Tag Archives: Viper

Dodge Takes 2014 Line-Up on Dodge Power Rallye Tour

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2014 Dodge Durango Limited

This spring, Dodge will be taking its 2014 line-up on a nationwide tour with games, test drives, and prizes for Dodge fans across the country.

Last weekend, the Dodge Power Rallye Tour made its first stop at the Spring Festival of LX vehicles in Irvine, California. The tour will last through the summer and includes stops at Viva Las Vegas Rockabilly Weekender on April 17 thru 19, Taste of Omaha on May 30 thru 31, the Ohio State Fair on July 23 thru 24, and Motley Crue concerts all throughout the summer.

Dodge will be bringing along the 2014 line-up including the Charger, Challenger, Dart, Durango, Grand Caravan, Journey, Dodge Charger SRT, and Dodge Challenger SRT. Attendees can check out vehicle displays for the 2014 line-up, take their favorite model for a test drive, or play interactive games to win Dodge brand prizes. There will also be an opportunity for attendees to enter the 2014 Chrysler Group National Giveaway, Chrysler’s year-long contest with the chance to win a $45,000 credit towards a Chrysler Group vehicle. Click here for full sweepstakes rules.

Interested in learning more about the full Dodge line-up?  Contact us at Bayside Chrysler Jeep Dodge.  We have a large stock of new and used vehicles to choose from as well as competitive financing to help you get in the vehicle you need.  Be sure to like us on Facebook and to follow us on Twitter for more special offers.

Dodge Named One of “World’s 50 Most Innovative Companies”

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Fast Company Most Innovative Companies

When naming the top innovative companies in the world, names like Google and Nike immediately jump to mind. According to Fast Company magazine, Dodge belongs among those prestigious names.

This week, Fast Company announced their list of the “World’s 50 Most Innovative Companies” which will be featured in their March 2014 issue. Their list included household names Dropbox, Netflix, and Twitter, and squeezed in between Yelp and SXSW is Dodge. Fast Company’s Jason Feifer praised Dodge’s marketing strategy in 2013, particularly their tie-ins with Anchorman 2 and Fast & Furious 6. Additionally, the Dodge brand was central in the Syfy channel’s series Defiance, and one of Dodge’s new ad campaigns featured popular rapper Pitbull.

Dodge’s presence in popular culture was hard to miss in 2013. Feifer hits the nail on the head when he writes, “When the eponymous character in FX’s Archer received a Dodge for his birthday, it was proof of cultural saturation: That wasn’t a paid spot. Dodge was just on the writer’s minds.”

Olivier Francois, Chief Marketing Officer of Chrysler Group LLC, thanked Fast Company for the honor and praised the work done by the marketing teams with Chrysler LLC. “The campaigns and partnerships we create for each of our brands are as individual and different as the brands themselves,” he stated in a press release. “The Dodge initiatives Fast Company highlighted convey a mind-set that is purely Dodge.”

Interested in learning more about the full Dodge line-up?  Contact us at Bayside Chrysler Jeep Dodge.  We have a large stock of new and used vehicles to choose from as well as competitive financing to help you get in the vehicle you need.  Be sure to like us on Facebook and to follow us on Twitter for more special offers.

Dodge’s Future is Bright and Plans for More Focus.

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avenger_Blacktop_1Apparently reports of Dodge’s “demise” are greatly exaggerated. Dodge is here to stay!

We may have commented on the future of Dodge a few weeks back, but Ralph Gilles, SRT’s president, wants to put those rumors to bed for good. He took to his twitter account over the weekend to write out those very words, that “…all rumors, Dodge is here to stay! It may get more focused going forward but not killed.”

The keyword in what he posted appears to be “focused.” Just speculating here, but could that mean the more redundant in the Chrysler line-up are going to be discontinued? Will there be a unified focus on certain model types?

Car Advice notes that Dodge has already been making steps towards being more focused. Ram split from Dodge and became it’s own sub-brand back in 2009. SRT took off on its own as well, focusing on performance and taking the Viper from Dodge. The Avenger is planned to be put on a shelf come 2004 and if Durango doesn’t make a come-back, then it leaves Dodge with the Dart, Charger, Challenger, and the Journey.

That means it’s time to simply wait and see what happens next. One thing is certain, while specific models might be blurry when looking at the future, Dodge brand is bright. Gilles isn’t one to mince words. So just what is it that Dodge has up its sleeve?

If you’re looking for something in the Dodge family to drive home in then contact us at Bayside Chrysler Jeep Dodge.  Visit out website and you can view our online showroom online for more information on the individual vehicles. You can also see our new and pre-owned vehicle line-up as well on the website. Make sure you like us on Facebook and follow us on Twitter for more monthly deals and service specials.

Bayside Chrysler Jeep Dodge’s Military Incentive Program

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military

We have a special offer for the men and women risking their lives for us on a daily basis. If you’re an Active, Active Reserved, Retired Military or Retired Military Reserve, then you are are eligible for up to $500 in bonus cash under our Military Incentive program. This offer is for 2012 model year vehicle purchases and leases on all new vehicles.

To see the full details of the program, including restrictions, visit our website or contact us at the dealership.

*Excludes SRT models, Viper & Fiat Abarth