Tag Archives: Ralph Gilles

Change is Coming for Dodge Vehicles

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UntitledThere’s been a rumor humming along for a while now about the future that Dodge has with Chrysler, or rather the future that it might not have.  The speculation was raised when the product line after CEO Sergio Marchionne talked about doing away with duplication in the brands.  SRT President Ralph Gilles stepped in and settled things down and now the Dodge Brand Chief Tim Kuniskis has also entered into the story.

While at a media event in LA for the 2014 Dodge Durango, Kuniskis denied the rumors that Dodge is parting ways with Chrysler in an effort to consolidate the brands.  That being said, he was coy in what exactly was planned for Dodge’s future.  He acknowledged that while the brand isn’t going anywhere, change will be coming in some form.

Just what that means is anyone’s guess.  Kuniskis didn’t elaborate any more than that, refusing to note what the Dodge full line-up will look like over the course of the next few years.  ““What determines that is our ability to define opportunities in the marketplace,” he said in a comment.

It doesn’t surprise me either way that Chrysler is keeping Dodge around and that change is coming.  Dodge is very popular with younger drivers.  As far as change is concerned, looking over at Jeep shows that many brands will be getting a kick in the rear to re energize themselves in the coming years.  I think it’ll be a good thing overall, no matter how big the change is or isn’t.

To view Bayside Chrysler Jeep Dodge’s full Dodge line-up, visit our online showroom.  We have a wide assortment of new and pre-owned inventory to view on our website as well.  Like us on Facebook and follow us on Twitter for more Dodge news and to see our special offers.

Dodge’s Future is Bright and Plans for More Focus.

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avenger_Blacktop_1Apparently reports of Dodge’s “demise” are greatly exaggerated. Dodge is here to stay!

We may have commented on the future of Dodge a few weeks back, but Ralph Gilles, SRT’s president, wants to put those rumors to bed for good. He took to his twitter account over the weekend to write out those very words, that “…all rumors, Dodge is here to stay! It may get more focused going forward but not killed.”

The keyword in what he posted appears to be “focused.” Just speculating here, but could that mean the more redundant in the Chrysler line-up are going to be discontinued? Will there be a unified focus on certain model types?

Car Advice notes that Dodge has already been making steps towards being more focused. Ram split from Dodge and became it’s own sub-brand back in 2009. SRT took off on its own as well, focusing on performance and taking the Viper from Dodge. The Avenger is planned to be put on a shelf come 2004 and if Durango doesn’t make a come-back, then it leaves Dodge with the Dart, Charger, Challenger, and the Journey.

That means it’s time to simply wait and see what happens next. One thing is certain, while specific models might be blurry when looking at the future, Dodge brand is bright. Gilles isn’t one to mince words. So just what is it that Dodge has up its sleeve?

If you’re looking for something in the Dodge family to drive home in then contact us at Bayside Chrysler Jeep Dodge.  Visit out website and you can view our online showroom online for more information on the individual vehicles. You can also see our new and pre-owned vehicle line-up as well on the website. Make sure you like us on Facebook and follow us on Twitter for more monthly deals and service specials.