Dodge’s Future is Bright and Plans for More Focus.

avenger_Blacktop_1Apparently reports of Dodge’s “demise” are greatly exaggerated. Dodge is here to stay!

We may have commented on the future of Dodge a few weeks back, but Ralph Gilles, SRT’s president, wants to put those rumors to bed for good. He took to his twitter account over the weekend to write out those very words, that “…all rumors, Dodge is here to stay! It may get more focused going forward but not killed.”

The keyword in what he posted appears to be “focused.” Just speculating here, but could that mean the more redundant in the Chrysler line-up are going to be discontinued? Will there be a unified focus on certain model types?

Car Advice notes that Dodge has already been making steps towards being more focused. Ram split from Dodge and became it’s own sub-brand back in 2009. SRT took off on its own as well, focusing on performance and taking the Viper from Dodge. The Avenger is planned to be put on a shelf come 2004 and if Durango doesn’t make a come-back, then it leaves Dodge with the Dart, Charger, Challenger, and the Journey.

That means it’s time to simply wait and see what happens next. One thing is certain, while specific models might be blurry when looking at the future, Dodge brand is bright. Gilles isn’t one to mince words. So just what is it that Dodge has up its sleeve?

If you’re looking for something in the Dodge family to drive home in then contact us at Bayside Chrysler Jeep Dodge.  Visit out website and you can view our online showroom online for more information on the individual vehicles. You can also see our new and pre-owned vehicle line-up as well on the website. Make sure you like us on Facebook and follow us on Twitter for more monthly deals and service specials.

What Lies in Dodge’s Future?

13-avenger-mountainWho knows the future will bring, there’s just no predicting a thing.

Wards Auto reports that Chrysler is planning to have the majority of the Dodge line-up renewed by 2016.  But what is going to happen after that?

Currently, 60 percent of Chrysler products will be undergoing an update before the end of 2016.  When that happens, 75 percent of the company’s vehicles will be based on the CUSW platform that is with the 2013 Dodge Dart.

Dodge’s future, right now, will have the Avenger being replaced in 2016 by a combination of the Journey and Avenger.  The Charger and the Challenger will be getting refreshed come 2014 and the Grand Caravan will be getting a new look for 2015.

After that, it’s not known what to expect from the car maker.  Ward believes that Chrysler may introduce or redesign several vehicles for 2017.  Chrysler may even be considering doing away with the Dodge brand.  It’s seems absurd, Dodge vehicles typically out-sell Chrysler vehicles.  So for now, we’ll just wait and see what the future has in store for Dodge brand.

In the meantime, check out Dodge’s amazing line-up online at Bayside Chrysler Jeep Dodge.  We operate in the Queens area and provides top-quality customer service to all in the area.  You can see the full details or other Dodge products in our online show-room.  You can also browse our new and pre-owned inventory.  Like us on Facebook and follow us on Twitter for more Dodge news and for a list of our monthly specials!

Dodge and Defiance Team-Up to Defend Earth

48361760361734298564521After aliens have attacked the Earth and left the remaining humans to rebuild in a ruined husk of a planet, it’s good to know that the Dodge brand survives.

SyFy has teamed up with Dodge to help promote their new TV show Defiance that premiered this week.  The story is set in the distant future, 2046, in which humans are picking up the pieces after fighting a land war with an invading alien species.  It’s a very Mad Max-like setting and in order to survive in such a wasteland, the heroes need the best wheels.

That’s where Dodge comes in.  The auto maker has spruced up a Charger for the main hero to get behind the wheel of.  The look is perfect.  It’s covered with spots of rust and with various modifications indicating it’s seen some action and looks all the more badass for wearing the battle-scars so proudly.  This future Charger really gives off the right vibe for an awesome dystopian ride.

It’s not new for a car company to partner with a show for dual promotion.  What Defiance is doing differently than most TV though is how it engages its fan base.  A video game was released a week before the premiere.  In it, gamers are tasked with accomplishing various goals spread out over the entire landscape the show is set in.  What the developers of the show plan to do is take the best players and find ways of integrating them into the show.  They are asking the fans who play the game to influence the story of the show.  It’s really a new form of involvement that no other show has tried.

challengersfDodge is also included in the game.  It’s not rare for car companies to be approached for racing games, but for a massively online shooter, that’s not typically the case.  The Charger doesn’t make the digital jump, but a Challenger was given the apocalyptic make-over for players to drive in the game.

Companies have been trying to find ways of reaching the new generation since, well, forever.  One way approach would certainly to try targeting game players outside of the ones that play the hardcore racing titles.  At the very least, running over mutant aliens will feel all the more cooler by being behind the wheel of a Challenger.

Want a real-life Challenger or Charger for driving that doesn’t involve fighting off an alien invasion?  Bayside Chrysler Jeep Dodge services the Queens area with top quality customer service to help drivers find the vehicle perfect for their life style.  You can browse our new and used inventory online.  Make sure you also like us on Facebook and follow us on Twitter for more automotive news and special monthly offers.