Dodge CEO Takes 2013 Dodge Viper for a Test Drive

One of the best thing about being the president of a car maker is being able to take whatever car you want for a spin. If you’re Ralph Giles, the president and CEO of the SRT brand, that means you have access to the brand new prototype for the 2013 SRT Viper. That also means that every driver on the road you pass by gets to be incredibly jealous of you.

The Detroit Free Press is reporting that Ralph Giles decided to take the new Viper for a spin on the freeway. It shouldn’t come as a surprise that commuters were shocked to see it speeding by. “With the modern-day cell phones everyone was almost crashing into me trying to take pictures,” Giles said.

The rebirth of the Dodge Viper and Dart are the big talk of the auto world this year. The Viper has been gone from the public since 2010, when it was discontinued out of the financial woes that Dodge was facing. Fiat becoming a the controlling shareholder is what helped get the Viper back on the roads. The new 2013 Viper will be available to people who are not the head of Dodge in the fourth quarter of this year.

Until then, be sure to check out all the available Dodge makes and models on Bayside’s website. Following us on Facebook and Twitter will make sure that you’re constantly in the loop for the latest news coming out of the industry.

Viper Back at the New York International Auto Show

After a brief hiatus, the Viper has made a triumphant return at the New York International Auto Show.

The 2013 SRT Viper, formally the Dodge Viper, was looking slick rolling out onto the floor of the auto show with a bright cherry-red coat against the black and grey SRT backdrop. Chrysler Group was eager to show off the updated (and all-leather) interior, the 18-speaker stereo system, new stability and traction control, and of course the all-aluminum, 8.4-liter V-10 engine. Road & Track even got video of Viper handlers revving up the engine before the show out in Los Angeles. The video is available below. For car lovers, the sound of that engine will be music to their ears.

So far, the unveiling of the Viper has been one of the highlights of the New York Auto Show. Fox News said that the Viper flat-out stole the show with “new levels of sexy enhanced by modern technology,” and the Los Angeles Times praised the Viper’s engine saying it had “more venom under the hood.”

Overall, most of the press agrees that the Viper has fully lived up to the massive hype leading up to the show, and it is easy to see why. This is a car that demands attention. The look is so visually striking that when it is in a room, it is tough to look at anything else, and luckily, the Viper has an engine and an interior to match. Chrysler Group should be proud of their work with the Viper. They gave this iconic car a truly spectacular welcome back.

To learn more about the Viper and the full Dodge and Chrysler Group line-up, check out Bayside’s inventory here, and keep up with the latest news and deals from Dodge by liking Bayside on Facebook and following Bayside on Twitter.