Twenty-three percent of compact car buyers are 30 years old or younger, and Dodge is keeping that in mind when marketing their hottest new compact car, the 2013 Dodge Dart.

Through and through, the 2013 Dodge Dart is aimed at a young driver. Great fuel economy and a touch-screen music system are just a few of the features that they expect to attract the under-30 crowd. The biggest draw for the Dodge Dart, however, is the idea of individuality. The Dodge Dart is available in 12 exterior colors and with 14 interior combinations, four different grilles, six different wheels, and three different engines.

Dodge is hoping that the varying combinations of interior and exterior features will make each car buyer feel as though the car is uniquely their own and give the owner a sense of individuality. Young people tend to have a need to assert their independence and their own personal sense of style. At the same time, the car buyer will have the security of knowing that at its core, every Dodge Dart is a well-made car, and they are making a good decision choosing the Dart over similar compact cars.

If anyone still doubts that Dodge is aiming for young car buyers, consider what city they chose for their big marketing push. Dodge could have chosen any number of big cities to host their three-week driving program promoting the Dart, but they chose Austin, a city where over a third of its population is between the ages of 20 and 34.

Will the Dart hit it big with under-thirty drivers? Only time will tell, but Dodge marketing is already making smart decisions in targeting youth. To see the full line-up of Dodge vehicles, check out Bayside’s inventory online here. You can also keep up with the latest news on the 2013 Dodge Dart and your other favorite Chrysler, Jeep, Dodge, and Ram vehicles by liking Bayside on Facebook and following Bayside on Twitter.