Why The Viper is Struggling in Sales

2015 Dodge SRT Viper - Bayside Chrysler Jeep Dodge - 01hor

The SRT Viper is now back under the Dodge name.  Along with that, the Viper is also getting a new model.  The biggest hurdle that the new Viper has to get over, however, isn’t anything to do with its power or the name on the label, but just how to convince drivers to invest in the Viper.

Jalopnik highlights that the Viper seems to be doing everything right but can’t seem to boost sales.  The new model has a more powerful 8.4-liter V10 engine that gives five additional horsepower and better fuel economy.

Jalopnik blames the sales trend on its rival, the Corvette Stingray, which is less powerful than the new Viper, but a deal cheaper.  If anything is holding back the new Viper from getting into the garages of fans, it is most likely the higher cost.

Now that the Viper is a Dodge brand vehicle again and is bringing out various improvements in its new models, maybe drivers will follow what Jalopnik is asking of them and that is to please buy the Viper.

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