Dodge Viper Ready to Take Country by Storm Again

The Dodge Dart has been the show stealer of late. All the hype and excitement over the resurrection of the popular brand has certainly hit a boiling point. Not to be lost in all that craze, however, is that Dodge has another phoenix about to rise from the ashes. The Dodge Viper is getting ready to strike again on the US auto market.

The Epoch Times is reporting on what exactly the new Dodge Viper is bringing with it when it comes back from the dead. The rebirth was on full display when shown at the New York Auto Show. It was there that it was announced the Viper would be now under the SRT (Street Racing and Technology) brand.

Ralph Giles, President and CEO of SRT, was very excited about reintroducing the world to the Viper. “After a gut-wrenching period of uncertainty, the Street and Racing Technology brand team is extremely proud that our hand-built in Detroit, flagship supercar is back and ready to take on the performance car world.”

The Viper’s return comes with a new but familiar face. Among the changes being made that the article referenced were the that the designers paid more attention to the aerodynamics, giving an enhanced performance without sacrificing the iconic parts. One of the major changes is the interior with the addition of numerous electronic parts such as touchscreens and voice controls. The Dodge Viper is poised to take the world by storm once again. Now I just have to wonder if this means a remake of the Viper TV series is in the works (fingers crossed).

Bayside Chrysler Jeep Dodge has the full Dodge line-up available for your viewing pleasure online. Be sure to keep yourself up to date on news concerning the new Dodge Viper, the new Dodge Dart, and so many more of Dodge’s products by liking us on Facebook and following us on Twitter.

Dodge Dart and What Lies Ahead

“All that matters is what’s ahead.”

The tag-line for the 2013 Dodge Dart perfectly sums up Dodge’s attitude towards what is arguably their most important vehicle of 2012, and in a splashy show of support, Dodge has installed a 116-foot-by-145-foot building wrap bearing the tag-line on their headquarters in Auburn Hills, Michigan.

The Dart won’t be available until late June, but Dodge has been getting it as much exposure as possible. As we previously reported, Dodge marketing has heavily targeted young people and positioned it to be the hot sedan of 2012. As June gets closer and the reviews keep rolling in, though, it is becoming clearer that this car is more important for Dodge than anyone could have imagined.

The Dodge Dart will be the first vehicle that Chrysler will have designed alongside Fiat SpA. People will take the launch of the Dodge Dart and how well it performs as an indicator of the future of Chrysler, and so far, all signs are pointing to a bright future. Business Insider is calling the Dart “a delightful surprise,” and Auto Guide named it “most attractive vehicle in its class.” By hanging that building wrap on the Dodge headquarters, Chrysler is making a statement. More than just standing behind the Dart, they trust it to be the face of the brand in 2012.

To see the building wrap, click here, and check out the full Chrysler, Jeep, Dodge, and Ram line-up on Bayside’s new and used online inventory here. You can also keep up with the latest news and incentives from Dodge by liking Bayside on Facebook and following Bayside on Twitter.

Dodge Dart: Hot New Sedan of the Year!

The Dodge Dart has been the car on everyone’s lips of late. Now that its finally starting to roll off of the assembly line, everyone is wondering if it was a good idea to resurrect the old name. There’s been so much hype poured into the new Dart that many are also wondering if it can live up to it. In about a month, the new sedan will start entering into the market and give it the chance to shine on its own. Luckily, the Chronicle Herald is hopping to boost up people’s expectations with a wonderful review. So much so, they believe that out of the 23 new cars in the category that the Dart will be the one people talk about.

Sitting down for a 2 hour test drive, the reviewer came away quite impressed. “I hadn’t driven a fairly basic version of the new Dart more than 100 metres before realizing this new car will be a player.” He continued to take note of the many innovations that the car is making including the body wider than its template, the Giulietta, to allow for a class leading interior space while still keeping the price down. Another feature he made sure to make note of was the gas efficiency of the Dart. One of the engine options, out of the three at release, has 60 miles per gallon.

It’s very clear from reading the article that the reviewer come out extremely impressed by what the Dart had to offer. It won on all counts from pricing, to exterior design, and even gas efficiency. It’s one to definitely keep driver’s eyes on. Personally, I can’t wait to see what happens when it finally hits the dealerships.

For a full line up of all of Dodge’s vehicles, including the upcoming Dodge Dart, check out Bayside’s website. Be sure to follow us on Twitter and like us on Facebook and we’ll keep you up to date on Dodge news, including everything on the new Dodge Dart.

Dodge Dart Hot Off The Assembly Line!

It’s a good time to be working at the Belvidere Assembly Plant in Illinois. Workers are feeling festive as there is definitely reason to be celebrating. The reason why is because just a few days ago, the first Dodge Dart rolled off the assembly line.

Dodge describes a feeling a pride being felt among the workers. A real watershed day for all of them. They finally get a chance to get what is expected to be a winner for Dodge out the doors and into showrooms. The plant manager, Kurt Kavajecz, was excited to talk about the occasion. “This is huge for everybody here at Belvidere. Seeing that Dart roll off the line was quite a thrill for me and the men and women who built it.”

The Dodge Dart is expected to be in dealerships across the country by late June. It’s highly anticipated and has already been awarded numerous awards prior to the roll-out. The Dart was included on the Ward’s 10 Best Interiors and the Most Significant Vehicle at the North American International Auto Show by the editors of Autoweek. In the last week alone, the Texas Auto Writers Association named the vehicle the Best Value, Best New Feature, and Compact Car of Texas.

Reid Bigland, the President and CEO of Dodge Brand, continued the praise for the Dart, “The launch of the 2013 Dodge Dart is one of the most anticipated in our history and represents a tremendous source of pride for the Brand and the Company. The all new Dart offers consumers features and benefits never before found in a compact car. Autoblog made sure to provide coverage of the roll-out of the Dart and has even got a video of it.

Be sure to check out Bayside Chrysler Jeep Dodge’s website to see all the available Dodge line-up. For more information on Dodge and especially on the Dodge Dart, like us on Facebook and follow us on Twitter.

Will the Dodge Dart Hit It Big with Young Drivers?

Twenty-three percent of compact car buyers are 30 years old or younger, and Dodge is keeping that in mind when marketing their hottest new compact car, the 2013 Dodge Dart.

Through and through, the 2013 Dodge Dart is aimed at a young driver. Great fuel economy and a touch-screen music system are just a few of the features that they expect to attract the under-30 crowd. The biggest draw for the Dodge Dart, however, is the idea of individuality. The Dodge Dart is available in 12 exterior colors and with 14 interior combinations, four different grilles, six different wheels, and three different engines.

Dodge is hoping that the varying combinations of interior and exterior features will make each car buyer feel as though the car is uniquely their own and give the owner a sense of individuality. Young people tend to have a need to assert their independence and their own personal sense of style. At the same time, the car buyer will have the security of knowing that at its core, every Dodge Dart is a well-made car, and they are making a good decision choosing the Dart over similar compact cars.

If anyone still doubts that Dodge is aiming for young car buyers, consider what city they chose for their big marketing push. Dodge could have chosen any number of big cities to host their three-week driving program promoting the Dart, but they chose Austin, a city where over a third of its population is between the ages of 20 and 34.

Will the Dart hit it big with under-thirty drivers? Only time will tell, but Dodge marketing is already making smart decisions in targeting youth. To see the full line-up of Dodge vehicles, check out Bayside’s inventory online here. You can also keep up with the latest news on the 2013 Dodge Dart and your other favorite Chrysler, Jeep, Dodge, and Ram vehicles by liking Bayside on Facebook and following Bayside on Twitter.