Dodge Website Highest in Satisfaction According to Survey

Dodge has many reasons to be happy for the start of August. First, the full release of the Dodge Dart is right around the corner and is getting a lot of love from all around the car world. Second, Dodge saw a great increase in their overall sales for the month of July. Lastly, Dodge is getting a featured slot in a major upcoming film. That’s not all, however, to be proud about for the car maker, thanks to J.D. Power and Associates.

According to Allpar, J.D. Power and Associates have the Dodge brand as the highest ranked website in the industry for overall satisfaction among new-vehicle shoppers in the 2012 Manufacturer Website Evaluations Study. The study looked at how useful the websites for the auto makers were for new buyers. The sites are graded on their content, navigation, appearance, and speed. Rankings are then determined by a surveyed response by the car buyer who have said they will be in the market for a new car within the next 24 months.

Tom Laymac, the head of Chrysler’s interactive marketing commented on the survey results, “Consumers increasingly researched vehicle purchases online, but the challenge is the variety of online options whether it’s from a tablet, cell phone, or computer. We’ve made significant updates to simplify the design, improve the navigation and help shoppes get to the product information faster whether it’s from a computer screen or mobile device.”

Give Bayside Chrysler Jeep Dodge’s website a visit, you won’t be disappointed in the ease of use. You can schedule a test drive and even browse the online-showroom for Dodge vehicles. Give us a like on Facebook and follow us on Twitter so you can see the latest in industry news.