Dodge Continues Ad Campaign With Danny Trejo

Danny Trejo

Chrysler has never had a hard time getting actors and singers to help promote their products.  From Eminem to Bob Dylan to Clint Eastwood.  Now a popular character actor gets to join that ranks; the one and only Danny Trejo.

It is all part of the popular “It’ll Test You” Hispanic marketing campaign.  It’s also a part of Dodge’s new partnership with A Walk on Water, a nonprofit organization that shares the therapeutic powers of the ocean.  A few weeks ago, at an event on Sept 17th, Dodge gave AWOW a check for $20,000 and announced a special program for even more donations to the organization.

For dealerships participating in Southern California, whenever someone takes a test drive, Dodge donates $50.  The customer who took the test drive will also receive two free tickets to the Supersonico Latin music festival on October 3rd.

As for Danny Trejo fits into all this, he’ll be a part of a Hispanic advertising campaign for the 2015 Dodge Charger, Challenger, and Dart.  The campaign will be made up of three different spots.  The spots came out in June and showcase the actor doing what he does best.


“We always knew that Danny Trejo’s tough persona, strong character and perfect mix of both muscle and fun made him the ideal spokesperson for Dodge’s ‘It’ll Test You’ campaign, as he epitomizes the irreverence and dare-to-be-different attitude of the Dodge brand,” said Juan Torres, head of multicultural advertising, FCA US LLC. “We learned about the other side of Danny when we met him – his philanthropic work and his passion for A Walk on Water – which made it easy for Dodge and our dealers to support Danny in his efforts to generate awareness and funds for this wonderful organization.”

Learn  more about the Dodge lineup at Bayside Chrysler Jeep Dodge.  Be sure to visit us online where you can view our new and used inventory, as well as keep up with the latest in industry news.  You can also like us on Facebook and follow us on Twitter to view our monthly specials and offers.

The 2016 Dodge Charger Pursuit is Here With New UConnect 12.1

2016 Dodge Charger Pursuit

Dodge unveiled their new 2016 Dodge Charger Pursuit today and it will be providing law enforcement with access to top of the line tech to help them out.

While the cops won’t be getting a Hellcat, they will be getting a new Dodge Charger designed to give them all the support they can use.  The biggest feature is an all-new laptop size 12.1-inch touchscreen display.  This will allow the police access to dispatch software, radio, and camera on a screen that can provide a 1024 by 768 pixel display.

Even better for the police officers who will be using this is that the 12.1-inch touchscreen is meant to cut down on the amount of clutter in the front of the police car.  The visual of the massive laptop sitting out in the front seat is going away.  The Uconnect 12.1 allows the officer to have a plug-and-play solution to their mobile computer.  They will now be able to store that in the trunk of the Charger Pursuit, keeping the front of the car less populated with equipment.

The display has even been designed to work with gloves and in more extreme weather conditions, such as a sweltering summer or a harsh winter.

All of these upgrades were made with the help of a 19-member Police Advisory Board.  Dodge and the board worked hand-in-hand to design a new system that could benefit the officers using it.  One of the biggest complaints they sought to answer was to decrease the risk of an officer’s life in a collision by reducing the amount of equipment in the front seat, hence the use of the trunk for clearing out the clutter.

Learn  more about the Dodge Charger and more Dodge vehicles at Bayside Chrysler Jeep Dodge.  Be sure to visit us online where you can view our new and used inventory, as well as keep up with the latest in industry news.  You can also like us on Facebook and follow us on Twitter to view our monthly specials and offers.