Chrysler has never had a hard time getting actors and singers to help promote their products. From Eminem to Bob Dylan to Clint Eastwood. Now a popular character actor gets to join that ranks; the one and only Danny Trejo.
It is all part of the popular “It’ll Test You” Hispanic marketing campaign. It’s also a part of Dodge’s new partnership with A Walk on Water, a nonprofit organization that shares the therapeutic powers of the ocean. A few weeks ago, at an event on Sept 17th, Dodge gave AWOW a check for $20,000 and announced a special program for even more donations to the organization.
For dealerships participating in Southern California, whenever someone takes a test drive, Dodge donates $50. The customer who took the test drive will also receive two free tickets to the Supersonico Latin music festival on October 3rd.
As for Danny Trejo fits into all this, he’ll be a part of a Hispanic advertising campaign for the 2015 Dodge Charger, Challenger, and Dart. The campaign will be made up of three different spots. The spots came out in June and showcase the actor doing what he does best.
“We always knew that Danny Trejo’s tough persona, strong character and perfect mix of both muscle and fun made him the ideal spokesperson for Dodge’s ‘It’ll Test You’ campaign, as he epitomizes the irreverence and dare-to-be-different attitude of the Dodge brand,” said Juan Torres, head of multicultural advertising, FCA US LLC. “We learned about the other side of Danny when we met him – his philanthropic work and his passion for A Walk on Water – which made it easy for Dodge and our dealers to support Danny in his efforts to generate awareness and funds for this wonderful organization.”
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