Tag Archives: Ralph Giles

Dodge Viper Ready to Take Country by Storm Again

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The Dodge Dart has been the show stealer of late. All the hype and excitement over the resurrection of the popular brand has certainly hit a boiling point. Not to be lost in all that craze, however, is that Dodge has another phoenix about to rise from the ashes. The Dodge Viper is getting ready to strike again on the US auto market.

The Epoch Times is reporting on what exactly the new Dodge Viper is bringing with it when it comes back from the dead. The rebirth was on full display when shown at the New York Auto Show. It was there that it was announced the Viper would be now under the SRT (Street Racing and Technology) brand.

Ralph Giles, President and CEO of SRT, was very excited about reintroducing the world to the Viper. “After a gut-wrenching period of uncertainty, the Street and Racing Technology brand team is extremely proud that our hand-built in Detroit, flagship supercar is back and ready to take on the performance car world.”

The Viper’s return comes with a new but familiar face. Among the changes being made that the article referenced were the that the designers paid more attention to the aerodynamics, giving an enhanced performance without sacrificing the iconic parts. One of the major changes is the interior with the addition of numerous electronic parts such as touchscreens and voice controls. The Dodge Viper is poised to take the world by storm once again. Now I just have to wonder if this means a remake of the Viper TV series is in the works (fingers crossed).

Bayside Chrysler Jeep Dodge has the full Dodge line-up available for your viewing pleasure online. Be sure to keep yourself up to date on news concerning the new Dodge Viper, the new Dodge Dart, and so many more of Dodge’s products by liking us on Facebook and following us on Twitter.

Dodge CEO Takes 2013 Dodge Viper for a Test Drive

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One of the best thing about being the president of a car maker is being able to take whatever car you want for a spin. If you’re Ralph Giles, the president and CEO of the SRT brand, that means you have access to the brand new prototype for the 2013 SRT Viper. That also means that every driver on the road you pass by gets to be incredibly jealous of you.

The Detroit Free Press is reporting that Ralph Giles decided to take the new Viper for a spin on the freeway. It shouldn’t come as a surprise that commuters were shocked to see it speeding by. “With the modern-day cell phones everyone was almost crashing into me trying to take pictures,” Giles said.

The rebirth of the Dodge Viper and Dart are the big talk of the auto world this year. The Viper has been gone from the public since 2010, when it was discontinued out of the financial woes that Dodge was facing. Fiat becoming a the controlling shareholder is what helped get the Viper back on the roads. The new 2013 Viper will be available to people who are not the head of Dodge in the fourth quarter of this year.

Until then, be sure to check out all the available Dodge makes and models on Bayside’s website. Following us on Facebook and Twitter will make sure that you’re constantly in the loop for the latest news coming out of the industry.