J.D Power and Associates just gave Dodge a good reason to be smiling for the rest of the week. The recent release of their Automotive Performance, Execution, and Layout (APEAL) Study ranked two Dodge models as the highest in their segments.
The Auto Channel shows that in the report, Dodge had the most significant gains. To be more exact, Dodge was the most improved over all of the other auto-makers, a 21 point increase from the previous year. Ram also had a sizable increase of 19 points. The Dodge Charger was given the highest ranking in the “Large Car” segment. The Dodge Challenger the best “Midsize Sporty” segment. This is now the second year in a row that both of these vehicles have ranked the highest in their classes.
What the APEAL study does is take a look at how gratifying a new car is to own and drive. The break-down is is on more than 80 vehicle attributes. The APEAL study is about the first 90 days of ownership and looking at the likes and dislikes the consumer has in regards to things such as vehicle design, content, and performance.
Doug Betts, Senior Vice President of Chrysler Group clearly enjoyed the news of the study, “This year’s study results are a clear indication that Chrysler Groups’ focus on quality, design, and performance is being recognized and appreciated by customers. We listen to our customers and continually implement changes to our vehicles to meet, and exceed, their needs.”