SyFy has teamed up with Dodge to help promote their new TV show Defiance that premiered this week. The story is set in the distant future, 2046, in which humans are picking up the pieces after fighting a land war with an invading alien species. It’s a very Mad Max-like setting and in order to survive in such a wasteland, the heroes need the best wheels.
That’s where Dodge comes in. The auto maker has spruced up a Charger for the main hero to get behind the wheel of. The look is perfect. It’s covered with spots of rust and with various modifications indicating it’s seen some action and looks all the more badass for wearing the battle-scars so proudly. This future Charger really gives off the right vibe for an awesome dystopian ride.
It’s not new for a car company to partner with a show for dual promotion. What Defiance is doing differently than most TV though is how it engages its fan base. A video game was released a week before the premiere. In it, gamers are tasked with accomplishing various goals spread out over the entire landscape the show is set in. What the developers of the show plan to do is take the best players and find ways of integrating them into the show. They are asking the fans who play the game to influence the story of the show. It’s really a new form of involvement that no other show has tried.
Dodge is also included in the game. It’s not rare for car companies to be approached for racing games, but for a massively online shooter, that’s not typically the case. The Charger doesn’t make the digital jump, but a Challenger was given the apocalyptic make-over for players to drive in the game.
Companies have been trying to find ways of reaching the new generation since, well, forever. One way approach would certainly to try targeting game players outside of the ones that play the hardcore racing titles. At the very least, running over mutant aliens will feel all the more cooler by being behind the wheel of a Challenger.
Want a real-life Challenger or Charger for driving that doesn’t involve fighting off an alien invasion? Bayside Chrysler Jeep Dodge services the Queens area with top quality customer service to help drivers find the vehicle perfect for their life style. You can browse our new and used inventory online. Make sure you also like us on Facebook and follow us on Twitter for more automotive news and special monthly offers.