Tag Archives: JD Power and Associates

Dodge Website Highest in Satisfaction According to Survey

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Dodge has many reasons to be happy for the start of August. First, the full release of the Dodge Dart is right around the corner and is getting a lot of love from all around the car world. Second, Dodge saw a great increase in their overall sales for the month of July. Lastly, Dodge is getting a featured slot in a major upcoming film. That’s not all, however, to be proud about for the car maker, thanks to J.D. Power and Associates.

According to Allpar, J.D. Power and Associates have the Dodge brand as the highest ranked website in the industry for overall satisfaction among new-vehicle shoppers in the 2012 Manufacturer Website Evaluations Study. The study looked at how useful the websites for the auto makers were for new buyers. The sites are graded on their content, navigation, appearance, and speed. Rankings are then determined by a surveyed response by the car buyer who have said they will be in the market for a new car within the next 24 months.

Tom Laymac, the head of Chrysler’s interactive marketing commented on the survey results, “Consumers increasingly researched vehicle purchases online, but the challenge is the variety of online options whether it’s from a tablet, cell phone, or computer. We’ve made significant updates to simplify the design, improve the navigation and help shoppes get to the product information faster whether it’s from a computer screen or mobile device.”

Give Bayside Chrysler Jeep Dodge’s website a visit, you won’t be disappointed in the ease of use. You can schedule a test drive and even browse the online-showroom for Dodge vehicles. Give us a like on Facebook and follow us on Twitter so you can see the latest in industry news.

Dodge Tops 2012 APEAL Study

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J.D Power and Associates just gave Dodge a good reason to be smiling for the rest of the week. The recent release of their Automotive Performance, Execution, and Layout (APEAL) Study ranked two Dodge models as the highest in their segments.

The Auto Channel shows that in the report, Dodge had the most significant gains. To be more exact, Dodge was the most improved over all of the other auto-makers, a 21 point increase from the previous year. Ram also had a sizable increase of 19 points. The Dodge Charger was given the highest ranking in the “Large Car” segment. The Dodge Challenger the best “Midsize Sporty” segment. This is now the second year in a row that both of these vehicles have ranked the highest in their classes.

What the APEAL study does is take a look at how gratifying a new car is to own and drive. The break-down is is on more than 80 vehicle attributes. The APEAL study is about the first 90 days of ownership and looking at the likes and dislikes the consumer has in regards to things such as vehicle design, content, and performance.

Doug Betts, Senior Vice President of Chrysler Group clearly enjoyed the news of the study, “This year’s study results are a clear indication that Chrysler Groups’ focus on quality, design, and performance is being recognized and appreciated by customers. We listen to our customers and continually implement changes to our vehicles to meet, and exceed, their needs.”

Take a look at the Dodge line-up online with the Bayside Dodge Show-Room. Don’t forget to like just on Facebook and follow us on Twitter to get the latest in auto news.