What’s Next for the Dodge Grand Caravan?

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When it comes to talk about larger vehicles in the Fiat-Chrysler line-up lately, that talk is mostly around the new Chrysler Pacifica and what It is doing for the minivan segment.  One of the most popular larger vehicles that remains popular with the buying public but doesn’t generate the press is the Dodge Grand Caravan.  What is next for the Grand Caravan now that the Pacifica seems to be stealing its thunder.

That’s the question The Ellsworth American is pondering.  The Grand Caravan was originally supposed to be ending its production at the end of the year and the Pacifica would be taking over as the one-true minivan for Fiat Chrysler.  It was all part of a plan to try to limit the various brands from undermining themselves in various segments.  That plan has been walked back a bit though.  Now the Grand Caravan will get another year on its life, but once that year is up, no one is certain what will happen next.

The Ellsworth American doesn’t have any major leak or idea of what is to happen next.  What follows the recent history of the Grand Caravan is a love letter to time spent with the Grand Caravan and a reminder of why it may not be time to let go of it.  If there was ever a writer making a case for a vehicle to stay on the market, it is in this lovely tale of a “final ride” with the Grand Caravan.  Check it out and think if it may be a good reason to keep it around.

If you’re interested in learning more about the current model of the Dodge Grand Caravan, contact us at Bayside Chrysler Jeep Dodge.  You can also view our new and used inventory online.  Like us on Facebook, follow us on Twitter, and visit our YouTube page for more auto news and special offers.

Dodge is the Top Ranking Automaker on Social Media!

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Dodge brand is the number one mass-market auto brand on social media according to Shareablee Inc!

Shareablee, a social media analytics company, put out a new blog identifying the 10 ranking brands by looking at their social actions on Facebook, Twitter, and Instagram.  Amongst the 10 brands, it was Dodge that led in 2015 and continues to do so into 2016.

Looking at January 1st to March 15th 2016, Dodge had over 5.2 million social actions on their social media platforms.  That is more than double the actions of the next ranked automaker.

“It is great to see Dodge recognized as a fast riser on social media,” said Olivier Francois, the Chief Marketing Officer at FCA.  “Having a strong social presence is an important part of our marketing strategy for all our brands.  We strive to deliver content that is true to each individual brand persona, is relevant and evokes a reaction from our followers.”

Dodge is known for their fans and their online persona.  The Dodge brand has centered itself lately on a love for high-octane and performance cars.  Muscle cars such as the Charger and Challenger Hellcat tend to dominate with both Dodge and its fans raving about the raw power and beautiful design.  One of their most popular hashtags is the #ThatsMyDodge and is used by many Dodge owners to show off their performance vehicle.

Tim Kuniskis, Head of Passenger Car Brands at FCA, said that Dodge fans are simply car fans, but they love the Dodge brand.  “Dodge and SRT vehicles have passionate fans who are not just customers, but real brand advocates.  The fact that Dodge generated 5.2 million social interactions so far this year, nearly double that of the second-ranked automaker in the study really reinforces our belief that when the information you share is authentic and organic, people engage and share the content.”

If you want to join the Dodge brand and start posting with #ThatsMyDodge to your preferred social media platform, stop by  Bayside Chrysler Jeep Dodge and view our Dodge, Jeep, and Ram new and used inventory by contacting us at Bayside Chrysler Jeep Dodge.  Like us on Facebook and follow us on Twitter to see more auto news and our monthly specials.

Dodge Challenger and Charger Get New Go Mango Paint Color

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Dodge has been showing a lot of love lately to muscle car enthusiasts.  In recent months, they’ve released a series of nostalgic colors for the Challenger and Charger that appeal to the sense of nostalgia a muscle car driver typically has.  The “Plum Crazy” purple, “B5 Blue” and “Sublime” green colors are all meant to recall a bygone age of the muscle car.  Dodge is looking to expand that by adding additional colors.

Dodge unveiled at the 11th annual Spring Festival in Irvine, California that they’d be expanding the color palette of the Charger and Challenger SRT models with the Go Mango exterior paint.  This is a call-back to the iconic 1970 Challenger.

The new color combines red and orange tones and has a real high-octane look to it.  If you’re looking for a unique color for a Charger or Challenger, this new Go Mango paint really seems to stand out in a crowded field.

“Powerful performance cars like our Dodge Charger and Challenger demand high-impact colors,” said Tim Kuniskis, Head of Dodge Brand.  “Dodge muscle cars have a long history of unique paint colors with iconic names, and we’ll continue to reach back into our paint code archive to give our enthusiasts customers what they want.”

If you are looking for a vehicle, go online to Bayside Chrysler Jeep Dodge and view our Dodge, Jeep, and Ram new and used inventory by contacting us at Bayside Chrysler Jeep Dodge.  Like us on Facebook and follow us on Twitter to see more auto news and our monthly specials.

2016 Dodge Durango is Kelley Blue Book’s 5-Year Cost to Own Award!

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The 2016 Dodge Grand Caravan has been named by Kelley Blue Book as a winner of its 5-Year Cost to Own Award.  This is the second time in three years that the Grand Caravan has been awarded in the minivan/van category.

The awards honor vehicles and brands that have the lowest projected ownership costs based on Kelley Blue Book’s 5-Year Cost to On data.

“The original minivan, the Dodge Grand Caravan, remains the champ in 5-Year Cost to Own by essentially running the table on the key ownership cost attributes,” said Jack Nerad, executive editorial director and executive market analyst.  “It costs less to buy; it is less costly to maintain, and it depreciates less rapidly than its minivan competitors.  Plus, it offers a variety of creature comforts unmatched by others in its segment.”

The 2016 Dodge Grand Caravan is one of the best-selling, most awarded minivans ever.  Its affordability and versatility has made it one of the most popular minivans on the market.  It has exclusive Super Stow ‘n Go seating allowing families that need to store additional things or have more seats for passengers in a matter of seconds.

If you are looking for a vehicle, go online to Bayside Chrysler Jeep Dodge and view our Dodge, Jeep, and Ram new and used inventory by contacting us at Bayside Chryser Jeep Dodge.  Like us on Facebook and follow us on Twitter to see more auto news and our monthly specials.