Monthly Archives: May 2012

Dodge Dart Hot Off The Assembly Line!

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It’s a good time to be working at the Belvidere Assembly Plant in Illinois. Workers are feeling festive as there is definitely reason to be celebrating. The reason why is because just a few days ago, the first Dodge Dart rolled off the assembly line.

Dodge describes a feeling a pride being felt among the workers. A real watershed day for all of them. They finally get a chance to get what is expected to be a winner for Dodge out the doors and into showrooms. The plant manager, Kurt Kavajecz, was excited to talk about the occasion. “This is huge for everybody here at Belvidere. Seeing that Dart roll off the line was quite a thrill for me and the men and women who built it.”

The Dodge Dart is expected to be in dealerships across the country by late June. It’s highly anticipated and has already been awarded numerous awards prior to the roll-out. The Dart was included on the Ward’s 10 Best Interiors and the Most Significant Vehicle at the North American International Auto Show by the editors of Autoweek. In the last week alone, the Texas Auto Writers Association named the vehicle the Best Value, Best New Feature, and Compact Car of Texas.

Reid Bigland, the President and CEO of Dodge Brand, continued the praise for the Dart, “The launch of the 2013 Dodge Dart is one of the most anticipated in our history and represents a tremendous source of pride for the Brand and the Company. The all new Dart offers consumers features and benefits never before found in a compact car. Autoblog made sure to provide coverage of the roll-out of the Dart and has even got a video of it.

Be sure to check out Bayside Chrysler Jeep Dodge’s website to see all the available Dodge line-up. For more information on Dodge and especially on the Dodge Dart, like us on Facebook and follow us on Twitter.

Will the Dodge Dart Hit It Big with Young Drivers?

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Twenty-three percent of compact car buyers are 30 years old or younger, and Dodge is keeping that in mind when marketing their hottest new compact car, the 2013 Dodge Dart.

Through and through, the 2013 Dodge Dart is aimed at a young driver. Great fuel economy and a touch-screen music system are just a few of the features that they expect to attract the under-30 crowd. The biggest draw for the Dodge Dart, however, is the idea of individuality. The Dodge Dart is available in 12 exterior colors and with 14 interior combinations, four different grilles, six different wheels, and three different engines.

Dodge is hoping that the varying combinations of interior and exterior features will make each car buyer feel as though the car is uniquely their own and give the owner a sense of individuality. Young people tend to have a need to assert their independence and their own personal sense of style. At the same time, the car buyer will have the security of knowing that at its core, every Dodge Dart is a well-made car, and they are making a good decision choosing the Dart over similar compact cars.

If anyone still doubts that Dodge is aiming for young car buyers, consider what city they chose for their big marketing push. Dodge could have chosen any number of big cities to host their three-week driving program promoting the Dart, but they chose Austin, a city where over a third of its population is between the ages of 20 and 34.

Will the Dart hit it big with under-thirty drivers? Only time will tell, but Dodge marketing is already making smart decisions in targeting youth. To see the full line-up of Dodge vehicles, check out Bayside’s inventory online here. You can also keep up with the latest news on the 2013 Dodge Dart and your other favorite Chrysler, Jeep, Dodge, and Ram vehicles by liking Bayside on Facebook and following Bayside on Twitter.