2015 Dodge Challenger, Charger Unveiled at New York International Auto Show

2015 Dodge Charger

Earlier this week, Dodge announced that the unveiling of the 2015 Dodge Challenger and Charger will be happening at the New York International Auto Show.

The show is open to the public Friday, April 18 thru Sunday, April 27, but the reveal of the new Challenger and Charger will happen during the press preview on Thursday, April 17. It is possible to see the reveal without a press badge, though. There will be a Livestream webcast at 11:30 AM EDT. To view the Livestream, click here.

A press release from Dodge hinted that Dodge’s major presence at the New York International Auto Show is a preview of what Dodge fans can expect with the brand’s upcoming 100th anniversary. In many ways, Dodge seems to be stepping up their game this year with the 2015 line-up. The Dodge brand is well-loved, and it would be easy to rest on their nostalgic laurels for their 100th anniversary. Instead, they are giving the 2015 Dodge Charger a “full-body makeover,” a gutsy move, and Dodge fans will get to give their thoughts on the new look after the reveal on April 17.

Interested in learning more about the full Dodge line-up?  Contact us at Bayside Chrysler Jeep Dodge.  We have a large stock of new and used vehicles to choose from as well as competitive financing to help you get in the vehicle you need.  Be sure to like us on Facebook and to follow us on Twitter for more special offers.

Dodge Durango Continues to Get Ron Burgundy Boost

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A while ago we reported on the success that Dodge was having due to their team-up with Will Ferrell’s Ron Burgundy character.  The ad campaign they produced for the Dodge Durango and to support Ferrell’s upcoming Anchorman 2: The Legend Continues was a smash hit with fans of both the film and the vehicle.  Since we last took a look, the results of the ad series is even better than expected.

In the whole of November, the ad series is being thanked for boosting the sale figures 36% over the previous year.  The number of people visiting Dodge’s website to look at the Durango since the ads premiered is up 80%.  Another number that is up that can be attributed to the ads is what is known as “lower-funnel activity.  This activity is actions such as building a car online or contacting a dealer, actions that would be considered serious purchase intent.  That number is up 100%.

Views for the Ron Burgundy ads continue to grow.  The ads have been watched on YouTube over 15.3 million times already.  If you’re interested in which ones are the most popular, that would be the “It Comes Standard” and “Staring Contest”.

As the onslaught of Ron Burgundy continues, and with the movie about to be released, it will be interesting to see if the love affair the public has with the character will continue.

Interested in learning more about the Dodge Durango?  Contact us at Bayside Chrysler Jeep Dodge.  We have a large stock of new and used vehicles to choose from as well as competitive financing to help you get in the vehicle you need.  Be sure to like us on Facebook and to follow us on Twitter for more special offers.

Ron Burgundy Gives Dodge Durango a Bump

Ron Burgandy Dodge Durango

There was a time, a time before YouTube. When the local anchorman reigned supreme. There was one man, Ron Burgandy. He was a god amongst mere mortals. He had a voice that could make a wolverine purr and suits so fine they made Sinatra look like a hobo. Times have changed in media though. But that doesn’t mean that Ron Burgandy is going to fade away.

Dodge teamed up with the famous Anchorman, who happens to have a new movie about his life coming out, to promote the Dodge Durango. In the ads, not only has Ron Burgandy shown his love and admiration, but he’s also assaulted, both physically and verbally, a pair of dancers and won a staring contest against a horse.

The ads are certainly not the most professional ever made, but then Ron Burgandy is not known to play by the rules. As people well know, he’s a trend setter. His thinking outside the box has attracted a lot of attention to the Durango.

Since airing at the beginning of October, the ads have garnered a ton of views. Over a million to be a tad more precise. In a survey done by YouGov BrandIndex, the Durango’s buzz has increased substantially. Also seeing an increase is the purchase consideration, which had previously been 16% is now, thanks to the golden pipes of Ron Burgandy, up to 20%.

Ron Burgundy has spoken, there’s no beating the Dodge Durango. Stay classy Dodge.

If you’re wanting the class that comes with having many leather-bound books and with the smell of rich mahogany, then contact Bayside Chrysler Jeep Dodge’s sales team for more information on the Dodge Durango. We’ll work with you to find the right new or used car regardless of any credit issues you may be having. Be sure to like us on Facebook and follow us on Twitter for more Dodge news and monthly specials.

2014 Dodge Durango Gets Ron Burgundy Endorsement. Does Not Include Many Leather-Bound Books.

The 2014 Dodge Durango has landed the ultimate celebrity endorsement.  There is no one better than Ron Burgundy, the Anchorman, to have telling people what they should do.  After-all, he is Ron Burgundy, people know him.  People wouldn’t talk to someone unless he was 100 percent right about everything.

There’s no doubt that if Mr Burgundy hadn’t been rudely cut off by staged dancers, he would’ve continued to mention that you should bring all inquiries for the 2014 Dodge Durango to Bayside Chrysler Jeep Dodge.  We stay classy.