Tag Archives: dart

Dodge Losing Grand Caravan and Avenger

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2014-grand-caravan-sunlight

Change is in the air for Dodge. Chrysler announced that two Dodge mainstays will be getting dropped from the brand due to their direct competition with similar models. Dodge will be saying goodbye to the Grand Caravan and the Avenger. Chrysler believes they are competing too closely with the Town & Country and the 200 sedan.

The company’s reason is to move Chrysler to the forefront. They have chosen for the main brand to be the mainstream brand and want to focus the Dodge vehicle more on sport and high-performance vehicles. Because of this, SRT will be consolidated with Dodge and their powerful creations will sport the familiar Dodge halo.

Dodge is planning on giving their current vehicles a revamp to match the new image for Dodge. While the Charger and Challenger are already going to be getting one with their upcoming new versions, the Dart and the Journey will be getting a revamp further down the line.

While it is said to see some popular models go, it does make sense for Chrysler. For a long while now, they’ve been directly competing with themselves with minivans and sedans. If this allows them to focus on one superior product, both the company and the consumer will be the better for it. Still, sad to see them go.

For more information on the upcoming Dodge products Contact us at Bayside Chrysler Jeep Dodge. Be sure to like us on Facebook as well as follow us on Twitter to see our monthly specials and offers.

Dodge Takes 2014 Line-Up on Dodge Power Rallye Tour

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2014 Dodge Durango Limited

This spring, Dodge will be taking its 2014 line-up on a nationwide tour with games, test drives, and prizes for Dodge fans across the country.

Last weekend, the Dodge Power Rallye Tour made its first stop at the Spring Festival of LX vehicles in Irvine, California. The tour will last through the summer and includes stops at Viva Las Vegas Rockabilly Weekender on April 17 thru 19, Taste of Omaha on May 30 thru 31, the Ohio State Fair on July 23 thru 24, and Motley Crue concerts all throughout the summer.

Dodge will be bringing along the 2014 line-up including the Charger, Challenger, Dart, Durango, Grand Caravan, Journey, Dodge Charger SRT, and Dodge Challenger SRT. Attendees can check out vehicle displays for the 2014 line-up, take their favorite model for a test drive, or play interactive games to win Dodge brand prizes. There will also be an opportunity for attendees to enter the 2014 Chrysler Group National Giveaway, Chrysler’s year-long contest with the chance to win a $45,000 credit towards a Chrysler Group vehicle. Click here for full sweepstakes rules.

Interested in learning more about the full Dodge line-up?  Contact us at Bayside Chrysler Jeep Dodge.  We have a large stock of new and used vehicles to choose from as well as competitive financing to help you get in the vehicle you need.  Be sure to like us on Facebook and to follow us on Twitter for more special offers.

Dodge Named One of “World’s 50 Most Innovative Companies”

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Fast Company Most Innovative Companies

When naming the top innovative companies in the world, names like Google and Nike immediately jump to mind. According to Fast Company magazine, Dodge belongs among those prestigious names.

This week, Fast Company announced their list of the “World’s 50 Most Innovative Companies” which will be featured in their March 2014 issue. Their list included household names Dropbox, Netflix, and Twitter, and squeezed in between Yelp and SXSW is Dodge. Fast Company’s Jason Feifer praised Dodge’s marketing strategy in 2013, particularly their tie-ins with Anchorman 2 and Fast & Furious 6. Additionally, the Dodge brand was central in the Syfy channel’s series Defiance, and one of Dodge’s new ad campaigns featured popular rapper Pitbull.

Dodge’s presence in popular culture was hard to miss in 2013. Feifer hits the nail on the head when he writes, “When the eponymous character in FX’s Archer received a Dodge for his birthday, it was proof of cultural saturation: That wasn’t a paid spot. Dodge was just on the writer’s minds.”

Olivier Francois, Chief Marketing Officer of Chrysler Group LLC, thanked Fast Company for the honor and praised the work done by the marketing teams with Chrysler LLC. “The campaigns and partnerships we create for each of our brands are as individual and different as the brands themselves,” he stated in a press release. “The Dodge initiatives Fast Company highlighted convey a mind-set that is purely Dodge.”

Interested in learning more about the full Dodge line-up?  Contact us at Bayside Chrysler Jeep Dodge.  We have a large stock of new and used vehicles to choose from as well as competitive financing to help you get in the vehicle you need.  Be sure to like us on Facebook and to follow us on Twitter for more special offers.