Chrysler has had plenty of success of late with their commercials. The “Import from Detroit” was a hit when it had Eminem in it and made an even bigger splash with Clint Eastwood’s gravely voice during the Super Bowl. Just recently, Chrysler changed up the event a tad to advertise for one of the biggest movies of the year in the form of “Imported from Gotham.” The next commercial being planned is now to get people’s attention focused on the brand new Dodge Dart.

The Detriot Free Press has an article where they interview the man in charge of putting together the new 90-second commercial planned to air during the Major League Baseball All-Star Game. The hope is to get the public very excited about Dodge’s first small car in almost seven years. Olivier Francois is the Chrysler Chief Marketing Officer and he spoke about the processing in creating an advertising spot to help get people’s interest in one of the hottest cars of the year,

“It’s almost appeared as mission impossible at the beginning. It’s not about just emotions this time, it’s about substance. We’re asked… with one commercial, not only to speak about Dodge… but to increase awareness, and also to deliver on the product story.”

It’s being described as a fast-paced ad that will use humor and a hip-hop soundtrack to capture attention. It will have Jay-Z and Kayne West with the song “No Church in the Wild” in the ad. It will also feature a cameo from the quarterback of the New England Patriots, Tom Brady.

We’ll make sure to include a link to the commercial as soon as it’s available. Keep checking back with the site to see when it goes live. Until then, check out Bayside’s website to see more information on the Dodge Dart and to see the full Dodge line-up in the online show-room. Don’t forget to like us on Facebook and follow us on Twitter so you can see all the news leading up to the release of the Dodge Dart.