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Category Archives: Dodge Durango
Dodge Durango Continues to Get Ron Burgundy Boost
A while ago we reported on the success that Dodge was having due to their team-up with Will Ferrell’s Ron Burgundy character. The ad campaign they produced for the Dodge Durango and to support Ferrell’s upcoming Anchorman 2: The Legend Continues was a smash hit with fans of both the film and the vehicle. Since we last took a look, the results of the ad series is even better than expected.
In the whole of November, the ad series is being thanked for boosting the sale figures 36% over the previous year. The number of people visiting Dodge’s website to look at the Durango since the ads premiered is up 80%. Another number that is up that can be attributed to the ads is what is known as “lower-funnel activity. This activity is actions such as building a car online or contacting a dealer, actions that would be considered serious purchase intent. That number is up 100%.
Views for the Ron Burgundy ads continue to grow. The ads have been watched on YouTube over 15.3 million times already. If you’re interested in which ones are the most popular, that would be the “It Comes Standard” and “Staring Contest”.
As the onslaught of Ron Burgundy continues, and with the movie about to be released, it will be interesting to see if the love affair the public has with the character will continue.
Interested in learning more about the Dodge Durango? Contact us at Bayside Chrysler Jeep Dodge. We have a large stock of new and used vehicles to choose from as well as competitive financing to help you get in the vehicle you need. Be sure to like us on Facebook and to follow us on Twitter for more special offers.
2014 Dodge Durango: Perfect Family SUV
Ron Burgundy has been doing his job getting people ready to embrace the Dodge Durango. Now it’s up to the critics to give their opinion on what they think of the new SUV. One such review comes courtesy of the Dupont Registry.
Their brief write-up details that there is a lot to like about the new Dodge Durango. The first impression was in how much more beefy the profile of the Durango looked with the new visual aesthetics added, such as the headlights been made narrower from last year’s models. The biggest surprise, however, came in the build. It’s a larger vehicle being a SUV after all, but as the reviewer noted upon getting into the driver’s seat, “it required much less of a hop than expected for an SUV of its stature.”
The interior gets high-marks as well for being classy and stylish while still remaining comfortable. The navigation and the popular UConnect system were very easy to use. For passengers, they get to enjoy the dual screen Blu-ray entertainment center.
But that’s all the look and feel aspects, what about the engine? The Dodge Durango isn’t going to be considered the type of vehicle one takes out to the racetrack. But a car-savy reviewer on the other hand is more than willing to test it out.
The Dodge Durango has a 5.7-liter V8 HEMI engine with an eight speed transmission. The reviewers time with the SUV was positive. The engine is strong and the and shifting gears is smooth. The braking is noted to be very strong, an important feature to have in a vehicle marketed to the more family oriented.
The final decision is that the Dodge Durango is the perfect car for the family unit who need a vehicle to take the kids to school, to get away for the weekend, or to take the boat out on the lake.
For more information on the Dodge Durango, contact a sales rep at Bayside Chrysler Jeep Dodge.
Ron Burgundy Gives Dodge Durango a Bump
There was a time, a time before YouTube. When the local anchorman reigned supreme. There was one man, Ron Burgandy. He was a god amongst mere mortals. He had a voice that could make a wolverine purr and suits so fine they made Sinatra look like a hobo. Times have changed in media though. But that doesn’t mean that Ron Burgandy is going to fade away.
Dodge teamed up with the famous Anchorman, who happens to have a new movie about his life coming out, to promote the Dodge Durango. In the ads, not only has Ron Burgandy shown his love and admiration, but he’s also assaulted, both physically and verbally, a pair of dancers and won a staring contest against a horse.
The ads are certainly not the most professional ever made, but then Ron Burgandy is not known to play by the rules. As people well know, he’s a trend setter. His thinking outside the box has attracted a lot of attention to the Durango.
Since airing at the beginning of October, the ads have garnered a ton of views. Over a million to be a tad more precise. In a survey done by YouGov BrandIndex, the Durango’s buzz has increased substantially. Also seeing an increase is the purchase consideration, which had previously been 16% is now, thanks to the golden pipes of Ron Burgandy, up to 20%.
Ron Burgundy has spoken, there’s no beating the Dodge Durango. Stay classy Dodge.
If you’re wanting the class that comes with having many leather-bound books and with the smell of rich mahogany, then contact Bayside Chrysler Jeep Dodge’s sales team for more information on the Dodge Durango. We’ll work with you to find the right new or used car regardless of any credit issues you may be having. Be sure to like us on Facebook and follow us on Twitter for more Dodge news and monthly specials.