Tag Archives: 2014

Dodge Named One of “World’s 50 Most Innovative Companies”

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Fast Company Most Innovative Companies

When naming the top innovative companies in the world, names like Google and Nike immediately jump to mind. According to Fast Company magazine, Dodge belongs among those prestigious names.

This week, Fast Company announced their list of the “World’s 50 Most Innovative Companies” which will be featured in their March 2014 issue. Their list included household names Dropbox, Netflix, and Twitter, and squeezed in between Yelp and SXSW is Dodge. Fast Company’s Jason Feifer praised Dodge’s marketing strategy in 2013, particularly their tie-ins with Anchorman 2 and Fast & Furious 6. Additionally, the Dodge brand was central in the Syfy channel’s series Defiance, and one of Dodge’s new ad campaigns featured popular rapper Pitbull.

Dodge’s presence in popular culture was hard to miss in 2013. Feifer hits the nail on the head when he writes, “When the eponymous character in FX’s Archer received a Dodge for his birthday, it was proof of cultural saturation: That wasn’t a paid spot. Dodge was just on the writer’s minds.”

Olivier Francois, Chief Marketing Officer of Chrysler Group LLC, thanked Fast Company for the honor and praised the work done by the marketing teams with Chrysler LLC. “The campaigns and partnerships we create for each of our brands are as individual and different as the brands themselves,” he stated in a press release. “The Dodge initiatives Fast Company highlighted convey a mind-set that is purely Dodge.”

Interested in learning more about the full Dodge line-up?  Contact us at Bayside Chrysler Jeep Dodge.  We have a large stock of new and used vehicles to choose from as well as competitive financing to help you get in the vehicle you need.  Be sure to like us on Facebook and to follow us on Twitter for more special offers.

2014 Dodge Durango Will Likely Have UConnect

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2014-dodge-durango-625x1000

There are plenty of new reveals just around the corner with the New York Auto Show. Mopar and Jeep have come together to put out six new Jeep concepts that’ll be on display at the event. Dodge is also teasing auto-enthusiasts prior to the happening with the new 2014 Durango. All that’s been shown so far is the tease of a taillight design, but that hasn’t stopped anyone from speculating on what to expect.

Digital Trends believes they know a multitude of features that the 2014 Dodge Durango will have. It should have a load of new tech that Chrysler has been pushing for. The conclusion is drawn from the press release that Dodge put out in which they say, “Built on the Dodge brand’s pillars of style, performance, and innovation, the new 2014 Dodge Durango will deliver state-of-the-art-technology in both form and function.”

Not exactly a tough conclusion to come up with from the fact that the mission statement from Dodge is about being ahead of the pack in auto technology. The Durango incorporating the popular Uconnect system seems like a given with how positive the feedback from critics and drivers has been. A real question to wonder about is if Durango will be having a brand new piece of tech to go with it. Until the New York Auto Show, it’s all just guessing.

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