journey. It had its sixth sales record this year with September being the best month it’s ever had.  The Journey remains one of the strongest and more popular mid-size crossovers on the market.

As a whole, Dodge’s sales were up 3 percent in the month of September.

Dodge continues to have a great sales trend.  The new focus on premium performance is paying off for the company.

Learn  more about the Dodge lineup at Bayside Chrysler Jeep Dodge.  Be sure to visit us online where you can view our new and used inventory, as well as keep up with the latest in industry news.  You can also like us on Facebook and follow us on Twitter to view our monthly specials and offers.